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Transportation and Traffic Theory in the 21st Century
Type: Book
ISBN: 978-0-080-43926-6

Book part
Publication date: 4 September 2003

Stan Aungst, Russell R. Barton and David T. Wilson

Quality Function Deployment (QFD) proposes to take into account the “voice of the customer,” through a list of customer needs, which are (qualitatively) mapped to technical…

Abstract

Quality Function Deployment (QFD) proposes to take into account the “voice of the customer,” through a list of customer needs, which are (qualitatively) mapped to technical requirements in House One. But customers do not perceive products in this space, nor do they not make purchase decisions in this space. Marketing specialists use statistical models to map between a simpler space of customer perceptions and the long and detailed list of needs. For automobiles, for example, the main axes in perceptual space might be categories such as luxury, performance, sport, and utility. A product’s position on these few axes determines the detailed customer requirements consistent with the automobiles’ position such as interior volume, gauges and accessories, seating type, fuel economy, door height, horsepower, interior noise level, seating capacity, paint colors, trim, and so forth. Statistical models such as factor analysis and principal components analysis are used to describe the mapping between these spaces, which we call House Zero.

This paper focus on House One. Two important steps of the product development process using House One are: (1) setting technical targets; (2) identifying the inherent tradeoffs in a design including a position of merit. Utility functions are used to determine feature preferences for a product. Conjoint analysis is used to capture the product preference and potential market share. Linear interpolation and the slope point formula are used to determine other points of customer needs. This research draws from the formal mapping concepts developed by Nam Suh and the qualitative maps of quality function deployment, to present unified information and mapping paradigm for concurrent product/process design. This approach is the virtual integrated design method that is tested upon data from a business design problem.

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Evaluating Marketing Actions and Outcomes
Type: Book
ISBN: 978-0-76231-046-3

Book part
Publication date: 8 August 2022

Nand K. Jha

A mathematical model for sustainable optimization is presented. The sustainability parameters are linked to end-of-life considerations in product design and development. The…

Abstract

A mathematical model for sustainable optimization is presented. The sustainability parameters are linked to end-of-life considerations in product design and development. The sustainability considerations such as total embodied energy, eco-materials selection, CO2 emission, cost savings due to recycling and reuse including the water savings are presented for helical compression springs used in mattresses.

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Applications of Management Science
Type: Book
ISBN: 978-1-80071-552-3

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Book part
Publication date: 29 March 2016

Marc Wouters, Susana Morales, Sven Grollmuss and Michael Scheer

The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product development, and…

Abstract

Purpose

The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product development, and it provides a comparison to an earlier review of the management accounting (MA) literature (Wouters & Morales, 2014).

Methodology/approach

This structured literature search covers papers published in 23 journals in IOM in the period 1990–2014.

Findings

The search yielded a sample of 208 unique papers with 275 results (one paper could refer to multiple cost management methods). The top 3 methods are modular design, component commonality, and product platforms, with 115 results (42%) together. In the MA literature, these three methods accounted for 29%, but target costing was the most researched cost management method by far (26%). Simulation is the most frequently used research method in the IOM literature, whereas this was averagely used in the MA literature; qualitative studies were the most frequently used research method in the MA literature, whereas this was averagely used in the IOM literature. We found a lot of papers presenting practical approaches or decision models as a further development of a particular cost management method, which is a clear difference from the MA literature.

Research limitations/implications

This review focused on the same cost management methods, and future research could also consider other cost management methods which are likely to be more important in the IOM literature compared to the MA literature. Future research could also investigate innovative cost management practices in more detail through longitudinal case studies.

Originality/value

This review of research on methods for cost management published outside the MA literature provides an overview for MA researchers. It highlights key differences between both literatures in their research of the same cost management methods.

Book part
Publication date: 25 July 2008

Bret R. Fund, Timothy G. Pollock, Ted Baker and Adam J. Wowak

In this chapter we examine the process by which new firms become central actors within their industry networks. We focus, in particular, on how relatively new venture capital (VC…

Abstract

In this chapter we examine the process by which new firms become central actors within their industry networks. We focus, in particular, on how relatively new venture capital (VC) firms become more central within investment syndication networks. We present a model that captures the relationships among (1) the social capital and status of the new VC firm's founders, (2) the VC firm's resource endowments, (3) the VC firm's ability to forge relationships with other prestigious and central venture capital firms, (4) the visibility-enhancing performance of portfolio firms, and (5) the urgency and effort exhibited by the new VC as it pursues these opportunities. These factors combine to shape a new VC's journey from the periphery to the center of its industry network. To illustrate these processes, we develop in-depth case studies of Benchmark Capital and August Capital, two VC firms founded in 1995. We then elaborate upon the enacted nature of resource and opportunity constraints and conclude with a discussion of how new firms create their own self-fulfilling prophecies.

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Network Strategy
Type: Book
ISBN: 978-0-7623-1442-3

Book part
Publication date: 17 October 2022

Graham Parkhurst and William Clayton

The chapter draws on the key findings from across the previous chapters in this book with a view to reaching a synthesis which responds to the key question that motivated the

Abstract

The chapter draws on the key findings from across the previous chapters in this book with a view to reaching a synthesis which responds to the key question that motivated the book: ‘to what extent does a shift to electric automobility suggest a sustainable future for the passenger car?’ Across the chapters is found evidence for a clear and apparently unstoppable transition to electric mobility, but this does not mean it is harmonious and smooth; the transition itself faces potential disruption, as well as being disruptive to the status quo through creating new forms of conflict over space and material resources. Nonetheless, meanwhile internal combustion engine vehicle (ICEV) sales continue to exceed electric vehicle (EV) sales, even if the margin reduces, and there is the enormous problem of inertia presented by the established global ICEV fleet.

Considering the current dynamics of consumer demand for electric cars, a complex set of factors and preferences have been shown to have influence, but the interrelated factors of range and total cost of ownership stand out as the key ones. Prospects for accelerating the rate of transition are identified, but a further important dynamic is the slow rate of turnover in an established vehicle fleet dominated by ICEs: consideration is therefore given to the potential for retrofit EV conversions.

Looking to the future, the cost and performance of battery technology remains a critical and uncertain factor in the rate and depth of the transition to EVs, but the wider context of mobility practices and policies in which that change occurs is also fundamental. The EV transition sits entwined with other novel and substantial changes to our long-established systems of automobility that are becoming visible on the horizon. Relatively expensive to buy but cheap to use, and also hard to tax, EVs will necessitate a shift away from pay-up-front to pay-as-you-go road use, while the development and full realisation of Mobility-as-a-Service (MaaS) systems could herald a fundamental change in the basis of owning and using cars. In conclusion, a sustainable future for the car implies not just a new way of powering it, but a different role for the car in both the economy and society.

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Electrifying Mobility: Realising a Sustainable Future for the Car
Type: Book
ISBN: 978-1-83982-634-4

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Abstract

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Harnessing the Power of Failure: Using Storytelling and Systems Engineering to Enhance Organizational Learning
Type: Book
ISBN: 978-1-78754-199-3

Book part
Publication date: 23 September 2014

Marc Wouters and Susana Morales

To provide an overview of research published in the management accounting literature on methods for cost management in new product development, such as a target costing, life…

Abstract

Purpose

To provide an overview of research published in the management accounting literature on methods for cost management in new product development, such as a target costing, life cycle costing, component commonality, and modular design.

Methodology/approach

The structured literature search covered papers about 15 different cost management methods published in 40 journals in the period 1990–2013.

Findings

The search yielded a sample of 113 different papers. Many contained information about more than one method, and this yielded 149 references to specific methods. The number of references varied strongly per cost management method and per journal. Target costing has received by far the most attention in the publications in our sample; modular design, component commonality, and life cycle costing were ranked second and joint third. Most references were published in Management Science; Management Accounting Research; and Accounting, Organizations and Society. The results were strongly influenced by Management Science and Decision Science, because cost management methods with an engineering background were published above average in these two journals (design for manufacturing, component commonality, modular design, and product platforms) while other topics were published below average in these two journals.

Research Limitations/Implications

The scope of this review is accounting research. Future work could review the research on cost management methods in new product development published outside accounting.

Originality/value

The paper centers on methods for cost management, which complements reviews that focused on theoretical constructs of management accounting information and its use.

Book part
Publication date: 8 August 2022

David Thompson and Giacomo Squicciarini

The vehicle–track interaction and the resulting dynamic response of the vehicle involve a number of complex nonlinear problems. Large vertical loads act through a small contact

Abstract

The vehicle–track interaction and the resulting dynamic response of the vehicle involve a number of complex nonlinear problems. Large vertical loads act through a small contact patch leading to very high contact pressures. Transverse loads acting through this contact induce a relative velocity between wheel and rail expressed in non-dimensional form as a creepage. The wheel and rail profiles determine the contact patch shape and affect the ability of the vehicle to run stably. If the yaw stiffness of the axles is too low, the vehicle will become unstable at a relatively low speed; conversely, if the yaw stiffness is too high, the curving behaviour will be adversely affected. The vehicle suspension, especially the secondary suspension, also affects the ride comfort of passengers. Finally, it is shown how the speed profiles of accelerating and decelerating trains can be calculated from basic assumptions about the train power, adhesion and rolling resistance.

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Sustainable Railway Engineering and Operations
Type: Book
ISBN: 978-1-83909-589-4

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