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This article critically reconstructs how Auguste Comte and Herbert Spencer outlined the new scientific discipline of sociology in the nineteenth century. It aims to demonstrate how their ideas for founding sociology creatively responded to the challenges of creating a new science from scratch. Finally, a different view of the so-called “founding fathers” will enable a new self-conception of sociology today. Analyzing classical sociological works usually entails focusing on authors' ideas and concepts. This paper, on the other hand, takes into account the self-descriptions of these authors and examines how they present themselves as founders of sociology. It conducts a close reading of the sociological concepts and autobiographical texts written by both Comte and Spencer. This allows us to highlight the conceptual tension between the sociological subject matter, society as an ordered object, and the self-descriptions of the authors as exceptional scientists. It also demonstrates how important the figurative elements are in this analysis. This new approach contributes to the history of ideas in general and the history of sociology in particular by offering an exploration of narrative and figurative elements in the sociological “classics.” It thus creates a deeper understanding and clearer image of the foundations of what later became sociology. Founding a new discipline is a creative act that not only consists in theoretical conceptualizations but also implies figurative aspects. These can be found primarily in the way the authors describe themselves. Furthermore, their textual and diagrammatical articulations can be understood as “founding figures” on which the idea of a figurative sociology is based.

The translation of corporate social responsibility (CSR) values in customer awareness and engagement with the CSR values with the corporate brand is a key challenge for UK retailers. This chapter examines the incorporation of CSR in the core brand discourse of Marks & Spencer (M&S), focusing on the interrelationship between CSR reporting and brand heritage.

Using Fairclough’s (1989) method of critical discourse analysis, this chapter reports on the key discourses around CSR to emerge from annual reports of M&S in the period from the 1940s to 2010s.

Findings identify how messages relating to CSR are shaped and presented to stakeholders, noting the textual patterns that emerge in the M&S discourse. Patterns included a substantial reliance on relational values, the strategic adoption of expressive values toward specific groups (employees, suppliers), and textual cues such as metaphor and over-wording as a means to draw out links to M&S brand heritage.

The chapter highlights how we, as academics, need to consider both (a) the evolution of CSR reporting and how this reflects brand messages over time and (b) how CSR reporting is becoming integral in brand positioning for UK retailer brands.

In dealing with archival materials, it is necessary to be selective and this can limit the range of textual patterns that might be articulated in the discourse analysis.

Limited research to date has examined the integration of CSR and brand heritage in organizational discourses. This study offers an in-depth examination of how this integration of CSR messages in brand communication has evolved for M&S – one of the United Kingdom’s foremost retail brands.

Political economies evolve institutionally and technologically over time. This means that to understand evolutionary political economy one must understand the nature of the evolutionary process in its full complexity. From the time of Darwin and Spencer natural selection has been seen as the foundation of evolution. This view has remained even as views of how evolution operates more broadly have changed. An issue that some have viewed as an aspect of evolution that natural selection may not fully explain is that of emergence of higher order structures, with this aspect having been associated with the idea of emergence. In recent decades it has been argued that self-organization dynamics may explain such emergence, with this being argued to be constrained, if not overshadowed, by natural selection. Just as the balance between these aspects is debated within organic evolutionary theory, it also arises in the evolution of political economy, as between such examples of self-organizing emergence as the Mengerian analysis of the appearance of commodity money in primitive societies and the natural selection that operates in the competition between firms in markets.

Purpose – Cory Booker will likely step down as mayor of Newark in 2014 or 2018. When he does, the possibility of a strong Latino candidate emerging is quite likely. There are a number of black politicians who would like to succeed Booker as well. This chapter identifies eight potential successors to Booker and assesses their ability to create a multiracial electoral coalition using prior vote performance in citywide elections.Design/methodology/approach – This study regresses district (or precinct) level vote preferences for the aforementioned potential successors in previous elections on the racial and ethnic composition of the district, using voter district demographic data from 2000 and 201011The 2010 data is still incomplete at the time of publication. As such, this data will be used sparingly. compiled by the US Census Bureau and the Minnesota Population Center.Findings − There is a decade’s worth of evidence suggesting racially polarized voting among blacks and Latinos in Newark. The racialized black and Latino candidates examined in this chapter had much stronger support in districts with large coethnic populations. In contrast, the more deracialized candidates often had softer support in districts with high concentrations of coethnic voters, but often performed better in districts with higher concentrations of non-coethnics.Originality/value − While the author cautions against reading too much into the findings, the results do portend a future of racially polarized voting in Newark, especially as the city’s population diversifies and as different factions vie for power.

Internationalisation leads to a radical process of change through which an organisation modifies the focus of its operations, value system and cognitive framework so as to achieve a more internationally responsive structure (Whitehead, 1992). Earlier studies have investigated the internationalisation process considering the internal and external factors of the company and its market (Cavusgil et al., 2002; McGoldrick, 1998, 2002; McGoldrick & Davies, 1995; Treadgold & Davies, 1988). The internationalisation literature based on Uppsala studies about the internationalisation process of Swedish firms, (Johanson & Wiedersheim-Paul, 1975; Johanson & Vahlne, 1977) identified four different internationalisation stages called the “establishment chain”, which also applied to the retail context (Davies & Fergusson, 1995, p. 99). The results show that different stages demand different resource commitment from the company (Johanson & Vahlne, 1977). It is assumed that a company initially lacks knowledge of the local market. The level of local market knowledge affects the company's commitment decisions and its activities. The network approach (Johanson & Mattsson, 1988) could be applied to the study of vertical international relationships. It is, therefore, useful for the international sourcing activities of retailers (Dawson, 1994, p. 270) and provides a competitive advantage as well as flexibility, in which each of the organisations in the network is working towards a common objective (McGoldrick, 2002, p. 571). In the past 20 years, many researchers have paid more attention to network relationships, which have become the main marketing strategy. They agree that the study of network relationships between companies, suppliers and customers is more important than the marketing mix (Ghauri, 1999).

Studies of corporate social responsibility (CSR) and stakeholder engagement have recently gained traction in the global strategy field. However, they have mostly developed as parallel streams, thereby limiting the cross-fertilization between global strategy research and stakeholder theory. We believe that because the CSR context in essence calls for the simultaneous participation of a large and heterogeneous set of local and global stakeholders, it requires a novel theorizing of multinational enterprises’ (MNEs’) worldwide practice implementation. Thus, we develop a series of propositions in the context of CSR to highlight the role stakeholders play in MNE subsidiaries’ implementation of initiatives, depending on the complex institutional pressures that they undergo, their distance from the parent’s home country, and their level of network embeddedness. We focus in particular on the role of stakeholder demands alignment in subsidiaries’ CSR implementation. Our conceptual propositions are enriched by the consideration of illustrative data on initiatives undertaken by Iberdrola from 2008 to 2014.