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Book part
Publication date: 23 May 2024

Jitendra Singh Rathore and Neha Goyal

Today the research area on technology acceptance is mainly dependent on the theory of technology acceptance model (TAM). The TAM was used in this study primarily for the purpose…

Abstract

Today the research area on technology acceptance is mainly dependent on the theory of technology acceptance model (TAM). The TAM was used in this study primarily for the purpose of providing a basis for determining the impact of various external variables on the adoption of edtech platforms. The TAM is a theory of information systems that suggests steps for learners to take as they adopt and use new technologies. The primary TAM variables for adoption of edtech platforms are evaluated in this study: perceived usefulness (PU) and perceived ease of use (PEOU) by using the factors – perceived enjoyment (PE), information quality, electronic-word of mouth (e-WOM), perceived compatibility, computer self-efficacy and objective usability. By analyzing and defining the relationship between the external variables with respect to the adoption of edtech platform among students, we hope to contextualize the TAM model. The end result provides a clearer understanding of TAM and its growth as a useful model for technology adoption studies and for clarifying the relationship between the uptake of edtech platforms and technological acceptability. The study employed a qualitative methodology and selected publications and research papers about the adoption of technology. These were then carefully assessed, analyzed and scrutinized for the terms of how students adopted edtech platforms. It was proposed that the adoption of an edtech platform may result from proper training in technology usage and its application to real-world scenarios.

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Navigating the Digital Landscape
Type: Book
ISBN: 978-1-83549-272-7

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Book part
Publication date: 29 January 2024

Nabil Hussein Al-Fahim, Ali Ahmed Ateeq, Zahida Abro, Marwan Milhem, Mohammed Alzoraiki, Tamer M. Alkadash and Muskan Nagi

The purpose of this research was to investigate at the influence of technology acceptance model (TAM) characteristics including perceived ease of use, perceived compatibility, and…

Abstract

The purpose of this research was to investigate at the influence of technology acceptance model (TAM) characteristics including perceived ease of use, perceived compatibility, and perceived security on the perceived utility and actual use of mobile banking among Yemeni academics. It also investigated the function of perceived utility as a moderator in the link between TAM variables and mobile banking adoption. The sample size was 251 respondents who worked at universities in Yemen and were chosen using stratified random selection. According to the findings, perceived compatibility and perceived security had a substantial positive influence on perceived usefulness and real mobile banking use; however perceived simplicity of use had no effect on mobile banking usage. According to the results, perceived usefulness slightly mediated the association between perceived ease of use and security and mobile banking use, whereas it completely mediated the relationship between perceived compatibility and mobile banking usage. Overall, the research proved the significance of TAM elements in academics’ use of mobile banking in Yemen, offering a credible empirical framework for studying mobile banking usage in this setting.

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Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application
Type: Book
ISBN: 978-1-80455-973-4

Keywords

Book part
Publication date: 23 April 2024

Riktesh Srivastava, Jitendra Singh Rathore, Samiksha Vyas and Rajita Srivastava

The purpose of this study is to look at the factors that drive people to participate in the sharing economy (SE). Based on the Technology Acceptance Model (TAM) and the Theory of…

Abstract

The purpose of this study is to look at the factors that drive people to participate in the sharing economy (SE). Based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), the study proposes a mathematical model. The study’s ultimate objective is to help businesses attract more involved customers and promote collaborative consumption as a sustainable alternative to typical consumption patterns. The study offers a conceptual framework established via a thorough literature review to examine Indian customers’ use behavior toward SE platforms. A one-sample two-tailed t-test is used to assess the framework’s efficacy. The research fills gap in the literature on the SE by investigating the factors that determine subjective norms (SN), attitudes (A), and perceived behavioral control (PBC). A framework is provided that takes behavioral intention (BI) contemplated as a mediating variable. The research improves TAM and TPB by including new factors such as technical characteristics. This research adds to the body of knowledge on the digital SE by underlining the relevance of usage behavior in comprehending Indian customers, where A, SN, and PBC are important aspects. The research presents a paradigm for better understanding customers’ attitudes and behaviors toward various SE platforms, which might help academics, practitioners, and policy makers situate their initiatives within the larger field of sharing. The study’s categorizations of Indian consumers’ A, SN, PBC, and BI toward the SE might potentially advise on future research and government policies.

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Digital Influence on Consumer Habits: Marketing Challenges and Opportunities
Type: Book
ISBN: 978-1-80455-343-5

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Book part
Publication date: 20 November 2023

Hiranya Dissanayake, Anuradha Iddagoda, Thanushka Rukshan and Thilini Deshika

This study aims to examine the relationship between digital financial literacy (DFL) and entrepreneurial performance in Sri Lanka. In order to identify the gap, this study has…

Abstract

This study aims to examine the relationship between digital financial literacy (DFL) and entrepreneurial performance in Sri Lanka. In order to identify the gap, this study has done a systematic literature review. Accordingly, Technology Acceptance Model (TAM) was used to bridge this gap. A survey of 385 small and medium business enterprises was conducted in Sri Lanka, and a descriptive analysis, correlational analysis, and partial least squares model was used for data analysis for two models. The first model examines the relationship between DFL and performance and the second model examines Access, Mobile literacy, and social media literacy and performance. Findings of this study includes DFL level is average in Sri Lankan SMEs. The measurement model is evaluated in two models and ensures reliability and validity. The results of the structural model of the first model reveal a positive relationship between DFL and entrepreneurial performance. The second model reveals the positive relationship between access and entrepreneurial performance. This research provides guidance on how DFL can improve SMEs performance which is important to achieve success in current businesses which faced a pandemic situation plus distress situation in Sri Lanka. Based on a systematic literature review, there is no empirical evidence about the relationship between DFL and entrepreneurial performance using the TAM model in the Sri Lankan context perhaps in the international context. This identified gap is bridged in this study in the Sri Lankan context.

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Digitalization, Sustainable Development, and Industry 5.0
Type: Book
ISBN: 978-1-83753-191-2

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Abstract

Details

The Online Healthcare Community
Type: Book
ISBN: 978-1-83549-141-6

Book part
Publication date: 14 December 2023

Fazlyn Petersen

Business simulation games (BSGs) are gaining popularity in higher education as tools for entrepreneurial education. However, there are challenges in using BSGs for large classes…

Abstract

Background

Business simulation games (BSGs) are gaining popularity in higher education as tools for entrepreneurial education. However, there are challenges in using BSGs for large classes of students in historically disadvantaged institutions (HDIs). The challenges include limited resources and digital literacy skills.

Purpose

The living standards measure (LSM) indicates socioeconomic status by measuring the degree of urbanisation, access to services and possession of assets, such as mobile phones. This research investigated the impact of students' living standards on their intention to use BSGs, as there is limited research.

Methodology

This study used positivism and added LSM to the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Quantitative data from 224 third-year information system students at an HDI were collected through an online survey. Structured Equation Modelling was used to analyse the data.

Findings

Results indicated that performance expectancy and social influence significantly influenced the intention to use BSGs. However, the relationship between effort expectancy and behavioural intention facilitating conditions was not significant. The introduction of LSM as a moderator for the relationships between all variables and behavioural intention also proved to be insignificant.

Implications and Conclusion

The result was unexpected, as we posited that a lower LSM would affect students' intention to use BSGs. This was not proven in this study and could be related to students accessing campus resources. However, during times when access to campus is restricted, such as protest action, the result may change for students with lower LSM.

Book part
Publication date: 13 December 2023

Divya Singh and Ujjwal Kanti Paul

Despite efforts to reduce environmental pollution and wasteful fossil fuel use, electric vehicles (EVs) are still rare on the road. Why is it so challenging to get widespread EV…

Abstract

Despite efforts to reduce environmental pollution and wasteful fossil fuel use, electric vehicles (EVs) are still rare on the road. Why is it so challenging to get widespread EV adoption? One significant factor on which it heavily depends is one's awareness and understanding of EVs. However, due to an absolute lack of knowledge on the part of the populace, this factor becomes a huge impediment to the uptake of EVs. A systematic review of the electronic database Scopus for the years 2003–2022 was carried out on ‘EV awareness and adoption of EV’ while considering the ‘Preferred Reporting Items for Systematic Reviews and Meta-analysis’ (PRISMA) standards. A three-step identification process resulted in the ultimate detection of 41 papers, which were then thoroughly examined. A conceptual framework that encompasses the three key awareness aspects that influence EV adoption is developed. To encourage greater uniformity among EV researchers, this study's conclusions serve as a foundation for operationalising upcoming research efforts within a predetermined framework. The authors must therefore be optimistic that lingering technological, legislative, cultural, behavioural and business-model barriers may be overcome over time through widespread dissemination of knowledge and awareness related to EVs, making it possible for everyone to switch to greener, more economical and more efficient transportation solutions.

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Fostering Sustainable Development in the Age of Technologies
Type: Book
ISBN: 978-1-83753-060-1

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Book part
Publication date: 14 December 2023

Blessing Makwambeni, Trust Matsilele and John G Bulani

The appropriation of artificial intelligence (AI) into everyday workplace practices is becoming pervasive. Some of the industries that have seen the improved appropriation of AI…

Abstract

The appropriation of artificial intelligence (AI) into everyday workplace practices is becoming pervasive. Some of the industries that have seen the improved appropriation of AI include the automotive industry, food chains and other retail businesses. The media industry in developed countries has also been appropriating AI into newsrooms ecologies. This development has left news media workers, especially in developing countries, questioning the viability of their jobs in the foreseeable future as machines take over and disrupt newsmaking and production processes. The unknowns that come with AI adoption have been met with both utopian and dystopian views in African newsrooms, especially in countries that understand less on how to deploy AI affordances. Premised on the technology acceptance model and the concept of technological appropriation and a qualitative methodology that used structured interviews with community media journalists from the Western Cape province of South Africa, this chapter examined journalists' perceptions of AI deployment in the community media space. The findings of the study show that community media journalists hold both utopian and dystopian views on the utility of AI in the community media space. While most journalists perceive AI as enhancing the efficiency and accuracy of the newsmaking process, there is a significant number of journalists who perceive AI as inimical to the legitimacy and credibility of the profession. Furthermore, AI is also seen as a threat to jobs within the journalism profession. These findings resonate with previous studies that have shown that journalists are divided on the perceived utility of AI in newsrooms.

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Digitisation, AI and Algorithms in African Journalism and Media Contexts
Type: Book
ISBN: 978-1-80455-135-6

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Book part
Publication date: 6 December 2023

Muhammad Faisal Sultan, Muhammad Nawaz Tunio, Aamir Firoz Shamsi and Imamuddin

In recent times, mobile banking has become the best alternative for transactions associated with payments like bills, fees, and peer-to-peer payments. Therefore, the pace of…

Abstract

In recent times, mobile banking has become the best alternative for transactions associated with payments like bills, fees, and peer-to-peer payments. Therefore, the pace of adoption is increasing day after other. However, the numbers of customers are not equal to the expectations as there are several challenges and threats hindering in the way of excellence and growth of mobile banking. Therefore, this chapter has been written purposively to address all the elements that are associated with the use of mobile banking with special emphasis on Pakistan and other developing sides of Asia. In fact, concern towards Asian sides is mandatory as the continent has the massive charm to attract users towards the use of mobile banking, but there is a need for proper policy and concern from stakeholders in order to give a push to the technology, which is fruitful for society, environment, as well as economy. The study includes an in-depth discussion on factors that need attention to make the study implicative and thorough for conducting further research in the field of Fin-Tech and mobile banking.

Book part
Publication date: 29 January 2024

Thaer Faisal Abdelrahim Qushtom and Sami Sobhi Saleem Waked

The current study aimed to explore the extent of accounting graduates’ abilities (AGAs) in Jordan to use modern information technology systems (MITSs) to make optimal financial…

Abstract

The current study aimed to explore the extent of accounting graduates’ abilities (AGAs) in Jordan to use modern information technology systems (MITSs) to make optimal financial decisions (OFDs). To carry out this study, the descriptive analytical approach was used to collect and analyze data. Accordingly, an electronic questionnaire was designed and distributed to 5,000 students in 30 universities in Jordan. However, only 1,067 questionnaires were valid for analysis, which constituted the sample of study. To test the research hypotheses, the descriptive analysis and multivariate regression test were used. The results indicated that the majority of accounting graduates (AGs) in Jordanian universities (JUs) do not realize the importance role of MITSs to make OFDs. In addition, the biggest challenge face AGs in JUs is the weakness of current accounting curricula in JUs in terms of not including materials related to MITSs and the role of these systems in performing accounting tasks. Finally, the study found that the current abilities of AGs in JUs moderate negatively and significantly the positive relationship between the use of MITSs and making OFDs. Accordingly, the study recommended that JUs work on developing accounting curricula through including modern courses related to the use of MITSs in performing accounting tasks.

Details

Digital Technology and Changing Roles in Managerial and Financial Accounting: Theoretical Knowledge and Practical Application
Type: Book
ISBN: 978-1-80455-973-4

Keywords

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