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Article
Publication date: 20 September 2021

Hyun Hee Park

This study investigates the effect of consumers' brand attitude changes according to the fashion film type. Furthermore, it examines the psychological mechanism by…

Abstract

Purpose

This study investigates the effect of consumers' brand attitude changes according to the fashion film type. Furthermore, it examines the psychological mechanism by engagement and consumer fantasy proneness. This study is meaningful because it provides a more in-depth understanding of the use of fashion film as a means of consumer-oriented persuasion communication.

Design/methodology/approach

This research uses a 2(fashion film type: narrative vs non-narrative) × 2(consumer fantasy proneness: high vs low) mixed factorial design to test the hypotheses. ANOVA and the PROCESS macro mounted on SPSS was used to test hypotheses.

Findings

The group with high consumer fantasy proneness showed more changes in brand attitude when exposed to non-narrative than narrative fashion films, but the group with low consumer fantasy proneness showed no significant difference in brand attitude change according to the fashion film type. In addition, when consumer fantasy proneness is high, media and brand engagement for non-narrative fashion films increase sequentially, resulting in a greater change in brand attitude, whereas these psychological mechanisms do not work in groups with low consumer fantasy proneness.

Practical implications

Fashion brands should identify their respective target group when producing fashion films and choose differentiated narrative forms. In the case of pursuing a fantastic aesthetic value, the non-narrative type induces more attention and curiosity from consumers than the narrative type, which affects the feeling of a special bond or relevance with the brand.

Originality/value

This study has value in that it demonstrates the rationale for why a fashion brand needs to select a differentiated content structure according to the aesthetic value pursued when making a fashion film in branding work.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 13 September 2021

Muhammet Öztürk and İbrahim Özkol

This study aims to propose, as the first time, the interval type-2 adaptive network-fuzzy inference system (ANFIS) structure, which is given better results compared to…

Abstract

Purpose

This study aims to propose, as the first time, the interval type-2 adaptive network-fuzzy inference system (ANFIS) structure, which is given better results compared to previously presented in the open literature. So, the ANFIS can be used effectively for training of interval type-2 fuzzy logic system (IT2FLS) parameters.

Design/methodology/approach

Karnik–Mendel algorithm (KMA) is modified to use in interval type-2 ANFIS. The modified Karnik–Mendel algorithm (M-KMA) is implemented to change the uncertain ANFIS parameters into known ones. In this way, the interval type-2 ANFIS removes uncertainties of IT2FLS. Therefore, the interval type-2 ANFIS is reduced to a simple one, i.e. less mathematical operation required. Only consequent parameters are trained, and the consequent parameters are chosen in the form of crisp.

Findings

By applying the mentioned procedure, it can be shown that interval type-2 ANFIS has generally better results compared to type-1 ANFIS. However, it was noticed that the worst results obtained in the case of interval type-2 ANFIS are equal to the best result obtained in the case of type-1 ANFIS. Therefore, users in this field can use this approach in solving nonlinear problems.

Practical implications

The interval type-2 ANFIS can be used as controller for highly nonlinear systems such as air vehicles.

Originality/value

As stated in the open literature, it is ineffective to use ANFIS for IT2FLS. In this study, the KMA is modified for IT2FLS, and it is seen that the ANFIS can be used effectively for IT2FLS.

Details

Aircraft Engineering and Aerospace Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1748-8842

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Article
Publication date: 20 September 2021

Argyro Elisavet Manoli and Ian Richard Hodgkinson

Relative to the increasing focus on organisations’ outward communication consistency and coherency, the internal communication taking place between different…

Abstract

Purpose

Relative to the increasing focus on organisations’ outward communication consistency and coherency, the internal communication taking place between different organisational functions is under-explored. The study aims to address the following two research questions: What form does cross-functional communication take within organisations? How do features of the communication work climate influence the form of cross-functional communication?

Design/methodology/approach

The study draws on qualitative data generated from semi-structured interviews with media and marketing managers from 33 professional football organisations operating in the English Premier League.

Findings

Thematic patterns between internal communication practices and different communication climates lead to the development of a new internal organisational communications typology, comprising: Type 1: collaborative symmetrical communication (cohesive climate); Type 2: unstructured informal communication (friendly climate); and Type 3: cross-functional silos (divisive climate).

Originality/value

Internal organisational communication practices are deemed fundamental to organisational success, yet there remains limited empirical evidence of the form such practices take or how they interact with features of an organisation’s communication climate. The study introduces a new internal organisational communications typology to develop and extend the theory and practice of internal marketing communications.

Content available
Article
Publication date: 6 September 2021

Gerd Hübscher, Verena Geist, Dagmar Auer, Nicole Hübscher and Josef Küng

Knowledge- and communication-intensive domains still long for a better support of creativity that considers legal requirements, compliance rules and administrative tasks…

Abstract

Purpose

Knowledge- and communication-intensive domains still long for a better support of creativity that considers legal requirements, compliance rules and administrative tasks as well, because current systems focus either on knowledge representation or business process management. The purpose of this paper is to discuss our model of integrated knowledge and business process representation and its presentation to users.

Design/methodology/approach

The authors follow a design science approach in the environment of patent prosecution, which is characterized by a highly standardized, legally prescribed process and individual knowledge study. Thus, the research is based on knowledge study, BPM, graph-based knowledge representation and user interface design. The authors iteratively designed and built a model and a prototype. To evaluate the approach, the authors used analytical proof of concept, real-world test scenarios and case studies in real-world settings, where the authors conducted observations and open interviews.

Findings

The authors designed a model and implemented a prototype for evolving and storing static and dynamic aspects of knowledge. The proposed solution leverages the flexibility of a graph-based model to enable open and not only continuously developing user-centered processes but also pre-defined ones. The authors further propose a user interface concept which supports users to benefit from the richness of the model but provides sufficient guidance.

Originality/value

The balanced integration of the data and task perspectives distinguishes the model significantly from other approaches such as BPM or knowledge graphs. The authors further provide a sophisticated user interface design, which allows the users to effectively and efficiently use the graph-based knowledge representation in their daily study.

Details

International Journal of Web Information Systems, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1744-0084

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Article
Publication date: 1 September 2021

Vartuhi Tonoyan and Robert Strohmeyer

Existing entrepreneurship literature has provided mixed evidence as to whether resource providers discriminate against female-led innovative start-up ventures in their…

Abstract

Purpose

Existing entrepreneurship literature has provided mixed evidence as to whether resource providers discriminate against female-led innovative start-up ventures in their resource commitment decisions either in terms of the likelihood or conditions of resource provision. While some studies revealed evidence indicative of negative discrimination against female entrepreneurs, others have provided evidence suggestive of positive discrimination. In light of these divergent findings, the purpose of this paper is to develop a more nuanced and integrative approach to studying gender biases in entrepreneurial resource provision with greater attention paid to both moderating contingency factors and mediating mechanisms.

Design/methodology/approach

The authors develop a conceptual model and empirically testable propositions describing whether, how and when entrepreneurial resource providers are likely to under-, over- and equivalue female-led innovative start-up ventures relative to equivalent male-led start-up ventures. The model applies not only to institutional or private investors as providers of financial capital to start-up ventures as discussed extensively in extant entrepreneurship literature but also to prospective employees as providers of human capital and prospective consumers as providers of money in exchange for an entrepreneurial product or service. The authors discuss the gender-typing of the entrepreneur's core product/service offering as a key contingency factor likely to moderate the proposed relation. The authors further delineate the importance of what they refer to as the “first”- and “second-order” mediating mechanisms underlying the hypothesized relation between resource provider evaluations of the male versus female founder-CEO, the attractiveness of his/her start-up venture and the (conditions of) resource provision to their start-ups.

Findings

Building on social-psychological theories of descriptive and prescriptive gender stereotypes and extant entrepreneurship literature, the authors establish that gender biases are likely to occur because of resource providers' perceptions of women entrepreneurs at the helm of male-typed start-up ventures to be less competent and agentic, as well as less warm and other-oriented than equivalent male entrepreneurs leading male-typed start-up ventures. The authors discuss the implications of such gender-biased evaluations for the application of stricter performance standards to female-led-male-typed start-up ventures and the likelihood and conditions of resource provision to their companies. The authors further discuss why and when female founder-CEOs of a female-typed (gender-neutral) start-up venture are likely to be overvalued (equivalued) compared to equivalent male founder-CEOs. The authors also develop propositions on additional contingency factors and mediators of the gendered evaluations of founder-CEOs and their start-up ventures, including resource providers' “second-order” gender beliefs, the high-cost versus low-cost resource commitment, individual differences in gender stereotyping and the perceived entrepreneurial commitment of the founder-CEO. The authors conclude by suggesting some practical implications for how to mitigate gender biases and discrimination by prospective resource providers.

Originality/value

Discussing the implications of descriptive and prescriptive gender stereotypes on evaluative decisions of entrepreneurial resources providers, this study advances not only the women's entrepreneurship literature but also the more-established scholarship on the role of gender stereotypes for women's advancement opportunities in the corporate world that has traditionally viewed entrepreneurship as the solution for women fleeing the gender-stereotype-based discrimination in the corporate setting to advance their careers.

Details

International Journal of Gender and Entrepreneurship, vol. 13 no. 3
Type: Research Article
ISSN: 1756-6266

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Article
Publication date: 4 August 2021

Jin Li, Linlin Chai, Chanchai Tangpong, Michelle Hong and Rodney D. Traub

This study aims to examine empirically the existence of four classical and four emerging buyer–supplier relationship (BSR) types and how they differ in terms of behavioral…

Abstract

Purpose

This study aims to examine empirically the existence of four classical and four emerging buyer–supplier relationship (BSR) types and how they differ in terms of behavioral dynamics and performance measures.

Design/methodology/approach

This study uses an online survey to collect data from 371 purchasing managers in the USA.

Findings

A cluster analysis statistically supports the existence of five of these eight BSR types, including strategic/bilateral partnership, market/discrete, supplier-led collaboration, captive supplier/buyer dominant and captive buyer/supplier dominant BSRs. Further, ANOVA tests show that these five BSRs differ in terms of behavioral outcomes and performance measures.

Research limitations/implications

This study is based on a cross-sectional survey so it cannot examine how these BSR types may evolve over time, and it is not suitable to examine some rare types of BSRs. In addition, this study does not consider contextual factors that may moderate the influence of BSR types on the behavioral dynamics and performance measures.

Practical implications

Managers should consider the potential to be able to develop and enhance a strategic/bilateral relationship with their supply chain partners, which in at least some circumstances can lead to superior performance results. Similar observations can be made with respect to supplier-led and, to a lesser degree, buyer-led collaboration.

Originality/value

Most existing research of the BSR types is largely a product of theoretical classifications, and there is also a lack of research of their performance implications. This study fills these gaps in the literature.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 27 July 2021

Gyorgy Hajnal and Katarina Staronova

The purpose of this article is to examine whether the incentivizing type of performance appraisal (typical of New Public Management) has indeed been superseded by a…

Abstract

Purpose

The purpose of this article is to examine whether the incentivizing type of performance appraisal (typical of New Public Management) has indeed been superseded by a post-New Public Management (NPM), developmental type of performance appraisal in European Civil Services.

Design/methodology/approach

The literature review lead to a unidimensional, twofold typology: incentivizing (NPM) and developmental (post-NPM) performance appraisal. The empirical basis of the research is two surveys conducted among top civil servants in 18 European countries.

Findings

First, there are crucial discrepancies between performance appraisal systems in contemporary European central government administrations and current theorizing on performance appraisal. Contrary to our expectations developed on the basis of the latter, “developmental” and “incentivizing” do not seem to be two distinct types of performance appraisal; rather, they are two independent dimensions, defining altogether four different types of performance appraisal systems.

Practical implications

The authors results give orientation to policymakers and public service managers to engage in designing or applying performance appraisal systems, in particular by identifying assailable presumptions underlying many present-time reform trends.

Social implications

Citizens and communities are direct stakeholders in the development of public service performance appraisal both as possible or actual employees of public service organizations and as recipients of public services.

Originality/value

The paper proposes a new fourfold typology of performance appraisal systems: incentivizing, developmental, symbolic and want-it-all.

Details

International Journal of Public Sector Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0951-3558

Keywords

Content available
Article
Publication date: 23 July 2021

Tapio Jukka

This study examines the relationship between business strategy, management control system (MCS) type and performance. Does the alignment of organisation business strategy…

Abstract

Purpose

This study examines the relationship between business strategy, management control system (MCS) type and performance. Does the alignment of organisation business strategy and MCS fresult in better performance?

Design/methodology/approach

This study draws on the business strategy and MCS type literature to identify business strategies and MCS types. A scoring method was used to identify business strategy types and cluster analysis to identify MCS types from a sample of 80 firms and 621 firm-years of data. Analysis of variance was used analyse the differences.

Findings

Four types of MCS were identified and were labelled clan, adhocracy, market and hierarchy. The sample was split into defender, analyser, prospector and reactor strategies. The results showed defender strategies performed better with hierarchy or market type MCSs while prospector strategies performed better with clan or adhocracy MCS types. Analysers performed acceptably with all MCS types.

Practical implications

The results of this study suggest that organisations should align their business strategy with a certain MCS type to achieve good performance. Also, alignment of top management and business strategy is supported as the top management properties differ between the MCS types.

Originality/value

This research contributes to the management control and strategy literature by demonstrating how the alignment between organisation business strategy and organisation-level MCS type determines organisational performance. The results suggest that differing business strategies yield better performance when aligned with the appropriate management controls represented by an MCS type.

Details

International Journal of Productivity and Performance Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0401

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Article
Publication date: 5 July 2021

Jaekyo Seo and Suhyung Lee

This paper explores how organizational culture type and cultural satisfaction are associated with employee referral intention.

Abstract

Purpose

This paper explores how organizational culture type and cultural satisfaction are associated with employee referral intention.

Design/methodology/approach

A total of 1,789 online reviews on glassdoor.com of nine companies from the three industries were collected. Applying directed content analysis based on the competing values framework (CVF) to identify the organizational culture type that employees perceived, the authors conducted a hierarchical logistic regression analysis to test the proposed hypotheses.

Findings

Cultural satisfaction significantly increased the probability of employee referral intention. However, the moderating effect of organizational culture type on the relationship between cultural satisfaction and employee referral intention was not statistically significant.

Research limitations/implications

Direct content analysis is beneficial for capturing the dominant organizational culture type that employees perceive through online reviews created by employees. However, this method prevents this study from fully enjoying the benefits of big data even though this study collected data from a big data source.

Practical implications

The authors’ findings imply that cultural satisfaction plays a more important role in organizational outcomes than culture type itself. Thus, when managers and practitioners plan to change culture, they need to establish organizational culture aligned with organizational strategies and consider how to increase cultural satisfaction.

Originality/value

Many organizational culture studies have usually focused on exploring organizational culture type to impact organizational outcomes considering culture perception as cultural satisfaction. This study created empirical evidence of the role of cultural satisfaction in organizational outcomes such as employee referral intention by exploring the interaction effect of organizational culture type and cultural satisfaction.

Details

Journal of Organizational Change Management, vol. 34 no. 5
Type: Research Article
ISSN: 0953-4814

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Article
Publication date: 25 June 2021

Christian F. Durach, Joakim Hans Kembro and Andreas Wieland

The discipline's most common uses for literature reviews—identifying gaps, developing research agendas, and categorizing the literature—too often fail to challenge, change…

Abstract

Purpose

The discipline's most common uses for literature reviews—identifying gaps, developing research agendas, and categorizing the literature—too often fail to challenge, change or advance theoretical perspectives. The authors offer guidance to theorization through literature reviews. The key to theory advancement is consistency between the state of theory and the chosen review type.

Design/methodology/approach

A conceptual approach is taken. The authors identify shortcomings in literature reviews of logistics and supply chain management (L&SCM) research and develop a framework to aid theorization from literature.

Findings

Literature review types are categorized as inductive theory building, contextualized explanations, theory testing and interpretive sensemaking. The authors argue that the effectiveness of a review type depends on the prior state of theory, which ranges from nascent, to intermediate, to mature. The authors propose the interpretive sensemaking review as a novel review type rooted in the interpretive paradigm.

Practical implications

This study should be of immediate interest and value to logistics and supply chain management scholars—as well as scholars in other fields—because it offers a pathway to theory development through literature reviews. Appropriate applications of the proposed review types will result in more comprehensive theories.

Originality/value

This article lays down arguments for the need to change the way L&SCM scholars use literature reviews. It extends earlier work from the authors (Durach et al., 2017; A New Paradigm for Systematic Literature Reviews in Supply Chain Management, Journal of Supply Chain Management) by outlining four review types, and offering further insights to theorization, as is typically the goal in the synthesis step of literature reviews.

Details

International Journal of Physical Distribution & Logistics Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0960-0035

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