Search results

This study aims to explore the strengths, weaknesses, opportunities and threats (SWOT) of the Muslim-friendly homestay business in Malaysia to help identify and recommend practical strategies to capitalize on the strengths and potentials while overcoming the current shortcomings and threats.

The Muslim-friendly business owner and operators in Sabah, Malaysia, were the subject of a series of focus groups and expert opinion interviews. The data was transcribed, and then the variables were categorized into the four SWOT categories using content and thematic analysis. Meanwhile, threats, opportunities, weaknesses and strengths (TOWS) analysis is used to identify the best strategy alternatives.

The SWOT analysis identifies several strengths (e.g. diverse and unique Islamic culture and heritage [S1], iconic Islamic landmarks [S2], rich natural beauty [S3], well-established halal tourism industry [S4]); weaknesses (e.g. limited awareness [W1], limited infrastructure and facilities [W2], limited human resources and trained personnel [W3], lack of Islamic tourism products and experiences [W4]); opportunities (e.g. growing demand for Islamic tourism [O1], increasing disposable income [O2], potential for collaborations [O3], potential for partnerships [O4], potential for expanding Sabah’s halal tourism offerings [O5]); and threats (e.g. competition [T1], political instability [T2], economic downturns [T3] and environmental and social challenges [T4]).

This paper could serve as a guideline and supplementary information for stakeholders in the homestay industry to grasp their business environment better.

To the best of the authors’ knowledge, this is the first study of its type to blend SWOT and TOWS analysis with the sector of Muslim-friendly homestays. Hence, the findings might expand understanding of the Muslim-friendly homestays industry and aid businesses in penetrating this growing market.

Information and communication technologies (ICT)-presented technological developments, such as soil sensors, remote sensing, artificial intelligence (AI) and big data, have shown the potential to increase crop output and quality while consuming fewer resources and having a smaller environmental impact. The first step in ushering in a new era of technological advancement in the agricultural sector in the Kingdom of Bahrain is evaluating how prepared farmers and farm owners are to adopt these technologies. Therefore, the current study examines how ICT are prepared, accepted and adopted in agriculture in the Kingdom of Bahrain.

The study's goals were attained by using both quantitative and qualitative methodologies. A survey was created to learn more about the present state of ICT usage in agriculture, including its awareness, readiness, acceptance and adoption. To strengthen the conclusions and investigate the current situation related agricultural behavior, production and the use of information technology (IT) to support agriculture in the chosen farms, four exploratory field visits were made. Additionally, a strength-weakness-opportunities-threat (SWOT)-threat, opportunities, weakness, strength (TOWS) analysis was performed to evaluate the Kingdom of Bahrain's readiness and long-term plans for implementing ICT in agriculture. On the basis of secondary data, survey data and interview findings, SWOT-TOWS were created.

The findings revealed insufficient knowledge and awareness about ICT in agriculture. Despite the high level of digital infrastructure readiness in Bahrain, farmers are not ready to adopt sophisticated devices and complex applications such as crop sensing tools, the internet of things (IoT) and AI; however, there is a strong acceptance among farmers to implement new ideas and agriculture approaches.

The Arabian Gulf Countries, which are characterized by an arid environment, sporadic vegetation, weak soil and a lack of water supplies and arable land, have few studies that explore the crucial role of ICT in growing the agricultural sector. Considering the influence of ICT on the provision of more productive agriculture in a challenging and complicated environment, the study contributes to the body of knowledge by conducting an empirical investigation that addresses an urgent issue. The study is considered one of the few in the countries of the Arabian Gulf to address this subject.

The percentage of tourism revenues from the national income decreased during the period (2000: 2020) which necessitates diversification in tourism activity and tourism revenues through agricultural tourism as one of the types of tourism activities. On other hand, Al-Ahsa governorate is the largest governorate in Saudi Arabia, covering an area of about 2,500 square kilometers. Moreover, it includes an oasis that is the largest irrigated agricultural oases in the world. It is distinguished by its strategic geographical location, in addition to being one of the most famous palm oasis in the world. Although Al-Ahsa governorate has many ingredients for agricultural tourism; the number of farms approved in the Aryaf program reached about 101 farms at the level of Al-Ahsa with a rate that not exceed about 0.5% of farms in 2018 of the total farms. That means it still Agricultural tourism has not received sufficient attention from investors and farm owners.

The study targeted planning for agricultural tourism activities in Al-Ahsa Governorate using a long-term sustainable approach to achieve sustainable development and diversification of sources income in agriculture sector. The study depended on the sample size was determined from Al-Ahsa farms in light of the fact that the number of farm owners in Al-Ahsa. In addition the study relied on the use of descriptive and quantitative statistical analysis through the use of percentages, chi-square test and Likert's triple test.

The results of the study strategic plans of farms in Al-Ahsa points to the importance of enhancing agricultural tourism services in Al-Ahsa, including health, environmental, recreational and food services, which may have an impact on increasing the economic return of farms in a better way in order to gain competitive advantage by focusing on developing the farms themselves in line with the Aryaf program of the Ministry of Tourism in the Kingdom to ensure safe and sustainable growth of revenues Economic.

This study is concerned with Agricultural Tourism. The study is helpful in policy formation to target sustainable development and diversification of sources income in Saudi Arabia. The authors whose names are listed immediately below certify that they have NO affiliations with or involvement in any organization or entity with any financial interest (such as honoraria; educational grants; participation in speakers' bureaus; membership, employment, consultancies, stock ownership, or other equity interest; and expert testimony or patent-licensing arrangements), or non-financial interest (such as personal or professional relationships, affiliations, knowledge or beliefs) in the subject matter or materials discussed in this manuscript.

This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. It also provides Philippine farm tourism literature to address the limitations of references in the topic.

The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism. The study also uses a threats, opportunities, weaknesses and strengths analysis approach to develop competitive farm tourism strategies.

The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities. While having these potentials, crucial initiatives in physical characteristics, product development, education and training, management and entrepreneurship, marketing and customer relations and government support must be implemented. Farmers' lack of skills, training and capital investment potential to convert their farms into farm tourism sites serves as the major drawback. Thus, developing entrepreneurial and hospitality skills is crucial.

This work presents a historical narrative of initiatives and measures of the Philippine farm tourism sector. It also provides a holistic discussion and in-depth analysis of the current state, potentials, strategies and forward insights for farm tourism development.

The learning objectives have been prepared following Bloom’s taxonomy (Bloom et al., 1956). After completing the case study, the students will be able to identify and recall the prerequisites necessary for establishing a pathology laboratory. (knowledge); analyze the micro- and macroenvironmental factors considered by Mr Sabihul Haque in the development of the strategic plan for Healthcare Laboratories (HCL) (knowledge and application); explain the key components of the Porter’s value chain and their significance in the operation of HCL (comprehension and evaluation); use the TOWS analysis to map the internal strengths, weaknesses, opportunities and threats of HCL (application and synthesis); and analyze the challenges faced by protagonist in managing HCL and generate suggestions for addressing the challenges (analysis and synthesis).

HCL, an enterprise established in 2018 in Sahdeo Khap, Gaya, Bihar, India, aims to provide high-quality pathological diagnostic services in semi-urban and rural areas. This health-care initiative is pioneering, offering pathology services to make high-quality, low-cost diagnostic services accessible in rural India. In rural settings, numerous health-care hurdles make it challenging for individuals to access the care they need. Since its inception, HCL has expanded its reach to connect more areas, facilitating diagnostic services for people in remote regions. The establishment of laboratories in semi-urban areas aims to reduce patient travel time, costs and health risks by bringing services directly to their doorstep. Haque, the chief executive officer of the lab, grappled with multiple challenges, including selecting an appropriate location for the lab, recruiting and retaining skilled workforce, managing logistics supply, collaborating with local health-care providers, dispelling the stigma among the population that superior services are only available in cities and enhancing health literacy in rural communities. Following numerous meetings with Ms Ummati Naiyyer, head of operations, they worked collaboratively to address these challenges, developing a blueprint and future plan to operate services in rural areas. This case study provides insights into the obstacles faced by HCL striving for success in rural areas. It elucidates the beneficial application of the Porter’s value chain, along with an analysis of macro- and microenvironmental factors. Unique challenges such as societal stigma and mistrust are specifically emphasized. Students engaging with this case study will enhance their problem-solving skills through brainstorming and providing recommendations, contributing to potential solutions for HCL’s difficulties.

The teaching notes for the HCL case is designed to enhance the learning experience of undergraduate and graduate students within the context of the course. This case study serves as a valuable teaching tool, allowing students to apply theoretical knowledge to real-world scenarios in the health-care industry. The notes provide a framework for instructors to facilitate discussions, encourage critical thinking and promote a deeper understanding of key concepts related to establishing diagnostic laboratories in rural areas.

Teaching notes are available for educators only.

CSS3: Entrepreneurship.

The current study examines the effects of race, agency and environment on traffic stops in rural and non-rural spaces.

Using traffic stop data collected in a Midwest US County from January 1, 2020 to December 31, 2021, the current study uses logistic regression to examine racial disparities in traffic stops.

The results indicate that police decision-making in traffic stops may be influenced by other factors besides a driver’s race or ethnicity. In other words, the police officer’s decision making in a traffic stop varies between small and large agencies as well as rural and non-rural places.

This study provides one of the few examinations of racial disparities in traffic stops in rural places.

Quite often than not, a new industry can be created, thanks to the countless entrepreneurs and innovative activities across the globe. Smart city (SC) is one such industry and a living lab using the key roles of the digital platform that enable a seamless flow of information and knowledge for innovation within the SC. The purpose of this paper is to illustrate how SC can be a new regional industry engine through an “open collective innovation system” as its new concept. In particular, SC provides efficient transaction costs and knowledge flows. Eventually, SC can be an innovation hub for entrepreneurship through openness.

To frame the research goals, the authors used qualitative research methodologies based on grounded theory. In particular, the author used inductive reasoning to generate arguments and conclusions about the future of an SC as a new growth engine in the era of the fourth industrial revolution. Numerous documents and prior literature were used for the preliminary conceptualization of an SC. Interview data were then coded for reasoning in an open collective innovation system based on “openness”.

SC maximizes efficiency in practicing innovation. In the perspective of innovation costs, SC can minimize transaction costs, specifically the information processing costs, through data openness. In this context, transaction costs can be considered an economic equivalent of friction in a physical system. So, as the friction is low, some movements of an object on the surface are likely to be easy. SC is optimized for innovation activities through an “open collective innovation system”. In terms of innovation networks, an SC results in an innovation efficiency derived from both the network and the spatial agglomerations in physical and cyberspace. The efficiency-based SC itself overlaps knowledge creation, dissemination and absorption, providing an open innovation (OI) ecosystem.

This paper remarkably extends that SC can be an “open collective innovation system model” and a new conceptualization. Eventually, SC will play a crucial role in developing regional industries as a new growth engine. To operate as a new growth engine fully-fledged, the SC is needed to accumulate innovative assets such as the critical mass of residents, numerous firms, etc. However, this study has some limitations. First, difficulties in any analytic approach to SC resulted from their many interdependent facets, such as social, economic, infrastructural and spatial complex systems, which exist in similar but changing forms over a huge range of scales. Also, this research is at a quite an early stage. Thus, its theoretical stability is weak. So, this paper used the qualitative methodology with a grounded theory. Another limitation is in the research methodology. The limitation of using grounded theory adapted by this work is that the results of this study may not be generalizable beyond the context of this study. This non-generalizability occurs because ours is an inductive approach to research, meaning that the findings are based on data collected and analyzed. As such, the results of this study may not be applicable to other contexts or situations. In addition, the analysis of data in the grounded theory is based on researcher’s subjective interpretations. This means that the researcher’s own biases, preferences and assumptions may influence the results of the study. The quality of the data collected is another potential limitation. If the data is incomplete or of poor quality, it can cause researcher’s own subjective interpretations.

Findings of this study have some practical implications for enterprises, practitioners and governors. First, firms should use value networks instead of value chains. Notably, the firms that pursue new products or services or startups that try to find a new venture business should take full advantage of SC. This taking advantage is possible because SC not only adapts state-of-the-art information technology (e.g. sensor devices, open data analytics, IoT and fiber optic networks) but also facilitates knowledge flow (e.g. between universities, research centers, knowledge-based partner firms and public agencies). More importantly, with globalized market competition in recent years, sustainability for firms is a challenging issue. In this respect, managers can take the benefits of SC into consideration for strategic decisions for sustainability. Specifically, industrial practitioners who engage in innovation activities have capabilities of network-related technologies (e.g. data analysis, AI, IoT and sensor networks). By using these technologies in an SC, enterprises can keep existing customers as well as attract potential customers. Lastly, the findings of this study contribute to policy implementation in many aspects. At first, for SC to become a growth engine at regional or natural levels, strong policy implementation is crucial because SC is widely regarded as a means of entrepreneurship and an innovation plaza (Kraus et al., 2015). To facilitate entrepreneurship, maker spaces used for making the prototypes to support entrepreneurial process were setup within universities. The reason for establishing maker spaces in universities is to expand networking between entrepreneurs and experts and lead to innovation through a value network. One of the policy instruments that can be adapted is the “Data Basic Income Scheme” suggested by this research to boost the usage of data, providing content and information for doing business. Also, a governor in SC as an intermediator for the process of the knowledge flow should initiate soft configuration for SC.

This work makes two theoretical contributions to OI aspects: (1) it explores dynamic model archetypes; and (2) it articulates and highlights how SC with digital technology (i.e. in the AI, IoT and big data context) can be used to create collective knowledge flow efficiently. First, the findings of this study shed light on the OI dynamic model. It reveals important archetypes of new sub-clustering creation, namely, a system that underpins the holistic process of innovation by categorization in amongst the participating value network (Aguilar-Gallegos et al., 2015). In innovation studies, scholars have particularly paid attention to a cluster’s evolution model. In the process of innovation, the “open innovation dynamic model” suggested by this study illustrates sub-clustering that happens in value networks by taking the benefits of SC. Eventually, the evolution or development of sub-clusters can bring in a new system, namely, an OI system. Second, the findings of this study contribute to the understanding of the role of digital technologies in promoting knowledge flow. The usage and deployment of digital technologies in SC may enormously and positively influence innovative activities for participants. Furthermore, the rising of digital economy, in the so-called platform business, may occur depending on advanced technologies and OI. In doing so, the findings can further tow innovation research through juxtaposition between SC and innovation research (Mehra et al., 2021).

This paper shows that the function of an SC not only improves the quality of life but also acts as an engine of new industry through an open collective innovation setting using dynamic and ecological models.

The complexity of atmospheric corrosion, further compounded by the effects of climate change, makes existing models inappropriate for corrosion prediction. The commonly used kinetic model and dose-response functions are restricted in their capacity to represent the non-linear behaviour of corrosion phenomena. The application of artificial intelligence (AI)-driven machine learning algorithms to corrosion data can better represent the corrosion mechanism by considering the dynamic behaviour due to changing climatic conditions. Effective use of materials, coating systems and maintenance strategies can then be made with such a corrosivity model. Accurate corrosion prediction will help to improve climate change resilience of the social, economic and energy infrastructure in line with the UN Sustainable Development Goals (SDGs) 7 (Affordable and Clean Energy), 9 (Industry, Innovation and Infrastructure) and 13 (Climate Action). This chapter discusses atmospheric corrosion prediction in relation to the SDGs and the influence of AI in overcoming the challenges.

The learning outcome of this case study is to help students identify issues of the electric two-wheeler industry in India, revisiting conventional business models and transitioning toward sustainable business models. Eventually, this case study will enhance students’ analytical, qualitative analysis, multidisciplinary approach and strategic decision-making skills.

This case study can be used to discuss Michael Porter’s five forces model, TOWS matrix and Michael Porter’s generic strategies for competitive advantage.

Bounce was established in 2014 by Vivekananda Halkere, Anil G. and Varun Agni. The startup was an on-demand service provider of scooters. It also claimed to be the world’s fastest-growing scooter rental startup. As of March 2020, Bounce operated in 12 Indian cities, namely, Bengaluru, Jaipur, Hassan, Kolar, Mysore, Bhuj, Udaipur, Belgavi, Hyderabad, Ahmadabad, Hampi and Delhi. Bounce’s revenue grew to INR 1,000m in the fiscal year (FY) 2020 compared to INR 160m in FY 2019. Halkere was happy and proud of what his friends and he had achieved in the past two years. However, he was concerned about competition. What plan of action was needed to help thwart competition. What would be the best strategy to achieve growth and monetize operations? and How would Bounce address these major challenges to capture market share?

This case study can be taught in advanced undergraduate, MBA or executive-level programs dealing with strategic management. This case study helps students in dealing with issues pertaining to a given market sector where a firm is operating and the strategies to thwart competition.

Teaching notes are available for educators only.

CSS11: Strategy.

The case was developed from two 2-h interviews with the Chief Operating Officer of A-Basin, Alan Henceroth; there is no CEO of A-Basin. The second interview was recorded on a Zoom call to provide accuracy of quotations and information. A variety of secondary sources were used in terms of better understanding the current state of the ski industry, as well as its history.

Arapahoe Basin (A-Basin) is a historic, moderately sized, ski area with proximity to metropolitan Denver, Colorado. For over 20 years A-Basin partnered with Vail, allowing skiers to use the Vail Epic Pass, for which A-Basin received some revenue from Vail for each skier visit. The Epic Pass allowed pass holders unlimited days of skiing at A-Basin. More and more skiers were buying the Epic Pass, thus increasing the customer traffic to A-Basin. However, the skier experience was compromised due inadequate parking, long lift lines and crowded restaurants. The renewal of the contract with Vail was coming due, and A-Basin had to consider whether to renew the contract with Vail. The case is framed primarily as a strategic marketing case. The authors use Porter’s five forces model to assess the external environment of A-Basin, and the authors use the resource-based view and the VRIO tool to assess A-Basin’s internal strengths. Both frameworks provide useful analysis in terms of deciding whether to continue A-Basin’s arrangement with Vail or end the contract and pursue a different strategy. In 2019, after consultation with the Canadian parent company Dream, A-Basin made the decision to disassociate itself from the Epic Pass and Vail to restore a quality ski experience for A-Basin’s customers. No other partner had ever left its relationship with Vail. An epilogue details some of A-Basin’s actions, as well as the outcomes for the ski area. Generally A-Basin’s decision produced positive results and solidified its competitive position among competitors. Other ski areas have since adopted a similar strategy as A-Basin. A-Basin’s success is reflected in a pending offer from Alterra, Inc., to purchase the ski area.

The A-Basin case can be used in both undergraduate and graduate strategic (or marketing) management courses. It is probably best considered during the middle of an academic term, as the case requires students to apply many of the theoretical concepts of strategy. One of the best books to enable students to use Porter’s five forces is Understanding Michael Porter by Joan Magretta (Boston: Harvard Business Review Press, 2012). Magretta was a colleague of Porter for many years and was an Editor of the Harvard Business Review. For a discussion of the VRIN/VRIO concept, see Chapter 4 of Essentials of Strategic Management by Gamble, Peteraf and Thompson (New York: McGraw-Hill Education, 2019).