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The case of Tisens/Tesimo illustrates the critical role of governance in the course of a destination life cycle. In particular, it exemplifies how improving the effectiveness and efficiency of destination governance has the potential to relaunch stagnating or declining destinations. First, Tisens/Tesimo has managed to improve its effectiveness by developing a common strategy in a participatory manner. Second, improving efficiency in networking through an increase in trust also seems to have supported the process of recovery. However, the challenge is to establish cost-efficient collaboration while maintaining the dynamic and adaptive capacity associated with low levels of centralization. In achieving this balance, the destination raises issues about collaborative efficiency.