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The following is an introductory profile of the fastest growing firms over the three-year period of the study listed by corporate reputation ranking order. The business activities in which the firms are engaged are outlined to provide background information for the reader.

In this paper, we provide a practical example of how ethnographic insight is obtained in the field. In so doing, we demonstrate multiple ways in which ethnographic approaches can be adapted during on-going research processes to develop rich and multiple emic/etic perspectives.

This paper is based upon the first author’s reflective experience of undertaking ethnographic field work. The discussion draws from a multi-method, longitudinal and adaptive ethnographic research design, which aimed to capture the process of new family identity formation in Sri Lanka.

Existing research gives us excellent insight into various methods used in contemporary ethnographic research and the kinds of insight generated by these methods. With few exceptions, these studies do not give significant insight into the specifics of the ethnographic research process and the adaption practice. Thus, we provide a practical example of how ethnographic insight is obtained in the research field.

Our discussion elaborates the ways in which we integrated multiple research methods such as participant observations, semi-structured in-depth interviews, informal sessions, Facebook interactions, adaptations of performative exercises and elicitation methods to overcome complexities in cultural, mundane and personal consumption meanings. We also discuss how closer friendships with informants emerged as a consequence of the ethnographic research adaption practice and how this influenced trust and confidence in researcher-informant relationship, presenting us with a privileged access to their everyday and personal lives.

Social entrepreneurs in both the developed and the developing countries have established social enterprises with the intent of solving social problems leveraging social innovations that create sustainable social impact goals. The research gap that calls for this research is the question: ‘Are social problems, social objectives, social activities, social outputs, social outcomes and social impact goals of social enterprises the same in the developed and the developing countries?’ Against the above backdrop, this chapter presents a comparative discourse of cases of social enterprises in the developed and developing countries using the Theory of Change framework to provide answers to the above research question. The chapter adopts a qualitative research method to generate rich findings from diverse cases, reports, articles, and other secondary sources from the developed and developing economies. To ensure academic rigour and objectivity, a sample of 50 scholarly works on social enterprises were reviewed, which produced in-depth insights on the subject. Additionally, 16 cases on social enterprises from the developed and developing countries were purposively selected and meticulously analysed using the content analysis (CA) and the thematic analysis (TA). The first finding revealed that the social enterprises in the developed countries focused on ‘the secondary-level social issues’ such as education, health, environmental issues, psycho-social disabilities, wealth inequality, integration enterprises, work-integration services, financial exclusion, and gender balance. This is the focus of Ashoka, Children Commissioner, Allen Carr Easyway, Angaza Design Inc., Bridge International Academies, and others. The second finding indicated that the social enterprises in the developing countries focused on ‘the primary level social issues’ such as illiteracy, poor school enrollment, unemployment, poverty, social exclusion, gender imbalance, weak healthcare system including hygiene and sanitation. This is the focus of VisionSpring, Danone Clover – Daniladies and Danimama, Unjani Clinic NPC, Indego Africa, and others. The implication of the findings is that irrespective of continental contexts, social enterprises are established to bridge critical social problems, hence their philosophy transcends geographical contexts. The chapter concludes with a summary of insightful information and suggestions, which could trigger more empirical research on the subject.

I begin my historical analysis of the co-evolution of reproductive norms and desires, approaches to fertility control, and the meaning assigned to contraceptives with an examination of the Grafenberg Ring, the first modern IUD. The Grafenberg ring, developed in the late 1920s by a German doctor, Ernst Gräfenberg, was a small ring made of silkworm gut and coiled silver that can be compressed to be inserted into the uterus. The Grafenberg ring appeared at a time when changes in social attitude towards sexuality had formed a favorable climate for a new contraceptive method. The device was greeted with much interest from the European birth control movement, and Gräfenberg was invited to speak at the Third Congress of the World League for Sexual Reform held in London in 1929 and at the Seventh International Birth Control Conference in Zurich in 1930 (Davis, 1971).