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Creativity and innovation are important for fulfilling organizational goals. In understanding ways to enhance creativity research has moved on from understanding individual creativity, to an organizational analysis of successful firms that encourage creativity. However, an additional source of creativity stems from direct and indirect leadership and the decisions leaders make to enhance creativity throughout the organization. This chapter examines creativity in film and television as influenced by leadership activities at the organization, team, and individual level and describes lessons learned.

Although models have been published in the literature covering various aspects of the job performance domain (e.g., technical performance, contextual performance), researchers have recently recognized a void in these models and have called for their expansion to include adaptive performance components (Campbell, 1999; Hesketh & Neal, 1999; London & Mone, 1999; Murphy & Jackson, 1999). Toward this end, Pulakos, Arad, Donovan, and Plamondon (2000) developed a taxonomy of adaptive job performance similar to the model of job performance developed by Campbell, McCloy, Oppler, and Sager (1993). This model contained eight dimensions of adaptive job performance. Pulakos et al. began their research with a review of various literatures on adaptability and identified six different aspects of adaptive performance. These are shown in Table 1, along with the research references from which they were derived. The diversity of substantive areas that are represented in the research articles cited in Table 1 is a testament to the perceived importance of adaptability across a number of behavioral disciplines. Although the idea that adaptive performance is multi-dimensional was reasonable based on the wide range of behaviors “adaptability” has encompassed in the literature (for example, adapting to organizational change, different cultures, different people, new technology), no published research prior to Pulakos et al. had systematically defined or empirically examined specific dimensions of adaptive job performance. Pulakos et al. conducted two studies to refine the six-dimension model of individual adaptive job performance derived from the literature. In Study 1, over 1,000 critical incidents from 21 different jobs were content analyzed, yielding an eight-dimension taxonomy of adaptive performance. That is, the critical incident analysis produced two additional adaptive performance dimensions that are shown at the bottom of Table 1.

A growing number of consumers expect brands to take a stand on social issues. When Gillette launched its video with a social message in 2019, the popular press described it as divisive and controversial. This study aims to examine themes behind the polarized consumer response, aiding brands in the development of social narrative videos.

The authors use an existential-phenomenological approach to investigate the meaning behind consumers’ reactions to the Gillette video. Empirical data collection consisted of 24 semi-structured, in-depth interviews. Data were analyzed using the hermeneutic method.

By viewing the Gillette video through the lens of a story, this research uncovers how marketing stories can lead to different interpretations. Specifically, the roots of polarization lie in perceived realism activation and character activation. Additionally, product placement may activate persuasive intent, interrupting immersion into the story.

Brand managers should consider the potential for alternative interpretations when using storytelling. By measuring a viewer’s narrative transportation, it is possible to identify different interpretations. From a tactical standpoint, brand managers should be cautious about using celebrity endorsers and prominent product placement in social narrative videos. These cues activate persuasive intent, leading to alternative interpretations.

While marketing research has tended to focus on storytelling’s positive outcomes, this research considers how stories can result in polarizing outcomes for brands. The concept of social narrative videos is introduced and a framework is presented that outlines facilitators and inhibitors for this type of brand communication.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.