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Article
Publication date: 4 July 2018

Tamgid Ahmed Chowdhury and Tania Akter

The purpose of this paper is threefold: first, to identify a list of fashion attributes preferred by young Bangladeshi consumers while buying casual clothes; second, to test the…

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Abstract

Purpose

The purpose of this paper is threefold: first, to identify a list of fashion attributes preferred by young Bangladeshi consumers while buying casual clothes; second, to test the applicability of Kano’s quality theory in the apparel industry; and, finally, to explore the differences in fashion priorities between male and female consumers.

Design/methodology/approach

This study is based on primary data collected through a survey from 1,177 young consumers of urban Bangladesh. Structural equation modeling was used to develop the attribute index. Also, convergent and discriminant validity and construct reliability of the index were tested.

Findings

The study offers a four-dimensional 19-item index representing the desirable fashion attributes. This paper also confirms the applicability of Kano’s theory in the apparel industry. Results revealed that “well-designed casual attires” and “discount offers” are top-ranking attributes as perceived by both male and female consumers. However, there are differences in the preferences. Women prioritized irritation-free, durable and soft fabric, whereas men preferred attributes such as suitability of color and functionality in the workplace.

Practical implications

The findings of the study provide clothing suppliers of Bangladesh with information that may be utilized while preparing their options. For instance, as casual clothes are frequently worn and washed, a quality fabric that looks good even after several washes is highly recommended. Dress manufacturers need to offer colorful attires to women, whereas for men, more color options should be available. Casual clothes should be made in a way that they are acceptable in the community and workplace.

Originality/value

As research on exploring desirable fashion qualities in developing markets (especially in South Asian region) is rare, this study is contributing to the literature by offering validated apparel attribute index.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 22 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 7 January 2021

Md Sadaqul Bari and Byoungho Ellie Jin

The purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined whether…

Abstract

Purpose

The purpose of this study is to identify the emergence of apparel brands in Bangladesh: their timing, order and the reasons behind the patterns. This study also examined whether these evolution patterns followed the same path in Korea and India.

Design/methodology/approach

By employing secondary research method, this study gathered and analyzed data from companies, trade organizations, news media and academic articles to determine the socioeconomic backgrounds and underlying dynamics that propelled the evolution patterns. Following Jin et al.'s (2013) approach, we analyzed three types of apparel brands (international, national and private) in Bangladesh.

Findings

The findings indicated that in contrast with Korea and India, in Bangladesh (a) the emergence of international brands occurred after the national brands' appearance in the More Advanced Production of Fabric and Apparel stage, (b) national brands also emerged at the same stage and earlier than the international brands developed, and (c) internationalization of national brands and emergence of private brands were not observed. The differences in the emergent timing and order were explained by socioeconomic and cultural aspects, along with industry life cycle perspectives.

Practical implications

Findings indicate that the Bangladeshi market is dominated by national apparel brands. Therefore, international brands are advised to consider the business strategies of local competitors and develop their own pricing and merchandising strategies to maintain their supremacy as premium brands.

Originality/value

This study addressed apparel brand evolution patterns in a lower middle-income country. The results revealed some unique aspects. Unlike in other developing countries, national brand development in Bangladesh was initiated by entrepreneurs.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 25 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Open Access
Article
Publication date: 14 February 2023

Mohammad Mizenur Rahman, Syed Mohammad Khaled Rahman and Sakib Ahmed

The purpose of this study is to evaluate the effect of some internal features that influence the efficiency of non-bank financial institutions (NBFIs) in Bangladesh.

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Abstract

Purpose

The purpose of this study is to evaluate the effect of some internal features that influence the efficiency of non-bank financial institutions (NBFIs) in Bangladesh.

Design/methodology/approach

The study selected the top 15 Dhaka Stock Exchange (DSE)-listed NBFIs according to purposive sampling. The study period was from 2016 to 2020. Secondary data were collected from annual reports. The cost-to-income ratio was a dependent variable that was used as a proxy of operational efficiency. The ordinary least square regression technique was applied to measure the impact of firm-specific factors on efficiency.

Findings

Results showed that number of employees, branch number, firm size and deposit ratio have a significant effect on efficiency at 5% level. The number of branches and employees showed a negative impact, whereas firm size and deposit ratio showed a positive effect on the firms' efficiency. The deposit ratio is negatively related because deposit interest expenses were more than offset by interest income generation through the conversion of deposits into loans.

Practical implications

The study has practical and policy implications on NBFIs' managers, employees, shareholders, depositors, clients, regulatory authorities and government as efficiency enhancement would bring financial soundness.

Originality/value

This study shed light on some firm-specific factors that can be changed to increase operational efficiency or reduce the cost-to-income ratio. The novelty of the study is that it identified some significant associations between firm-specific factors and the operational efficiency of NBFIs.

Details

Asian Journal of Economics and Banking, vol. 7 no. 3
Type: Research Article
ISSN: 2615-9821

Keywords

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