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In the context of assisting in the sustainable development of Caribbean regional information networks, assesses the potential of existing networks to develop commercial services. First evaluates selected networks against a model business strategy. Then identifies areas suitable for commercialization, and describes constraints to commercialization which are directly linked to existing policies at institutional and government levels. Suggests policy adjustments which will allow for the more efficient and effective development of commercial information services.

Presents a methodology for marketing an information service effectively. Focuses on the market intelligence system being developed by the Organization of Eastern Caribbean States’ agricultural diversification co‐ordinating unit (OECS‐ADCU). The methodology developed is based on a strategic approach to marketing which involves: analysis of the system’s environment; segmentation and needs assessment of its client groups; an information audit of the existing system; analysis of market and product opportunities; and the development of recommendations for a tactical marketing programme and its evaluation so that the system continues to reflect the priorities of its clients. The marketing strategy developed emphasizes client input and may be adopted by libraries, information centres and systems wishing to develop and market their services.