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Breastfeeding bras are functional garments having specialised features to facilitate easy breastfeeding. The purpose of this paper is to design and develop breastfeeding bra prototypes with a focus on the needs of the user.

The method uses gathering breastfeeding user requirements through consumer surveys. The subsequent data analysis and a literature review provided the basis for feature selection for the breastfeeding bra designs. The bras were constructed using ultrasonic welding and bonding techniques. The mechanical properties of the fabric were measured. Lastly, the designed bras underwent a wear trial to evaluate their effectiveness.

The bra prototypes use non-restrictive designs and aesthetically appealing construction methods with smooth panel joints. The results of the wear trial demonstrated the successful incorporation of user requirements in the final product.

The insights from user-need mapping through consumer surveys and a literature review provided the basis for the new design of breastfeeding bras using stitchless technology. The developed bras have unique features that have not been explored earlier in this product category.

Many pregnant and post-natal women do not meet physical activity (PA) guidelines. One barrier to PA for these women is finding suitable sports bras because of the numerous changes the breasts undergo. This study aims to assess current maternity/nursing sports bras in terms of purchasing activity, likes and limitations of products and determine the essential characteristics and features required for future product developments.

A mixed-methods deductive sequential approach was taken using an online questionnaire and in-person focus group interviews. A total of 308 participants who were pregnant, had given birth within the last 12 months or were nursing at the time of data collection completed the questionnaire, and 13 participants also took part in focus group interviews.

Only 15% of maternity/nursing sports bra purchasers found exactly what they wanted with most problems relating to support, design and fit. Support and comfort were the most important characteristics with 94% and 98% of participants rating them as very important or absolutely essential. Easy nursing access, adjustability, product longevity and value and availability, in terms of where products can be purchased and sizing range, must also be considered for future products to meet user groups’ needs and reduce barriers to PA.

This study investigates the requirements and preferences of maternity/nursing sports bras for both pregnant and post-natal women, including an assessment of a range of commercially available products. These findings provide important implications for future product developments.

The purpose of this study was to address a gap in the current literature by examining the integration of 3D digital prototyping technology in the co-creation process of new sustainable and multi-functional healthcare PPE clothing design in collaboration with real users.

Within the user-centered design framework, 35 participants from major hospitals, along with fashion college students in New York City, actively engaged in the co-creation innovation process for this research. Data collection and analysis were conducted through interview-based qualitative analysis, using the content analysis method.

The results highlight the effectiveness of integrating 3D digital prototyping technologies in the co-creation innovation process in achieving all research objectives, including fulfilling users’ health care PPE clothing needs.

This case study presents an example of co-creation innovation in collaboration with actual industry users, exploring the effectiveness of 3D digital prototyping for the co-creation process. The findings of this study can be used to formulate future research studies.

Currently, the National Aeronautics and Space Administration (NASA) and several outer space industry multibillionaire entrepreneurs – e.g., Elon Musk (SpaceX), Jeff Bezos (Blue Origin), and Richard Branson (Virgin Galactic), to name a few – are actively engaged in outer space research that reports innovative advances, such as outer space mining, outer space tourism, outer space medicine labs, outer space terraforming of Mars and moon, and altering celestial bodies and terrestrial humans to enhance extraterrestrial survivability. All these advances induce serious ethical concerns of human identity and dignity and destiny, human rights and privileges over earth and her resources, and cosmic sustainability. Further, the current understanding of sustainability development is highly anthropocentric (i.e., the earth and cosmos are meant solely for man's use) and limited in scope as a terrestrial, temporal, economic, and pro-human project. Critical thinking invites sustainability development to include trans-terrestrial, trans-temporal, trans-economic, and transhuman developments. While outer space research certainly offers great hopes of newer living spaces and resources for mankind already strapped by depleted terrestrial habitable spaces, we believe that this capital-intensive “elitist” unregulated outer space research industry may benefit a chosen few at the expense of polarizing mankind in terms of one's undeserved financial capacities to afford extraterrestrial spaces and privileges while endangering Nature by deploying massive terrestrial energy resources for outer space rocket launches causing trailing cosmic debris and planetary pollution. We frame this complex problem into terrestrial humanist issues versus extraterrestrial transhumanist issues, each domain triggered by pro-planetary versus pro-cosmic breakthrough technologies, thus creating a fourfold framework that enables us to explore a distributed ethical strategic understanding and ethical resolution of outer space ethical concerns.

The ballet industry has long been criticized for using excessively thin and exclusively Anglo-looking ballerinas. The statement that they fit the “look” or comments such as this in the 2015 New York Daily Post: “A lot of people feel ballerinas should all be the same color” (Keivom, 2015) have been used to exclude Black and Brown ballerinas. This chapter describes the relationship between race, gender, and beauty within the ballet industry. It describes the challenges that Black women experience and the anti-Blackness that takes place within ballet due to Eurocentric beauty standards. Through a focus on the emphasis on hair texture, flesh-tone tights, and pointe shoes, and on the racist history of America and ballet, this chapter demonstrates how ballet continues to discriminate against and marginalize Black women.

Preventive ergonomics is essential to protecting the health and safety of workers as is recognizing human variability. The purpose of this paper is to describe a Unity-based application designed for three-dimensional postural analysis and visualizations using motion capture data. Integration with virtual reality (VR) technologies allows the user to be immersed in the simulated working environment without the need for a physical prototype. The proposed application aims to facilitate the application of ergonomic principles in workplace design and assessment for a proactive, participatory and inclusive approach to worker well-being.

The authors developed an application that leverages motion capturing techniques and VR technologies and aims to support the analysts in the ergonomic assessment of physical prototypes as well as future workplaces. An innovative postural prediction module helps the analyst understanding what postures different users are likely to assume in the interaction with the workplace from a single data record.

The functionalities of the proposed application are illustrated on some case studies, presenting how different information is made available and can support workplace analysts and designers in an industrial context.

This paper provides insights into the experience and research carried out by an automotive company in the application of wearable sensors and VR to support a proactive and participatory approach to workplace ergonomics.

Struck-by accidents (i.e. being hit by a falling object) are a leading cause of traumatic brain injuries in the construction industry. Despite the critical role of hard hats in minimizing such injuries, their overall design has not appreciably changed in decades. Therefore, this study aims to explore the potential benefits of modifying commercially available hard hat designs by incorporating a compliant cantilever and a sacrificial, energy-absorbing structure to enhance their protective capabilities against impacts.

This study involved conducting experimental impact tests to obtain the head acceleration attenuation using hard hats with a variety of compliant cantilever lattice insert designs. These lattice inserts were additively manufactured using three polymeric materials, including polylactide (PLA), acrylonitrile butadiene styrene, high-impact polystyrene and three porosity levels. A Hybrid III head/neck assembly was fitted with each hard hat design, and experimental drop tests were conducted using a 1.8-kg steel impactor dropped from 1.83 m. The maximum acceleration and head injury criterion (HIC) values were obtained for each test.

Analysis of variance revealed that HIC was significantly reduced for all lattices with 56% porosity (p < 0.023) compared to the control (unmodified) hard hat. The most effective insert was found to be a PLA insert with 56% porosity, which reduced the HIC value by 38% compared to the control (unmodified) hard hat, with a statistically significant p-value of 0.018.

The data present in this study reveals that simple and inexpensive modifications can be made to existing hard hat designs to reduce injury risk from overhead impacts.

This paper aims to propose a framework for marketing to the sandwich generation (SG) shopper, an influential and growing demographic in the marketplace.

This paper draws from research in business, sociology, health care and industry sources that have studied the SG. It proposes a marketing framework to create value for SG shoppers and their families, in multiple ways.

SG members seek to meet at least four major kinds of needs across their intergenerational families: financial management, social support, health care and wellness. Businesses can help them more efficiently bridge those needs by including certain enablers in their offerings: human resource benefits to manage health and associated costs, resource allocation tools to manage financial and social support needs across different lifespans, time management tools to integrate social support needs with wellness outcomes and technology/services that help meet health and wellness needs across the family.

Managers can attract SG members and their families to their offerings by keeping in mind three rules of thumb: help them recover their most scarce resource: time; capitalize on age-friendly adjustments in the marketplace; and innovate with universal design in mind.

To the author’s knowledge, this is the first application of existing knowledge on the SG to a marketing framework that addresses key SG customer concerns.

Nanotechnology (NT) advancements in personal protective textiles (PPT) or personal protective equipment (PPE) have alleviated spread and transmission of this highly contagious viral disease, and enabled enhancement of PPE, thereby fortifying antiviral behavior.

Review of a series of state of the art research papers on the subject matter.

This paper expounds on novel nanotechnological advancements in polymeric textile composites, emerging applications and fight against COVID-19 pandemic.

As a panacea to “public droplet prevention,” textiles have proven to be potentially effective as environmental droplet barriers (EDBs).

PPT in form of healthcare materials including surgical face masks (SFMs), gloves, goggles, respirators, gowns, uniforms, scrub-suits and other apparels play critical role in hindering the spreading of COVID-19 and other “oral-respiratory droplet contamination” both within and outside hospitals.

When used as double-layers, textiles display effectiveness as SFMs or surgical-fabrics, which reduces droplet transmission to <10 cm, within circumference of ∼0.3%.

NT advancements in textiles through nanoparticles, and sensor integration within textile materials have enhanced versatile sensory capabilities, robotics, flame retardancy, self-cleaning, electrical conductivity, flexibility and comfort, thereby availing it for health, medical, sporting, advanced engineering, pharmaceuticals, aerospace, military, automobile, food and agricultural applications, and more. Therefore, this paper expounds on recently emerging trends in nanotechnological influence in textiles for engineering and fight against COVID-19 pandemic.

At the end of this case study discussion, students should be able to critically analyse the strategic options for a global small and medium-sized enterprise seeking competitive advantage in a highly specialised industry, determine the strategic management and operational approaches to introducing a new product line using the case study options as an example, determine the best investment approach for a global operational strategy considering the financial analysis of associated costs and the best form of financial capital/investment in terms of risks and control references and carry out a financial analysis and make evidence-based decisions with respect to addressing how strategic recommendations will affect the future of a firm’s competitive advantage.

In 2021, Mike Blyth and his business partners, James Pitman and Andrew Pitman, were facing new challenges the business had never faced before. Despite the global upheaval and economic devastation caused by the COVID-19 pandemic, 2020 had been a productive year for the South African small-aircraft manufacturer. Globally, sales of Sling Aircraft’s aeroplanes had been good and the company had just finished a development prototype of a high-wing four-seater. Blyth, Andrew and James felt certain that there was space in the market for a five-seater aeroplane and they were meeting to discuss how to set up the business for further success. The strategic choices required to take the company in the new direction seemed clear and obvious, but it became apparent that they faced a dilemma regarding how to set up or restructure the company for success by exploiting the new opportunity without putting all of the hard work of the past 15 years in jeopardy.

This teaching activity is aimed at Master of Business Administration (MBA) and Master of Management.

Teaching notes are available for educators only.

CSS 11: Strategy.