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The prime goal of this chapter is to discuss what the notion of rhetorical citizenship as a normative aspiration might entail for corporations.

The chapter draws on a pilot study of the Facebook pages of two banks. A rhetorical criticism of these pages was conducted.

We suggest that while corporations are assuredly entities very different from the individual citizens who hold civil, social, and political rights – which do not directly apply to corporations – rhetorical citizenship is nevertheless a suggestive and constructive metaphor for corporations to communicate by.

Rhetorical citizenship for corporations must, we argue, be(come) rooted in organizational reality, and should involve a continued critical questioning as to what might constitute citizenly communication for corporations under any given circumstances. The chapter is, however, built on limited data from a pilot study and needs to be complemented.

We suggest from our pilot study that the active engagement of corporations in social media may currently be seen as one form of rhetorical citizenship that the public expects corporations to enact. Thus, we argue, corporations in general might as well attempt to do their best to act as rhetorical citizens.

The chapter highlights how communication is a set of practices in which social responsibility must be enacted. We find that this is not a prevalent perspective in the existing literature on CSR and communication.

Building on previous work from Frith, McElwee, Smith, Somerville and Fairlie this chapter further explores entrepreneurship as practiced by an entrepreneur (who is also a drug dealer) in a rural, UK, northern, small-town context and how he does ‘strategy’.

This research was conducted in a broadly grounded approach using a conversational research methodology (Feldman, 1999). A series of conversations were conducted with a career drug dealer, guided by a very basic agenda-setting question of ‘how do you earn money?’ Emergent themes were explored through further conversation before being compared with literature and triangulated with third party conversations.

Implications for research design, ethics and the conduct of such research are identified and discussed. As a research project this work is protean and as a case study the generalisations that can be made from this piece are necessarily limited. Access to and ethical approval for research directly with illegal entrepreneurs is fraught with difficulty in the risk-averse environment of academia. This limits the data available directly from illegal entrepreneurs. The credibility of data collected from third parties is limited by their peripheral interest in and awareness of entrepreneurship discourse, entrepreneurial life themes and the entrepreneurial dimension to crime, as well as by the structural bias implicit in the fact that many of these third parties deal only with what might be termed the unsuccessful entrepreneurs (i.e., those that got caught!) Findings represent a tentative indication of potential themes for further research.

The purpose of this chapter is to provide a viewpoint on the importance of liberalization for the development of service economy. This study of the authors results from the conducted research and experience obtained so far in the field of liberalization of the services market and its effects on Polish service enterprises. In addition, it contains practical insights on the liberalization, taking into consideration the benefits and barriers perceived by Polish service enterprises entering the markets of Central and Eastern Europe countries (CEEC) and for the economy. This chapter provides insight for the researchers and practitioners who are interested in the problematic of the liberalization of the services market in the context of managing a company operating in the CEEC area.