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The purpose of this paper is to accomplish a bibliometric analysis, investigate the underlying knowledge structure, founding and development, and evolution of the Journal of Knowledge Management (JKM) through its articles published between 1997 and 2020.

A total of 1,346 research papers from JKM were selected and VantagePoint^® software was used to generate bubble maps, auto-correlation maps, and matrix maps through techniques such as principal component analysis (PCA) and natural language processing (NLP). The analysis gives insights about the foundation of knowledge structure, its evolution and the development of JKM.

The systematic mapping of research illustrates topics emerging as new offshoots, global favourites, saturated and plateaued and reached academic maturity. The USA, the UK, Australia, Spain, Italy, China, Canada, Germany, and France have contributed the most to JKM. This paper provides a robust roadmap for future research investigation of JKM.

The authors humbly admit the possibility of overlooking some research papers while evaluating and filtering the database of JKM. The research outcome summarizes 23 years, subject to information retrieval from archival files.

This research is a detailed bibliometric analysis explaining paradigm shifts in the body of knowledge of JKM. The bibliometric outcomes can act as beacons for future researchers and academicians to revisit the current trends that shape the domain of knowledge management, particularly for the JKM audience with a focus on contemporary topics of research interest.

This is a unique endeavour to accomplish a systematic bibliometric analysis of the JKM for two decades, offering insights about its structural body of knowledge through an overview of the chronology of scholarly development in the field of knowledge management.

Amidst the plethora of mass communication methods that technology bestowed business with, print advertisements still remain an effective and widely utilized advertising tool, and retain a diachronically venerable position in international marketing practice. Bar and transcending mere academic fascination or curiosity, this research provides insights into the past, an understanding of the present and an outlook into the future. In this vein, through a methodical and comprehensive critical review of extant literature on print advertisements since 1965, this research aims to identify gaps in extant knowledge, to map its trends and divergences, to trace its paradigm shifts and to ultimately develop agendas for truly significant future research.

This spatial-temporal study reviews 256 methodically selected articles, using VantagePoint software, and adopts a novel methodology through natural language processing (NLP), text mining, auto-correlation maps, and bubble maps to conduct and present a robust analysis and explicit findings.

Using also the VOSviewer for density and network visualization, the results identify the predominant literature themes and, conversely, the relatively under-researched areas, and provide a more insightful collective interpretation of extant works, while laying the foundation for future research of greater value and significance to academia and industry.

This study transcends the partial and/or limited analyses and perspectives of extant literature to present scholars with the first comprehensive and long term meta-analysis or systematic study of print advertising, with explicit findings of both scholarly and executive worth.