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The purpose of this study is to unravel the changing nature of climate change impact on the food and human security sector of the Nigerian State.

This study is an in-depth case study that involves the use of both quantitative and qualitative data. Statistical data on climate variability in Nigeria obtained from reliable databases were use in the making of analysis. Also, data derived from semi-structure interviews and special reports from International Non-governmental organizations on the subject matter were also used in the study. The findings of the study were based on an in-depth analysis of both primary and secondary sources of data. The secondary data were derived from existing published academic works. The primary data was developed using qualitative data that were collected from January to November, 2018 to 2019 in the different regions of Nigeria. For the South East, primary data was collected from Abakaliki, Ebonyi State. In the South-South, primary data was collected from Asaba, Delta State. In the South West, primary data was collected from Barutin, Kwara State. In the North East, primary data was collected from Maiduguri, while in North West, data was collected from Gusau, Zamfara State. In the North Central, data was collected from Markurdi, Benue State. During the data collection, 48 semi-structured Key Informant Interviews (KIIs) were carried out in the six selected research areas that represented their geo-political zones. Six Focus Group Discussions (FGDs) were carried out, one for each of these six selected cities. Each of the Focus Group Discussions comprised between five and seven respondents. The idea of KIIs and FGDs is to allow the respondents to freely express their ideas comprehensively. Again, in other to get varied forms of responses, the respondents are mainly farmers however, a number of NGOs, civil servants, fertilizer sellers, government officials, transporters and aged men and women/retirees. It should be noted that the respondents cut across male and female gender of all ages and ethnic configuration. The respondents were also randomly selected through social networking. To avoid having people of similar The KIIs were three academics; two community leaders; two small scale fish farmers; rice, cassava, fish, livestock and crop farmers. All KIIs ad TIs were transcribed and analysed using thematic content analysis.

The findings revealed that climate change has negatively affected food security in Nigeria. it has also led to continuous armed confrontations over natural resources thereby undermining human security in the country.

This study is 100% original and can be assessed through turn it in evaluation.

Conflicts between herders and farmers in Nigeria in the last five years have been destructive to the corporate existence of Nigerian society and the Nigerian State, especially in Northcentral, Northwestern and Southern Nigeria. This paper aims to investigate the relationships between state responses and peace-building in rural grazing communities in Nigeria using a National Survey on Peace-building in Nigeria conducted by this team using a cross-sectional survey of 1,711 farmers and herders.

The study adopted the political economy of the herder–farmers conflict in Africa to contextualise the problem. Data generated from the study were analysed using chi-square test and binary logistic regression model.

The results showed that protection of victims of herder–farmers conflict (P = 0.024), blockage of sources of illicit weapons (P = 0.000), arrest of leaders (P = 0.043), provision of shelter (P = 0.030), provision of food (P = 0.037), protection of women from sexual exploitation and abuse (P = 0.019) and use of the media were positively related to peace-building in the rural grazing areas. The study further found that when the Federal Government (ß= 0.452, P = 0.018), State Government (ß= 0.522, P = 0.018), private individuals (ß = 0.855, P = 0.000) and cooperative societies (ß = 0.744, P = 0.021) established ranches, peace was likely to be guaranteed as opposed to where herders (ß= –0.355, P= 0.029) were allowed to establish ranches in the rural grazing communities in Nigeria implying that the Federal and State Government must be cautious in the implementation of the Livestock Transformation Plans not to create an impression that it is designed to favour the herders.

To the best of the authors’ knowledge, this study is original and the paper has not been submitted to any journal.

The purpose of this paper is to examine the coffee culture of citizens of Southern Nigeria. Specifically, different scales were developed to measure coffee culture among the citizens which cover health, socialisation, elitism, culture and commercialisation factors.

A quantitative approach was adopted for the study, and factor analysis was used to analyse the data collected through an online survey. As a result, EFA and CFA showed the test of sphericity and the different fit indexes.

The findings revealed the experiences of consumers and their disposition to coffee consumption to establish coffee culture among the citizens. Largely, the findings revealed that coffee culture is still very low among the citizens and the summation that coffee culture is still in infancy.

Given the importance of coffee culture in the larger world, and acceptance of coffee as a global social drink, the design of a scale that focussed on socialisation, health, elitism, culture and commercialisation factors help to robustly investigate the state of coffee culture among the citizens.

This study examines how cultural factors associated with women in plural families in the Southern parts of Nigeria affect the women’s entrepreneurial behaviours in their family businesses – higher education institutions (HEIs). There have been studies on women entrepreneurship, and the associated barriers, in family firms. However, the non-existence of studies on how cultural factors may affect women’s entrepreneurial behaviours in polygamous family firms poses a research gap. We seek to address this in this study, by using the term polygamous family firms in order to make a clear distinction from the traditional family firms that saturate several European countries and eslewhere. This study aims to understand how culture affects women’s entrepreneurial behaviours in polygamous family firms. Specifically, it shows how family belief systems and shared cultural norms influence women’s entrepreneurial behaviours in these firms. In this vein, we employed the case study strategy and used interviews and observations in our data collection process. Although polygamy is considered repressive in some cultures, this study’s findings reveal that it is a natural practice in Nigeria and not a dying tradition. We contribute to the literature on family firms and female entrepreneurship by showing the cultural hindrances to women empowerment within the polygamous family firm context. We provide theoretical and practical implications as well as future research agenda to encourage more studies on women’s entrepreneurial behaviours in polygamous family firms.

Marketing, Brand management, Social media marketing, Digital marketing.

The case can be taught in MBA courses and executive education programs.

Dufil Prima Limited is the manufacturer of Indomie noodles and a market leader in the noodles market of Nigeria that exports products to Congo, Ivory Coast, Ghana and Benin Republic. However, the company has experienced a drop in the market share from 78 per cent in 2010 to 54 per cent in 2015. This drop is largely due to rising competition, Nigeria’s economic downturn and the inability to grow a consumer base in Northern Nigeria. Kenneth Iruonagbe, a social media executive of the company, is responsible for developing a social media and digital marketing strategy for the company to increase the market share position by 16 per cent in the next three years. Kenneth is convinced that a growth in the Northern Nigeria market share is critical for improving the market position in the entire country and facilitating the market penetration in the other four countries. A number of options are being considered to address the current problem. Because of the sharp differences in the consumption habits, cultural values and lifestyles of consumers of noodles in the northern and southern parts of Nigeria, the options may be difficult to implement. Dufil needs to engage in the delicate task of crafting a social media and digital marketing strategy that will be consistent with the values of the Indomie brand and yet prevent the risk of brand confusion and alienation on the part of consumers. The company has one month to roll out its plan.

Highlight how cultural branding through social media applies to consumer markets in Africa Explain the fundamentals of brand building and also introduce the concepts of integrated marketing communication, below-the-line, above-the-line, social media and digital marketing. Explain how social media and digital marketing could be used to move consumers from brand awareness to brand loyalty. Explain how to craft social media and digital marketing strategies that are relevant to countries facing an economic downturn. Highlight the lessons from internationalizing a brand across various African countries.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS: 8: Marketing.

This paper aims to determine and analyze the rate of content submission by lecturers in relation to type of university, discipline, academic qualification, rank and teaching experience and identified the determinants of research output submission by faculty members in Nigerian varsities.

The survey was conducted in six universities with functional institutional repositories in Southern Nigeria. Data collated through questionnaire from the university lecturers were analyzed using frequency distribution, percentages and regression analysis.

Results showed that submission of research output was higher for lecturers in Social Sciences than for those in the Sciences; the highest among those with doctorate degree, senior lecturers and those with 6–10 years of teaching experience. The rank of faculty members and the type of university were significant determinants of research output submission.

The survey was limited to universities in Southern Nigeria with functional institutional repositories. There should be further investigations on same study in universities with functional institutional repositories in other regions in Nigeria.

Increased submission rate by faculty members will sustain the institutional repositories.

Faculty members get in contact, make friends and engage in collaborative research.

This report contributes to the global knowledge and communication’s field through the provision of empirical evidence on the determinants of content submission in open access institutional repositories.

The purpose of this paper is to identify and analyze the mutually reinforcing drivers of violent conflict in rural and urban communities in Central Nigeria.

This study adopts mixed approach of qualitative and quantitative research methodology through multi-stage sampling technique. This involved the purposive selection of Benue and Plateau States in Central Nigeria. The combination of household data collection and Geographic Information System led to the identification of 2,772, 117, 2,668 and 106 grids in Jos, Barkin Ladi, Makurdi and Gbajimba, respectively. This proportion constituted the clusters where household heads were chosen for questionnaire administration. Furthermore, a total of ten in-depth interviews were conducted.

The prominent precipitators of violent conflicts were: rise of criminal groups and criminal activities, hate speech, state’s inability to protect most citizens against violent crime, political intimidation by ruling party, over militarization of the public space. Others are rising population pressure, proliferation of small arms and light weapons and ban of open grazing.

This study could be strengthened if broadened to include communities with different socioeconomic realities. Hence, the view presented in this paper may not be considered generalizable to other parts of the country with different cultural settings.

The methodology offers a reliable alternative to combine sampling approaches for household surveys that can help address problems occasioned by the lack of census data.

The purpose of this paper is to investigate how the development of cattle value chain can influence employment creation and income of both cattle farmers and merchants. The study focusses on cattle farmers in Lagos, Ogun and Oyo States where there are the largest cattle farms and live cattle merchants in Southern Nigeria.

It employs a research approach that uses key informant interviews and structured questionnaire in garnering needed information from cattle farms, abattoirs and merchant.

The results suggest that with some minimal supports, employment creation and income generation can be improved.

None of the reviewed empirical studies is specific to the cattle value chain in South Western Nigeria. Among other values, the study identifies employment and income opportunities in corporate and non-corporate farms in the cattle value chain in South Western Nigeria.

This study aims to investigate the clamour by the people of Plateau State, Nigeria, for more licences to bear firearms for self-defence because of the continuous failure of the Nigerian State to defend them against the Fulani herders’ aggression. More guns less crime deterrence theory served as the framework of analysis, which posits that because criminals are rational beings, they will choose not to attack when they know many people have legitimate firearms.

Data were collected from four purposefully selected local government areas of the state. This study’s sample size was 400. Therefore, 400 copies of the Google Forms questionnaire were administered. In addition, seven key informant interviews and nine focus group discussions were also conducted.

This research results showed the following: while self-defence and issuance of more licenses were supported by 84.8% and 85.0% of respondents, respectively, they also argued that the insurgency would likely end if more people carried legally acquired firearms. Again, the study showed a positive correlation between the government’s failure in security and the demand for self-defence exercises against the Fulani herdsmen’s insurgency, this study recommends more licensed firearms for the people of Plateau State.

This study recommends more licenced firearms for the people of Plateau State.