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1 – 10 of 464
Article
Publication date: 26 April 2013

Stanley J. Shapiro

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a…

Abstract

Purpose

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a century.

Design/methodology/approach

The author begins by discussing his Wharton School experience (1957‐1964) and then traces how his activities and experiences at that time laid the groundwork for a number of career long themes (academic administration, pedagogy, and quasi‐governmental consulting) and academic interests (macromarketing, marketing history).

Findings

The author's Wharton School experiences and, more specifically, his contacts with Wroe Alderson and David D. Monieson did indeed shape his subsequent career.

Originality/value

This paper calls attention to certain events and research efforts that might otherwise be forgotten. It also serves as an example of one approach others might follow in preparing their own career retrospectives.

Details

Journal of Historical Research in Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 23 October 2007

Stanley J. Shapiro and Göran Svensson

365

Abstract

Details

European Business Review, vol. 19 no. 6
Type: Research Article
ISSN: 0955-534X

Article
Publication date: 26 June 2009

Stanley J. Shapiro and Clifford J. Shultz

The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what…

1513

Abstract

Purpose

The purpose of this paper is to familiarize readers with the nature and scope of the current global economic crisis, its implications for economic development, and what macromarketing can contribute both to better understanding and solutions.

Design/methodology/approach

The paper is a controversies‐based examination, including a selective, multi‐disciplinary literature review and personal observation with a focus on the past, the present and the likely future of economic development.

Findings

The paper reports on global trends in economic development, shares prognoses, and suggests the importance of macromarketing perspectives and practices to advance individual and societal well being.

Originality/value

This paper provides a fresh, multi‐disciplinary perspective on controversies vis‐à‐vis economic development, while reflecting on past perspectives and new directions for individual and societal well being. The prospects for economic development in light of the global economic crisis and macromarketing orientations are discussed in considerable detail. Some personal views on the likely future of development are also offered.

Details

European Business Review, vol. 21 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 9 August 2011

Stanley J. Shapiro and Robert D. Tamilia

The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the…

Abstract

Purpose

The purpose of this paper is to provide a briefly annotated bibliography of some 200 items that together constitute a “select list” of the available academic literature on the history of Canadian marketing from the seventeenth century to the beginning of Second World War.

Design/methodology/approach

After all the available academic literature on Canadian marketing the authors could uncover was examined, the most relevant, interesting, and accessible material was identified and annotated. In addition, all of the literature considered in any way pertinent was added to a more complete bibliography available on the CHARM web site.

Findings

Though existing Canadian business and economic history texts and courses tend to pay far more attention to other topics, there is a rich and varied literature on the history of Canadian marketing.

Research limitations/implications

No selections are included from either archival sources or the popular press nor are unpublished theses or dissertations cited.

Originality/value

This appears to be the first annotated bibliography on the history of Canadian marketing ever to have been compiled and published.

Details

Journal of Historical Research in Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 13 May 2014

Brian Jones and Stanley J. Shapiro

117

Abstract

Details

Journal of Historical Research in Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 20 March 2009

Stanley J. Shapiro

132

Abstract

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 27 April 2012

Stanley J. Shapiro

463

Abstract

Details

Journal of Historical Research in Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 13 April 2010

Brian Jones and Stanley Shapiro

381

Abstract

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

Article
Publication date: 1 July 2006

Stanley J. Shapiro

To familiarize readers with the nature, scope and history of macromarketing and, more specifically, with the European contribution to macromarketing.

2713

Abstract

Purpose

To familiarize readers with the nature, scope and history of macromarketing and, more specifically, with the European contribution to macromarketing.

Design/methodology/approach

The paper is based on a selective literature review and personal observation with a focus on the past, the present and the likely future of macromarketing.

Findings

The paper reports both on the limited degree of emphasis placed on macromarketing by marketing scholars and the reasons why macromarketing has not received more attention.

Originality/value

This paper provides a heretofore missing overview of the nature and scope of an important subdiscipline within academic marketing. The European contribution to macromarketing is discussed in considerable detail. Some personal views on the likely future development of this area are also offered.

Details

European Business Review, vol. 18 no. 4
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Article
Publication date: 9 August 2011

Leighann Neilson and Stanley J. Shapiro

404

Abstract

Details

Journal of Historical Research in Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 1755-750X

1 – 10 of 464