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Article
Publication date: 13 November 2019

Wei Wei, Shue Mei, Jiameng Yang and Zhiyong John Liu

More and more firms are utilizing social media as a distribution channel to sell products. By establishing business accounts on social media firms provide information service to…

Abstract

Purpose

More and more firms are utilizing social media as a distribution channel to sell products. By establishing business accounts on social media firms provide information service to strengthen their relationship with customers and boost sales. The purpose of this paper is to investigate the pricing, information service provision and channel strategies of firms who sell products through social media.

Design/methodology/approach

The authors use a game theoretical model to study a dual-channel supply chain consisting of one manufacturer and one retailer. Two scenarios are considered – under one scenario the manufacturer and under the other the retailer, respectively, solely provides information service. Both firms’ pricing decisions and profits are compared.

Findings

The authors find that in the dual-channel model with either the manufacturer or the retailer providing information service to enhance the demand: a firm that has stronger social ties with customers is willing to provide more information services; when the manufacturer provides information service, it charges a direct price higher than the wholesale price, and whether the direct-channel price exceeds the retail price depends on the strength of the manufacturer’s social ties with customers; when the retailer provides information service, the direct price is equal to the wholesale price, both lower than the retail price; and a firm always prefers itself rather than the other firm to provide information service. However, the whole supply chain is better off if the manufacturer rather than the retailer provides information service.

Research limitations/implications

Besides the relationship between firms and customers, the peer relationship among customers also impacts the supply chain performance, which might be studied in the future.

Originality/value

The study is novel in theoretically exploring the influence of firms’ social relationship with customers on firms’ pricing and channel strategies.

Details

Marketing Intelligence & Planning, vol. 38 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 2 March 2015

Subhas C. Misra and Virender Singh

Software development life cycle (SDLC) has always been the core methodology for any software engineer that depicts the entire development process which an organization is bound to…

2631

Abstract

Purpose

Software development life cycle (SDLC) has always been the core methodology for any software engineer that depicts the entire development process which an organization is bound to utilize to achieve successful software. The purpose of this paper is to bring forth a conceptual model after analysing the best practices in SDLC, and extracting the best out of agile methodologies and the open source software, thereby bringing forward an optimised structure.

Design/methodology/approach

The OASDLC is hypothesized specifically for “Brihaspati” project and is formulated keeping in mind the gaps and limitations posed by existing SDLC models. OASDLC is further put to test for achieving lower costs and efforts involved. The tests are further substantiated by means of hypothesis validation through execution of a survey based research.

Findings

It has been observed that the present conceptual model further optimizes the efforts involved while adopting such a practice.

Originality/value

This paper proposes a novel SDLC model so as to achieve a best practice for a software project. On analysing the issues involved such as tight budget and timelines, it led the authors to formulate a newer concept “Open Agile Software Development Life Cycle model” (OASDLC).

Details

International Journal of Quality & Reliability Management, vol. 32 no. 3
Type: Research Article
ISSN: 0265-671X

Keywords

Content available
Article
Publication date: 1 March 2013

287

Abstract

Details

South Asian Journal of Global Business Research, vol. 2 no. 1
Type: Research Article
ISSN: 2045-4457

Article
Publication date: 3 May 2022

Fatemeh Ashouri Mirsadeghi, Enayatollah Moradi Rufchahi and Saeid Zarrabi

The purpose of this study, 3-aminopyridine, 8-aminoquinoline and some new synthesized 2-aminobenzothiazoles were diazotized with nitrosyl sulfuric acid and subsequently coupled…

Abstract

Purpose

The purpose of this study, 3-aminopyridine, 8-aminoquinoline and some new synthesized 2-aminobenzothiazoles were diazotized with nitrosyl sulfuric acid and subsequently coupled with 5-chloro-8-hydroxy quinoline to synthesize the corresponding heteroarylazo dyes 6–13.

Design/methodology/approach

The structures of dyes were characterized by mass, Fourier transform infra red, 1H proton nuclear magnetic resonance and ultra violet-visible spectroscopic techniques. Absorption spectra of the dyes were measured in acetic acid, ethanol, chloroform, acetonitrile, dimethyl formamide and dimethyl sulfoxide and correlated with the nature of the solvents and substituents. The effects of varying pH on the absorption wavelengths of the azo dyes were also studied. In addition, the acidity constants (pKa) of the dyes were determined using the spectrophotometric method in an ethanol-water mixture (80:20, v/v) at 20–23°C. Besides, density functional theory (DFT) calculations were carried out to compare the energies of proposed azo and hydrazone tautomers of the dyes.

Findings

The results showed that the withdrawing chloro groups on the diazo moiety have significant influence (red shift) on the electron absorption spectra of these dyes. In addition, introducing electron withdrawing chloro groups into the benzothiazoles moiety increased the acidic character of dyes.

Originality/value

The synthesized 7-hetroarylazo-5-chloro-8-hydroxy quinoline dyes are new members in the 8-hydroxyquinoline azo dyes family, where very few details regarding the synthesis of such dyes are reported before in the literature. They are unique in terms of synthesis, spectral properties and DFT calculations.

Details

Pigment & Resin Technology, vol. 52 no. 5
Type: Research Article
ISSN: 0369-9420

Keywords

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