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1 – 10 of 55Terry Eddy and Benjamin Colin Cork
The purpose of this paper is to measure participants’ sponsorship awareness, and assess a model designed to predict participants’ behavioral intentions toward the sponsors of the…
Abstract
Purpose
The purpose of this paper is to measure participants’ sponsorship awareness, and assess a model designed to predict participants’ behavioral intentions toward the sponsors of the Fayetteville Race Series.
Design/methodology/approach
The study is based on non-experimental survey research design using path analysis.
Findings
Perceived sponsor goodwill had a positive direct effect on participants’ sponsor behavioral intentions, as well as a positive indirect effect partially mediated by sponsor image. Sponsor image and future event participation also had positive direct effects on behavioral intentions. Overall, participants had very positive perceptions of the sponsors’ goodwill and image, and indicated positive future intentions. Participants’ ability to identify event sponsors through aided recall was inconsistent between the two events studied.
Practical implications
The positive outcomes for sponsors observed in this study should make small, regional, participant-based sport events appealing marketing channels, especially for generating goodwill in the community. Further, even small sponsorship spends can have a significant impact on these smaller events, since traditional funding sources continue to be cut.
Originality/value
Existing literature on sponsorship of participant sport-based events has generally focused on large events (i.e. marathons that draw participants nationally), despite the prevalence of smaller scale, regional events around the world.
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Summarizes the RAF's need to keep aircraft in service for longer. Provides details of present anti‐corrosion methods employed and explains the RAF's involvement in design and…
Abstract
Summarizes the RAF's need to keep aircraft in service for longer. Provides details of present anti‐corrosion methods employed and explains the RAF's involvement in design and manufacture of the aircraft, as this is where problems begin. Discusses the various forms of training in corrosion provided to those in the RAF, before examining corrosion prevention. Finally, discusses various non‐destructive tests used.
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Considers briefly the history of corrosion in metallic aircraft. Summarizes the different types of corrosion which affect aircraft and the methods for monitoring and measuring…
Abstract
Considers briefly the history of corrosion in metallic aircraft. Summarizes the different types of corrosion which affect aircraft and the methods for monitoring and measuring this corrosion. Presents an alternative approach called “controlled search peening” where the induced surface compressive stresses stretch and yield the outer material surface and induce visible blistering and flaking at the surface, indicating the existence of exfoliation corrosion.
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Terry Ford CEng and MRAeS
MODERN aircraft inspection methods are a combination of practices evolved over the years combined with advanced technology introduced as new materials and processes are developed…
Abstract
MODERN aircraft inspection methods are a combination of practices evolved over the years combined with advanced technology introduced as new materials and processes are developed. Particular attention is directed to the detection of corrosion with considerable emphasis in the case of so‐called geriatric aircraft. The potential flaws being searched for may be of a different type from the fatigue or other signs occurring generally. In addition, large areas of structure for these older aircraft must be inspected rapidly to ensure the maintenance of safety standards. Visual methods play an important part in these procedures but where these are insufficient, some form of non‐destructive testing (NDT) technique becomes necessary.
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Using a patented measuring technique, the perfecTest system has the ability to give a quantified and accurate measurement down to 25 micron (one mil) for any directional X‐axis…
Abstract
Using a patented measuring technique, the perfecTest system has the ability to give a quantified and accurate measurement down to 25 micron (one mil) for any directional X‐axis and/or Y‐axis inner‐layer shift. Individual inner layers can be distinguished from each other and reviewed in either tabular or graphic format. Control limits are set within the software to provide pass/fail testing and all testing is performed in real time. With functions such as data storage, retrieval and SPC analysis, the system is a very powerful tool to monitor and manage inner‐layer registration problems and can lead the way to improved yield and reliability instead of creating more waste. Hole break‐out is the main cause of intermittent failure in PCBs. As the result of through‐hole plating, there is conductivity along the drill‐hole barrel. PCBs having such severe registration problems will pass in‐circuit and bare‐board tests. However, intermittent failure is often not detected until the product reaches the field and is in use.
Imagine the problems involved in feeding two dozen very active people for almost two months on a tropical island, the nearest source of water for drinking and cooking half a mile…
Abstract
Imagine the problems involved in feeding two dozen very active people for almost two months on a tropical island, the nearest source of water for drinking and cooking half a mile away and all the cooking to be done on open fires for which wood had to be collected. Add to these problems the difficulties in storing food in a very hot, humid and salty climate. Fortunately the Roatan '84 team managed to overcome all these obstacles and considered themselves very well fed as Terry Hoyle, chief cook on the expedition, reports.
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The Defectometer 2.837 is a new, high frequency eddy current‐testing system especially suitable for maintenance testing on aircraft. Other areas of applications include the defect…
Abstract
The Defectometer 2.837 is a new, high frequency eddy current‐testing system especially suitable for maintenance testing on aircraft. Other areas of applications include the defect testing of metal components, after production for example, or the rechecking of findings determined with other testing processes.
Arthur J. Sementelli and Charles F. Abel
The purpose of this paper is to demonstrate how mechanistic and organic metaphors might be fused through the application of cultural imagery.
Abstract
Purpose
The purpose of this paper is to demonstrate how mechanistic and organic metaphors might be fused through the application of cultural imagery.
Design/methodology/approach
This paper is a theoretical examination of metaphor and its application in public organizations. Specifically, this paper examines the possibility that images from popular culture might offer some insights. Selected metaphors linked by elective methodological affinities are examined in order to determine potential significance of the Robocop metaphor for guiding research in organizations.
Findings
The popular culture image Robocop from 1980s films can help us detect what is not being included in most theoretical analyses of public organizations, while simultaneously helping us to purge the negative connotations of the Robocop image.
Research limitations/implications
The popular culture image can help us to understand change in public organizations.
Originality/value
It is one of the few, if any, papers using popular culture images to bridge metaphor and imagery in the study of organizational change.
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