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The purpose of this paper is to analyze to what extent and in what ways signaling theory has been explored within the field of international marketing. This paper systematically reviews the use of signaling theory in the field of international marketing. Communication is a core aspect of the international marketing process. Research in this field has explored effective and unique ways of improving the communication flow to reduce the asymmetry of information between international consumers and the firm. This notion is adopted, enhanced and strengthened by signaling theory. Signaling theory has recently received the attention of international marketing scholars.

The systematic review methodology was applied for the purpose of identifying the relevant studies. We extracted academic articles over the last 23 years from the domain of international marketing that directly contribute to signaling theory based on 57 journal articles extracted through the systematic review process.

Based on systematic research the results reveal that the topic has grown and continues to expand within the broader international marketing field. We offer a theoretical conceptual framework to better understand signaling theory in the context of international marketing.

The authors map and critically evaluate the use of signaling theory in international marketing. Relevance of signaling theory in international marketing is growing and authors present an integrative framework that organizes the existing literature, and provides scholars to further expand on emerging themes of the domain. The paper offers some useful future research directions.

The main objective of this paper is to analyse the relationship between innovation and traditional concepts to explain the phenomenon of traditional food with innovation from a market and consumer behaviour perspective in the Mexican context.

The research is carried out in two phases: (1) analysis of the offer in distribution and (2) consumer research. First, a mixed observation technique in the offer of traditional foods with innovation was carried out. The data were recollected from 24 companies' websites and was complemented with information from main distribution chains of the city of Hermosillo (Mexico). Second, a survey was carried out with 310 Mexican consumers. The data obtained were analysed using bi-variable and multivariable techniques.

The findings from the websites showed that there are 19 traditional products with innovation that are marketed through this medium, while 39 traditional products with innovation are offered in distribution chains. Of all foods, 61% showed innovations in ingredients and materials. Also, the consumer evaluations identified three segments: the consumers orientated towards innovations, convenience and health (42.2%), those orientated towards sensory innovations (39%), and those more inclined towards innovations in marketing and availability (18.7%).

The research considers a partial perspective of the agri-food chain and not an integral vision, it is limited to a specific area and to certain traditional foods.

The symbiosis between innovation and tradition is identified from the perspective of supply and demand. The trend that exists in the market regarding the types of innovations and the gaps that exist regarding environmental elements are recognized.

The data obtained in the research generate information for business decision-making and entrepreneurship; in addition indicates new dietary and consumption patterns. It also provides knowledge about innovation and tradition, and highlights the relevance of traditional food.

This study tries to fill a gap in the literature by focusing on the market and consumer behaviour perspective for traditional food with innovation.

Public spaces, which offer opportunities for social, cultural and recreational activities, enhance urban life quality (ULQ). Thus, this study aims to investigate the impact of public spaces and physical-environmental criteria affecting the usability of ULQ in Adana city, Turkey.

The study method consists of three stages. Firstly, public spaces and physical-environmental criteria that can be effective in ULQ were determined. Secondly, the effect of the determining criteria on ULQ was evaluated through a 5-point Likert scale questionnaire (1 = very negative, 5 = very positive). The survey was conducted with 601 people in the four central districts of Adana, including Çukurova, Seyhan, Sariçam and Yüregir. Participants evaluated ULQ for both the residence district and Adana city. Lastly, factors affecting ULQ were determined using exploratory factor analysis (EFA). In addition, MANOVA was used to determine the changes in factors according to socio-demographic characteristics.

Based on the EFA, the results show that the criteria affecting the ULQ are grouped into four factors, including (1) open spaces, (2) cultural, sports and recreation, (3) environmental and (4) transportation. In evaluating these factors, while gender does not affect the perception of ULQ, residence districts show a statistically significant difference in the perception of ULQ. Cultural and transportation factors show statistical differences according to education and age.

This study has a limitation in that it relies solely on the quantitative perceptions of residents with varying demographics, such as age, gender and educational level, to evaluate public spaces and physical environment criteria. While these perspectives are valuable, they may not necessarily reflect the qualitative reality of the urban environment. Therefore, future studies combining quantitative and qualitative data could provide a more comprehensive understanding of the factors affecting ULQ in urban areas.

The implementation of the survey showed the subjective perception of ULQ in Adana city. Urban green spaces, including cultural, sports and recreational areas, should be improved in areas with insufficient facilities that affect the quality of urban life. Additionally, the impact of climate conditions on the quality of life should be taken into account when designing the city to ensure maximum utilization of public spaces. Furthermore, safe cycling transportation networks should be developed.

The novelty of this study lies in its unique approach to investigating the effects of public spaces and physical environmental criteria on ULQ based on combining residents' perceptions, literature review and data analysis. The study provides a valuable perspective often overlooked in urban planning research, especially in developing countries like Turkey. Additionally, the study's findings can inform the development of strategies to enhance ULQ.

This paper aims to investigate how and when visual referents in brand visual aesthetics (i.e. colours, shapes, patterns and materials) serve as design applications that enable consumer diasporic identity.

This paper uses an innovative methodology that triangulates 58 in-depth interviews with diasporic consumers, 9 interviews with brand managers and designers and a visual analysis of brands (food retailer, spices and nuts, skincare, hair and cosmetics, ice cream and wine) to provide a view of the phenomenon from multiple perspectives.

This study illustrates how and when particular applications and compositions of product and design referents support diasporic identity for Middle Eastern consumers living outside the Middle East. Specifically, it illustrates how the design applications of harmonising (applying separate ancestral homeland and culture of living product and design referents simultaneously), homaging (departing from the culture of living product and design referents with a subtle tribute to ancestral homeland culture) and heritaging (departing from the ancestral homeland culture product and design referents with slight updates to a culture of living style) can enable diasporic identity in particular social situations.

Although applied to the Middle Eastern diaspora, this research opens up interesting avenues for future research that assesses diasporic consumers’ responses to brands seeking to use visual design to engage with this market. Moreover, future research should explore these design applications in relation to issues of cultural appreciation and appropriation.

The hybrid design compositions identified in this study can provide brand managers with practical tools for navigating the design process when targeting a diasporic segment. The design applications and their consequences are discussed while visually demonstrating how they can be crafted.

While previous research mainly focused on how consumption from the ancestral homeland occurred, to the best of the authors’ knowledge, this study is the first to examine how hybrid design compositions that combine a diaspora’s ancestral homeland culture and their culture of living simultaneously and to varying degrees resonate with diasporic consumers.