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The purpose of this paper is to investigate supply chain management practices related to flexibility, value chain and capabilities. It describes an exploratory study to examine the interrelated factors to propose a research framework.

A comparative case study was conducted on several manufacturing organizations in the electrical and electronic industry, investigating the business drivers and response effect of a flexible value chain.

In general, all the organizations enhanced their manufacturing flexibility components with supply and logistic networks in order to be responsive to customers and gain tangible benefits. The core flexibility of the value chain can be defined from operational, supply and logistics perspectives where different levels of integration and implementation strategies offer different levels of flexibility response to volume and product mix.

Research through case survey requires further empirical investigation to quantify the determinants and the significance of the relationship theorized. However, the findings confirmed the practical aspect of manufacturers to consider flexibility in designing their value chain within the industry.

The paper highlights the fact that local manufacturers value the flexibility aspect of supply chains to stay competitive during demand uncertainties and being responsive to customers.

Activities on direct value chain directly add value to the products/services delivered to the customers. This value addition can be further enhanced by taking up flexibility initiatives on these direct value chain activities. The purpose of this paper is to identify flexibility initiatives on the direct value chain and carry out their valuation.

Since different value addition criteria (i.e. benefits and costs) may be both tangible and intangible, an interpretive valuation based on multi-criteria framework would be desirable. The paper deploys the efficient interpretive ranking process (IRP) for this purpose. It uses total interpretive structural modeling (TISM) to derive weights of criteria based on their respective driving power. The paper also makes a methodological contribution to assess transitive dominance in IRP based on transitivity check as used in the modified TISM process.

The paper uses a multi-criteria valuation to examine the proposition that the flexibility initiatives will add a higher value as we go downstream in the value chain. The flexibility initiatives linked with marketing such as product upgradation and switching, customized services and dynamic pricing are found to be most value adding in character.

The main limitation of this study is that it is generic in nature and need to be replicated in multiple case situations. The methodology proposed can be utilized for specific case analysis for flexibility valuation on the direct value chain.

The practitioners may be able to use the proposed method of TISM–IRP with improvements in real-life applications. The proposed multi-criteria valuation is interpretive in nature and can be utilized by practicing managers in group settings even if they do not have complete data.

The strategy and operations researchers will find promise in the methodology to investigate and prioritize the initiatives planned to enhance flexibility in different value chain activities. The researchers on multi-criteria decision making will find the methodological enhancement proposed in terms of graphically deriving the transitive dominance to be useful in other applications as well.

To respond to an increasingly uncertain environment, firms are seeking to enhance flexibility across the value chain. Spanning flexibility, a critical dimension of value chain flexibility, is the ability of a firm to provide horizontal information connections across the value chain to meet a variety of customer needs. This research organizes literature on spanning flexibility and classifies it according to competence and capability theory.

The study collected data from 273 manufacturing executives related to spanning flexibility. The instruments used to collect these data have been validated via literature review and structured interviews with executives. Structural equation modeling was applied to these data to test relationships among the variables in the study.

This study develops valid and reliable instruments to measure the sub‐dimensions of spanning flexibility. The results indicate strong, positive, and direct relationships between flexible spanning competence and capability, and between flexible spanning capability and customer satisfaction.

This paper describes a framework to explore the relationships among flexible competence (supply chain information dissemination flexibility), flexible capability (strategy development flexibility), and customer satisfaction.

In complex business environment of today, organizations are trying to be flexible and agile for meeting dynamic demands of customers in terms of product variety, cost cutting and decreasing product life cycle. The main purpose of this paper is to identify different attributes of flexibility and to propose an approach for evaluating flexibility index of a supply chain.

Total 33 factors are identified from the literature and further clustered into six major groups. They are top management commitment, organizational factors, mutual understanding, flow of information, relationship and decision-making and responsiveness. On the basis of these factors, an index has been developed by using graph theory matrix approach to evaluate the flexibility intensity of the supply chain for the firm in consideration.

The proposed approach has been illustrated in context to an Indian automobile organization, and value of the flexibility index has been evaluated. Framework proposed will help the supply chain managers to evaluate the flexibility index of their respective organizations.

As values taken for different flexibility sub-factors are based on inputs given by managers of case organization, chances of bias may be there. Therefore, a study may be validated with more case studies to validate the proposed framework. Based on the flexibility index, organizations can find their strong and weak areas for strategy development.

A firm can also compare the flexibility index of its own supply chain with other’s supply chain or with the best in the industry for benchmarking purpose. Benchmarking of flexibility will help organizations in developing strategies to compete in dynamic market scenario.

The purpose of this paper is to examine the relationship between strategy and flexibility in new product development, and the operational and financial performance in the supply chain context. The motives for conducting this research are to introduce the supply chain strategies and new product development flexibility (NPDF) as constructs that could have the potential to contribute to the success of supply chain performance. Based on the relational view of the firm, the authors propose that supply chain strategy is an antecedent of NPDF and can create value for the buying firm in terms of better financial and non-financial performance.

The structural equation modeling approach was used to evaluate the proposed model and analyze hypothesized relationships. The analysis, based on data collected from 175 small- and medium-sized (SME) Canadian manufacturing companies.

The analysis shows that there are direct positive effects from strategy on NPDF. The findings indicate also a direct positive association between NPDF and performance and showed that the total effect (direct and indirect) positively influenced performance.

The literature did not reveal any study which attempted to examine strategy, NPDF, and performance in the supply chain context of SMEs. The current study fills this important gap in the literature.

The conceptualization of flexibility in organizations historically emerged from three views which relate to economic, to organizational and to manufacturing perspectives. Despite the growing number of publications about supply chain flexibility in the area of supply chain management, there is a lack of consensus on how to define and to conceptualize supply chain flexibility from a management point of view. The purpose of this paper is to present a comprehensive overview of the literature on the supply chain flexibility perspective and contributes to our understanding of the current state of research and its future development.

The research methodology used is the systematic literature review. In total 92 articles were selected from databases of well-known journal publishers in the field of economics, business studies and management sciences as well as grey literature to cover the topic of supply chain flexibility.

A limited number of studies in the field of supply chain flexibility apply theories and define the term supply chain flexibility. Instead they focus on a particular part or dimension of the supply chain. Based on the analysis, a distinction is made between flexibility in the supply chain and supply chain flexibility. Based on the function and characteristics of the supply chain, the authors selected 30 flexibility dimensions that cover supply chain flexibility by concentrating on the different business areas involved.

The results support researchers and practitioners by identifying relevant trends and gaps in the field of supply chain flexibility.

The authors review the dimensions and aspects of supply chain flexibility that are currently taken into account in the literature. In this way, the authors provide an overarching perspective on the flexibility literature relating to supply chains.

The purpose of this paper is to compare the effects on performance of two types of misfits (overfit vs underfit) as well as two types of fits (high-high fit vs low-low fit) between environmental uncertainty and supply chain flexibility.

The two asymmetry hypotheses have been tested with survey data from 212 Chinese manufacturing firms.

The results in general provided empirical evidences for the asymmetric effects in the fits and misfits between environmental uncertainty and supply chain flexibility. For the same degree of misfit, underfit deteriorates performance more than overfit. In addition, high supply chain flexibility fitting high environmental uncertainty (i.e. high-high fit) results in a higher performance than low supply chain flexibility fitting low environmental uncertainty (i.e. low-low fit).

It suggests that managers should strive to avoid the underfit of supply chain flexibility rather than the overfit, if the perfect fit is impossible to achieve. In addition, as it is beneficial to realize the fit of supply chain flexibility to high levels of environmental uncertainty, managers should probably embrace the highly uncertain environment and enhance the supply chain flexibility of their organizations to meet the increasing uncertainty of environment.

Fit and misfit are the core concepts to understand the relationships among environmental uncertainty, supply chain flexibility strategy, and performance. While the existing literature highlights the differential performance consequences of fit vs misfit between environmental uncertainty and supply chain flexibility strategy, the effects on performance are assumed to be the same for the two types of misfits, and two types of fits. The authors challenge these symmetry assumptions by arguing that overfit has a less negative effect on performance than underfit, and high-high fit has a stronger positive effect than low-low fit. The authors found empirical evidence in a large sample of Chinese manufacturing firms.

It is crucial to recognize that supply chain flexibility is important to build sustainable competitive edge in coping with uncertainty. This study puts forth an empirically supported integrative framework to understand supply chain flexibility from market-oriented and network-oriented perspectives, interrelationships among its dimensions and the effect of supply chain complexity as a contingent factor.

The online survey data were collected from 201 manufacturing companies and checked for common method variance, validity and reliability. Structural equation modeling was then used to test the hypotheses.

The results of this study demonstrate that there are interrelationships among market-oriented and network-oriented supply chain flexibility dimensions. It is the flexibility embedded in the supply chain network configuration that plays critical roles in superior performance in flexibility capabilities to create customer values. The interrelated effect among flexibility dimensions is contingent on the magnitude of the supply chain complexity corresponding to the number of supply chain tiers.

This study takes a step to advance understanding of supply chain flexibility from an integrative point of view consisting of market-oriented and network-oriented perspectives. This study is expected to provide practitioners the foundation to implement supply chain flexibility considering the interrelationships among flexibility dimensions. Our results suggest that to carry out a supply chain flexibility strategy, the vertical complexity of the supply chain structure needs to be taken into consideration.

This paper explores the use of inter‐organisational systems (IOS) and the impact they have on flexibility. The experiences of ten organisations that constitute two value chains enrich and extend previous survey findings. The paper first defines flexibility, arguing that it has four dimensions: temporal, range, intention and focus. It then investigates inter‐organisational systems, assessing how they impact on organisational flexibility. The paper also demonstrates how the case firms perceive flexibility. Next the types of IOS used are outlined, followed by a discussion on how IOS technology affects flexibility. An analysis of the impact of IOS on the flexibility of the complete value chain is presented and conclusions drawn.

The purpose of this paper is to map the causal relations among various supply chain flexibility (SCF) dimensions having significant impact on the Indian personal hygiene industry.

The author(s) have gone through extensive literature review and extracted 22 SCF dimensions. After conducting field visits and expert interaction in the firm related to case industry, 11 major SCF dimensions that seem to have a significant amount of influence on supply chain performance of the firms were retained for further consideration. The author(s) have used decision making trial and evaluation laboratory (DEMATEL) to establish initial causality and structural equation model (SEM) to investigate the contribution of different flexibility dimensions on overall SCF.

After DEMATEL analysis, three major SCF dimensions were considered for SEM modeling. The result shows that product flexibility and physical distribution flexibility have favorable influence on the SCF, while the demand management flexibility adversely impacts overall SCF.

The approach adopted in the study can help firms to determine and exercise the flexibility dimensions of a particular supply chain. The DEMATEL and SEM offer a facilitation to explain the causal relationship between the different dimensions to take long-term decisions and address the uncertainty in the demand and supply side.

This paper has made an attempt to evaluate the supply chain flexibilities, prioritize them and evaluate the relationship amongst these flexibilities and the degree to which they affect or are affected by one another in the Indian personal hygiene industry.