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The study aims to facilitate the medical tourists visiting emerging countries for various kinds of ailments by ranking the possible destinations to avail medical treatments.

A Fuzzy Analytical Hierarchical Process (FAHP) with a mixed-method approach is applied to analyze data collected from patients and substantiate it with medical tour operators in India to gain managerial insights on the choice-making patterns of the patients.

India is a preferred emerging market location due to the low cost and high medical staff quality. India offers value for money, whereas Singapore and Thailand are preferred destinations for quality and technology.

The study will facilitate the emerging markets' governments, hospitals and medical tourists to understand the importance of various determinants responsible for availing medical treatment outside their country.

The study recommends that cost and quality care are the patients' prime focus; government policies must provide clear guidelines on what the hospitals and country environment can offer and accordingly align the marketing strategies.

This study is the first attempt to rank various factors affecting medical tourism using the FAHP approach.

This study aims to analyse the behaviour of plane waves within a nonlocal transversely isotropic visco-thermoelastic medium having variable thermal conductivity.

The concept of enunciation is used in the generalized theory of thermoelasticity in accordance with the Green–Lindsay and Eringen’s nonlocal elasticity models. The linear viscoelasticity model developed by Kelvin–Voigt is used to characterize the viscoelastic properties of transversely isotropic materials.

It has been noticed that three plane waves, which are coupled together, travel through the medium at three different speeds. The derivation of reflection coefficients and energy ratios for reflected waves is carried out by incorporating suitable boundary conditions. Numerical computations are performed for the amplitude ratios, phase speeds and energy partition and displayed in graphical form.

The outcomes of the numerical simulation demonstrate that the amplitude ratios are significantly influenced by variable thermal conductivity, nonlocal parameters and viscosity. It is further observed from the plots that the phase speeds in a transversely isotropic medium depend on the angle of incidence. In addition, it has been established that the energy is preserved during the reflection phenomenon.