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Book part
Publication date:
1 January 2006
The Metrics Imperative
Donald R. Lehmann
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Review of Marketing Research
Type
:
Book
DOI
:
https://doi.org/10.1108/S1548-6435(2005)0000002010
ISBN
:
978-0-7656-1305-9
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Book part
Publication date:
3 July 2018
Previous Volume Contents
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Innovation and Strategy
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:
Book
DOI
:
https://doi.org/10.1108/S1548-643520180000015015
ISBN
:
978-1-78754-828-2
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Book part
Publication date:
1 August 2017
Previous Volume Contents
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Qualitative Consumer Research
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:
Book
DOI
:
https://doi.org/10.1108/S1548-643520170000014016
ISBN
:
978-1-78714-491-0
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Book part
Publication date:
27 June 2016
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Marketing in and for a Sustainable Society
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:
Book
DOI
:
https://doi.org/10.1108/S1548-643520160000013017
ISBN
:
978-1-78635-282-8
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Book part
Publication date:
2 September 2014
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Shopper Marketing and the Role of In-Store Marketing
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:
Book
DOI
:
https://doi.org/10.1108/S1548-643520140000011012
ISBN
:
978-1-78441-001-8
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Book part
Publication date:
2 May 2015
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Brand Meaning Management
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:
Book
DOI
:
https://doi.org/10.1108/S1548-643520150000012021
ISBN
:
978-1-78441-932-5
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Book part
Publication date:
19 September 2019
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Marketing in a Digital World
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:
Book
DOI
:
https://doi.org/10.1108/S1548-643520190000016024
ISBN
:
978-1-78756-339-1
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