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Videogaming growth.
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DOI: 10.1108/OXAN-DB241288
ISSN: 2633-304X
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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Geographic
Topical
The metaverse -- immersive 3D virtual environments seen as the next disruptive iteration of the internet -- is attracting hype and investment in equal measure. Proto-metaverses…
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DOI: 10.1108/OXAN-DB267012
ISSN: 2633-304X
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Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Online streaming.
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DOI: 10.1108/OXAN-DB245804
ISSN: 2633-304X
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E-sports market.
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DOI: 10.1108/OXAN-DB243111
ISSN: 2633-304X
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Online streaming services have overtaken broadcasting as a source of non-text consumption of household information and entertainment. However, market saturation, the end of the…
Yet NFTs divide opinion over whether they are a bubble waiting to burst or will redefine ownership of digital assets and become a core element of the metaverse. The two outcomes…
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DOI: 10.1108/OXAN-DB266562
ISSN: 2633-304X
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Topical
Preparations for the 2016 Olympic Games in Rio de Janeiro.
Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…