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1 – 10 of 159Geetika Jaiswal, Elizabeth Newcomb Hopfer and Devona L. Dixon
This study aims to promote sustainability-based education in fashion design and merchandising program to enhance students’ knowledge, skills and attitude about sustainability…
Abstract
Purpose
This study aims to promote sustainability-based education in fashion design and merchandising program to enhance students’ knowledge, skills and attitude about sustainability development, organizational responsibility and personal responsibility from the cotton industry perspective.
Design/methodology/approach
To conduct this study, three learning components were considered: learning from experts, learning by doing and outreach activity. Sustainability-related topics were strategically incorporated in different courses for one year; project-based learning approach was adopted; and pre–posttest survey was conducted to study the impact of sustainability-based education on student learning outcome. Rand’s principles-attributes matrix was applied to analyze the impact of sustainable education on student learning outcomes.
Findings
The results of course projects indicated enhanced student’s abilities on using use different types of cotton materials in product development, creative use of cotton in visual merchandising and development of business plans focused on sustainability. The two-group mean comparisons showed a significant positive impact on students’ knowledge in cotton and sustainability, followed by students’ skills and attitudes.
Originality/value
In response to the lack of systematic approach to incorporate sustainability-related topics in textile and apparel design discipline, this study offered an opportunity to involve approximately 110 students in various sustainability-based teaching and learning projects.
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Wiah Wardiningsih, Sandra Efendi, Rr. Wiwiek Mulyani, Totong Totong, Ryan Rudy and Samuel Pradana
This study aims to characterize the properties of natural cellulose fiber from the pseudo-stems of the curcuma zedoaria plant.
Abstract
Purpose
This study aims to characterize the properties of natural cellulose fiber from the pseudo-stems of the curcuma zedoaria plant.
Design/methodology/approach
The fiber was extracted using the biological retting process (cold-water retting). The intrinsic fiber properties obtained were used to evaluate the possibility of using fiber for textile applications.
Findings
The average length of a curcuma zedoaria fiber was 34.77 cm with a fineness value of 6.72 Tex. A bundle of curcuma zedoaria fibers was comprised of many elementary fibers. Curcuma zedoaria had an irregular cross-section, with the lumen having a varied oval shape. Curcuma zedoaria fibers had tenacity and elongation value of 3.32 gf/denier and 6.95%, respectively. Curcuma zedoaria fibers had a coefficient of friction value of 0.46. Curcuma zedoaria fibers belong to a hygroscopic fiber type with a moisture regain value of 10.29%.
Originality/value
Extraction and Characterization of Curcuma zedoaria Pseudo-stems Fibers for Textile Application.
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Syed Imran Zaman and Simonov Kusi-Sarpong
The purpose of this study is to find out what is the relationship between sustainability toward consumer behavior. Consumer behavior is the method of choosing, buying and using…
Abstract
Purpose
The purpose of this study is to find out what is the relationship between sustainability toward consumer behavior. Consumer behavior is the method of choosing, buying and using goods and services with an attachment to needs and wants. Now consumers are aware about sustainability, they make purchase decisions according to environmental safety, benefit to the society and increase economic growth.
Design/methodology/approach
This study validates the result through experts in textile industry by using the Decision-Making Trial and Evaluation Laboratory approach. This method has many benefits which provide decision makers and experts to understand the interdependence and influential relation between the criteria by hierarchical approach.
Findings
According to the results, green culture (F8) and green brand (F3) are the most influential (causal) factors and exert a substantial amount of influence over other factors for achieving organizational performance and sustainability. On the other hand, past experience (F14) and time pressure (F12) are the most influenced (effect) factors that are highly influenced by other factors.
Practical implications
The study conducted in Pakistan underscores the significance of maintaining a healthy and pristine environment for future generations. Both consumers and organizations play a vital role in this endeavor. It is imperative that they actively promote and support goods and services that advocate for sustainability.
Social implications
Mangers should use long-term strategies that meet the high product value to enhance the organization’s reputation, so it will have positive consumer perception. If managers make policies to implement natural resources in their raw material, so this policy avoids conflicts and maintains a balance in our society.
Originality/value
This research delves into the complexities and subtleties associated with the identification and examination of the interconnections between the success factors of sustainability and consumer behavior.
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Saba Sareminia, Zahra Ghayoumian and Fatemeh Haghighat
The textile industry holds immense significance in the economy of any nation, particularly in the production of synthetic yarn and fabrics. Consequently, the pursuit of acquiring…
Abstract
Purpose
The textile industry holds immense significance in the economy of any nation, particularly in the production of synthetic yarn and fabrics. Consequently, the pursuit of acquiring high-quality products at a reduced cost has become a significant concern for countries. The primary objective of this research is to leverage data mining and data intelligence techniques to enhance and refine the production process of texturized yarn by developing an intelligent operating guide that enables the adjustment of production process parameters in the texturized yarn manufacturing process, based on the specifications of raw materials.
Design/methodology/approach
This research undertook a systematic literature review to explore the various factors that influence yarn quality. Data mining techniques, including deep learning, K-nearest neighbor (KNN), decision tree, Naïve Bayes, support vector machine and VOTE, were employed to identify the most crucial factors. Subsequently, an executive and dynamic guide was developed utilizing data intelligence tools such as Power BI (Business Intelligence). The proposed model was then applied to the production process of a textile company in Iran 2020 to 2021.
Findings
The results of this research highlight that the production process parameters exert a more significant influence on texturized yarn quality than the characteristics of raw materials. The executive production guide was designed by selecting the optimal combination of production process parameters, namely draw ratio, D/Y and primary temperature, with the incorporation of limiting indexes derived from the raw material characteristics to predict tenacity and elongation.
Originality/value
This paper contributes by introducing a novel method for creating a dynamic guide. An intelligent and dynamic guide for tenacity and elongation in texturized yarn production was proposed, boasting an approximate accuracy rate of 80%. This developed guide is dynamic and seamlessly integrated with the production database. It undergoes regular updates every three months, incorporating the selected features of the process and raw materials, their respective thresholds, and the predicted levels of elongation and tenacity.
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This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and…
Abstract
Purpose
This paper aims to answer the questions of what clothing practices related to sustainable fashion can be observed in young consumers' daily lives in Finland’s capital region and what prevents their further proliferation.
Design/methodology/approach
This is qualitative research that draws from 22 semi-structured interviews with high school students in the capital area of Finland. The data were analyzed with the use of thematic analysis, a flexible method of data analysis that allows for the extraction of categories from both theoretical concepts and data.
Findings
This paper contributes to studies of young people’s consumption with the practice theory approach, putting forward the category of following sustainable fashion as an integrative practice. The three-element model of the practice theory allows answering the question of challenges that prevent the practice from shaping. The paper further advances this approach by identifying a list of context-specific dispersed practices incorporated into sustainable fashion.
Practical implications
The study suggests practical ways of improving clothing consumption based on the practice theory approach and findings from empirical research. Sustainable practices require competences, knowledge and skills that the school, as an institution working closely with high school students, could help develop.
Originality/value
The study contributes to the current studies of sustainability and youth culture of consumption with a practice theory approach and findings, related to a particular context of a country from Northern Europe.
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Bharti Ramtiyal, Shubha Johari, Lokesh Vijayvargy and Surya Prakash
The purpose of this study is to examine the impact of the shift towards a circular economy and marketing strategies on the collaborative purchasing behaviour of consumers in…
Abstract
Purpose
The purpose of this study is to examine the impact of the shift towards a circular economy and marketing strategies on the collaborative purchasing behaviour of consumers in India. The study uses the theory of planned behaviour (TPB) and the marketing mix to understand the factors affecting a consumer’s intention to participate in collaborative consumption (CC).
Design/methodology/approach
A Web-based survey was conducted, and 349 valid responses were analysed using AMOS (Analysis of Moment Structures) structural equation modelling. The study emphasised the impact of price, promotion and perceived behaviour control on CC and provided direction and advice for companies that rent and swap apparel.
Findings
According to the study, promotion and perceived behaviour control are the two key characteristics that significantly impact a consumer’s willingness to participate in CC in India. The study also found that perceived behaviour control plays a significant direct role in behavioural usage. These findings emphasise the impact of price, promotion and perceived behaviour control on CC and offer direction and advice for companies that rent and swap apparel.
Research limitations/implications
This article can be used to evaluate the business in different countries and can be developed further. It does, however, have some restrictions. Because most respondents are from northern and central India, in addition, some respondents are from the southwestern and southern regions, especially in the Mumbai and Chennai locales. Hence, the geographical sample was not diverse in terms of demographics. Furthermore, the gender identity of the respondents might essentially affect how the authors interpret customer buying behaviour, but the study missed this. Researchers could enhance this by using various sampling techniques and ensuring that other demographic characteristics are considered in the future. Furthermore, the survey could not distinguish between online and in-person transactions.
Practical implications
The study provides practical advice for companies that rent and swap apparel, emphasising the impact of price, promotion and perceived behaviour control on consumer willingness to participate in CC. The findings suggest that companies can improve consumer participation by focusing on promotion and perceived behaviour control. In addition, the significance of perceived behaviour control on behavioural usage highlights the importance of empowering consumers to control their decisions to participate in CC.
Originality/value
To the best of the authors’ knowledge, this study is one of the first to examine the factors influencing consumer willingness to participate in CC in the context of the shift towards a circular economy in India. By examining the impact of the TPB and the marketing mix on consumer intention, the study provides valuable insights for companies that rent and swap apparel. The findings highlight the importance of promotion and perceived behaviour control in shaping consumer behaviour and provide practical direction for companies to promote and market their products effectively. The study adds to the existing knowledge on the circular economy and the role of CC in reducing waste and promoting sustainability.
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Muhammed Sajid, K.A. Zakkariya and Myriam Ertz
The zero-waste lifestyle (ZWL) is considered a reasonable step towards controlling waste generation and minimizing the consequences of human activities on the environment. The…
Abstract
Purpose
The zero-waste lifestyle (ZWL) is considered a reasonable step towards controlling waste generation and minimizing the consequences of human activities on the environment. The main aim of this study is to examine the behavioral antecedents of ZWL.
Design/methodology/approach
The study draws on the theoretical underpinnings of the theory of planned behavior (TPB) and the norm activation model (NAM) to develop a conceptual framework to understand the antecedents to ZWL. A cross-sectional survey among 349 randomly-selected consumers provided data analyzed with the partial least square-structural equation modeling (PLS-SEM) methodology.
Findings
The results demonstrate that personal norms, attitude, subjective norms and perceived behavioral control positively influenced the intention to adopt ZWL. Additionally, the study showed that the awareness of consequences influenced personal norms, attitudes and subjective norms. However, the study identified an intention–behavior gap in adopting ZWL.
Originality/value
This study serves as a pioneering exploration of the behavioral factors that impact the adoption of ZWL. Additionally, the paper endeavors to elucidate the underlying reasons behind the intention–behavior gap within this particular context. Consequently, the study offers substantial theoretical and practical implications aimed at promoting and fostering greater adoption of ZWL practices.
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Kian Yeik Koay, Man Lai Cheung, Hui Shan Lom and Wilson Ka Shing Leung
This study aims to investigate the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for second-hand clothing…
Abstract
Purpose
This study aims to investigate the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for second-hand clothing (SHC) based on perceived risk theory.
Design/methodology/approach
A survey method is used to collect data from consumers, and the final valid sample comprises 290 respondents. Partial least squares structural equation modelling (PLS-SEM) and PROCESS macro are used to analyse the data.
Findings
The results reveal that aesthetic risk moderates the negative influence of sanitary risk on purchase intention, such that the negative influence is stronger when aesthetic risk is high. In addition, the three-way interaction effect of sanitary risk, aesthetic risk and psychological risk on consumers' purchase intention for SHC is found to be significant. That is, the negative influence of sanitary risk on purchase intention is strongest when both aesthetic risk and psychological risk are high.
Originality/value
Previous studies have only examined the direct effect of perceived risk on consumers' purchase intention for SHC. This study contributes to perceived risk theory by examining the joint moderating effect of aesthetic risk and psychological risk on the relationship between sanitary risk and purchase intention in the context of SHC.
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Matteo Dominidiato, Simone Guercini, Matilde Milanesi and Annalisa Tunisini
This paper aims to investigate sustainability-led innovation, focusing on the interplay between product and process innovation for sustainability goals and the underlying…
Abstract
Purpose
This paper aims to investigate sustainability-led innovation, focusing on the interplay between product and process innovation for sustainability goals and the underlying supplier–customer relationships. Thus, the paper delves into sustainability-led innovation and how it affects supplier–customer relationships, and vice versa, thus providing a twofold perspective.
Design/methodology/approach
The textile industry is the empirical context of this study, which is exploratory research based on in-depth, semi-structured interviews with entrepreneurs, managers and experts in the textile industry.
Findings
In the textile industry, sustainability-led product innovation concerns mainly product durability and performance, product recyclability and the use of waste for new product development. Process innovation deals with circular economy, traceability and water and chemical use minimization. The paper also shows how sustainability-led innovation is implemented in more technical terms and regarding supplier–customer relationships.
Originality/value
The paper adopts an original perspective on how processes take place in the relationships between suppliers and customers, where there is no dominance of one actor, but innovation emerges from interdependence and interaction. Such perspective allows to provide an in-depth analysis of the supplier–customer relationships and underlying dynamics that affect sustainability-led innovation; moreover, the authors study how such innovation impacts supplier–customer relationships and the underlying relational dynamics. The value of the paper also stands in delivering a real representation of the innovation processes grounded in the textile industry.
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This study aims to examine the influence of social media usage (SMU) on minimalist consumption and how the fear of missing out (FoMO) underlies this effect.
Abstract
Purpose
This study aims to examine the influence of social media usage (SMU) on minimalist consumption and how the fear of missing out (FoMO) underlies this effect.
Design/methodology/approach
Four preregistered correlational/experimental studies (n = 1,763) are used. A pilot study (n = 436) examines the correlations between SMU, FoMO and minimalism. Studies 1 (n = 409), 2 (n = 415) and 3 (n = 503) further investigate the influence of SMU on minimalist consumption intentions, including mindful purchase, forgoing free products and decluttering, and test for evidence of mediation via FoMO by measuring or manipulating FoMO.
Findings
The results show that a high SMU makes consumers susceptible to FoMO, leading to impulsive purchases and careless product acquisition. However, when campaigners promote minimalism as a social media movement, they can activate FoMO, persuading consumers to practice decluttering.
Research limitations/implications
Future research might examine how subjective age affects FoMO and minimalist consumption tendencies. Could campaigners use young social cues to make older consumers more susceptible to FoMO appeals? Could old social cues cause younger consumers to perceive greater social responsibility and to embrace minimalist consumption?
Practical implications
Minimalist lifestyles can promote sustainable consumption. This research provides insights into how SMU is a double-edged sword – it can cause FoMO users to disdain minimalism. However, it can promote minimalism if a minimalist campaign is strategically positioned as a social media movement using a FoMO-laden appeal.
Originality/value
Extant consumer behavior research on minimalism has just begun to investigate the antecedents of minimalist consumption. FoMO is conceptually related to minimalism, but the relationship between FoMO and minimalist consumption has not yet been empirically tested. This research fills these gaps by examining SMU and the associated FoMO as antecedents of minimalist consumption. Empirical evidence for the impact of SMU on various minimalist consumption behaviors and the mediating role of FoMO is provided.
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