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Highlights the fact that whereas, until recently, defendants in professional malpractice lawsuits were typically accountants, attorneys and physicians, potential liability for malpractice is now faced by marketing research professionals, as a result of their increasing involvement in their clients′ decisionmaking processes. Argues that the researcher′s strongest defense would be adherence to formally recognized research standards adopted by the marketing profession. Addresses the question: what is professional malpractice? Describes how it may occur in marketing research, what the new duties of the marketing research professional should be, and how professional standards could help researchers to defend malpractice claims.

Until recently, most US companies engaged in international sales were large multinational enterprises (MNEs). Today, however, an increasing number of smaller US businesses are entering foreign markets. US sales in Canada are predicted to rise significantly in the future, especially with the full implementation of NAFTA. Many of these small companies have little or no experience in advertising their goods or services in a foreign market. Failure to recognize certain elements of foreign advertising can result in adverse financial and/or legal consequences. Identifies two specific topics a business should address before placing an advertisement in the Canadian market: an overview of Canada′s comprehensive advertising laws; and Canadian social/cultural constraints as reflected in advertisements.

The association between income distribution and measures of health has been well established such that societies with smaller income differences between rich and poor people have increased longevity (Wilkinson, 1996). While more egalitarian societies tend to have better health, in most developed societies people lower down the social scale have death rates two to four times higher than those nearer the top. Inequities in income distribution and the consequent disparities in health status are particularly problematic for many women, including single mothers, older women, and women of colour. The feminization of poverty is the rapidly increasing proportion of women in the adult poverty population (Doyal, 1995; Fraser, 1987).

The purpose of this paper is to illustrate the implementation of the flipped classroom method in teaching the course and to investigate the student’s perceived helpfulness, learning outcomes and satisfaction in respect of the pre-class learning videos.

Pre-class learning videos were integrated into a course to encourage students to acquire knowledge before lectures and workshops. Having completed the flipped classroom, a delivery questionnaire containing all items was distributed to all of the participants. The data collected were analysed statistically, using a structured equation modelling technique.

Findings indicate that the perceived quality of experience of using videos before lectures and workshops has a positive influence on the perceived helpfulness of the pre-class learning videos. Furthermore, the perceived helpfulness of the pre-class learning videos has a positive effect of the acquisition perceived learning outcomes. The perceived helpfulness of the pre-class learning videos also has a positive impact on the student satisfaction with the course. Finally, there is a positive and causal relationship between the perceived learning outcomes and student’s satisfaction with the course.

Analysis reveals that the learning process and student satisfaction are improved by using pre-class learning videos.

In Australia, there are agencies funded by the government to provide support to Indigenous peoples wishing to start a business and to provide ongoing support for their businesses. In this chapter, we highlight the government-funded agencies mentioned by Indigenous small business owners and provide insights into their experiences. Informing this chapter are 36 interviews with 30 Indigenous small business owners and 6 Indigenous business stakeholders from urban, rural, and remote areas of Australia. We explore the practice of support from an axio-onto-epistemological perspective. We use the theory of practice architectures lens to analyse the data, identifying how the practice of support is enabling and constraining Indigenous small business owners. Next, we share how these government-funded agencies are understood to be used according to Indigenous stakeholders. Last, we recommend improvements that may further support and sustain Indigenous small businesses.