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The usage of social media at the workplace has become an undeniable reality, yet the role of social media use (SMU) in job-related outcomes is still unclear. This study uncovers a chain process through which SMU may strengthen job security perception of employees through social media disorder (SMD) and networking behavior.

This quantitative study used ratings of 197 Emirati students enrolled in a higher education institution located in United Arab Emirates (UAE). The respondents were professionals serving in different public and private organizations in UAE.

The statistical results supported a significant serial mediation of SMD and networking behavior between SMU and job security perceptions of employees.

This study offers implications for employees and their supervisors about the usage of social media for strengthening their perceptions of job security.

This study contributed to the existing stream of research on SMU to explain a chain process through which employees may benefit from social media to strengthen their perceptions of job security.

Based on the survey data of 1,152 households in three provinces of Shaanxi, Gansu and Ningxia on the Loess Plateau, this paper aims to empirically analyze the impact of aging and off-farm employment on farmers’ adoption behavior of soil and water conservation technology. This paper analyzes the moderating effect of social network and the mediating effect of technological cognition in this impact relationship.

Based on the above analysis, the second part of this paper is based on relevant theories and constructs a theoretical model of the relationship of aging, off-farm employment, social network, technology cognition and farmers’ adoption behavior of soil and water conservation technology. The third part introduces research methods, variable selection and descriptive statistics analysis of variables. The fourth part, based on the data of Shaanxi, Gansu and Ningxia provinces in the Loess Plateau in 2016, empirically analyzes the impact of aging, off-farm employment and social network on the farmers’ adoption behavior of soil and water conservation technology. This paper further examines the moderating effect of social network and the mediating effect of technology cognition in this influence relationship. Finally, based on the findings of the empirical study, this paper puts forward countermeasures and suggestions.

First, aging and off-farm employment have a significant negative impact on farmers’ adoption behavior of soil and water conservation technology, while social network has a significant positive effect. Second, social network has alleviated the effect of aging and off-farm employment on restraining farmers’ adoption behavior of soil and water conservation technology. Third, aging and off-farm employment have restrained farmers’ cognition of soil and water conservation technology. Social network has promoted farmers’ cognition of soil and water conservation technology. Social network plays a moderating role in the impact of aging and off-farm employment on farmers’ cognition of soil and water conservation technology. Technology cognition plays a mediating role in the impact of social network on farmers’ adoption behavior of soil and water conservation technology.

This paper integrates the aging, off-farm employment and social network into the same analytical framework and reveals their impact on farmers’ adoption behavior of soil and water conservation technology and its action mechanism, which enriches the impact of human capital and social network on farmers’ adoption behavior of soil and water conservation technology. Then taking the social network as a moderator variable, the paper verifies its moderating effect on the relationship of aging, off-farm employment and farmers’ adoption behavior of soil and water conservation technology. Farmers’ technology cognition should be included in the analysis framework to examine the impact of aging, off-farm employment and social network on farmers’ cognition of soil and water conservation technology. Taking the technology cognition as a mediator variable, the paper verifies its mediating effect on the relationship of aging, off-farm employment and farmers’ adoption behavior of soil and water conservation technology.

The purpose of this paper is to explore what characterizes cyberbullying when it is performed in digital space and in an increasingly boundary blurred working life context.

Cyberbullying is explored through the lens of Erving Goffman’s theories on everyday life interaction and social media scholars understanding of social life on the internet today. The empirical material for the study is grounded in eight in-depth interviews with individuals who have been subjected to cyberbullying behavior in their professional life. The interview data were analyzed by means of thematic analysis.

Three key themes were identified: spatial interconnectedness, colliding identities and the role of the audience. The empirical data indicate that in order to understand cyberbullying in working life, it is necessary to consider the specific context that emerges with social network sites and blogs. Moreover, this study shows how social network sites tend to blur boundaries between the private and the professional for the targeted individual.

Cyberbullying in working life is a relatively under-researched area. Most existing research on cyberbullying follows the tradition of face-to-face bullying by addressing the phenomenon with quantitative methods. Given the limited potential of this approach to uncover new and unique features, this study makes an important contribution by exploring cyberbullying with a qualitative approach that provides in-depth understanding of the new situations that emerge when bullying is performed online.

The aim of this research is to identify the characteristics that give rise to motivations to use social apps in light of behavioral concepts related to consumers’ desires and emotional values.

Netnography is used as the main methodology to analyze and categorize user profiles of online social networks. These profiles are presented through conceptual headlines, which highlight the main characteristics of each user group.

The results of the study show that many users have become dependent on the WhatsApp application, either for technological reasons or for social reasons related to fashion and status.

Few consumers actually explained the ways they use mobile social networks in the context of the procedures and level of communication performed. However, the influence of social contexts in the consumer environment is changing perceived values focusing on prestige and status to technological elements that the majority of consumers use.

Practical implications are directly related to forming business connections in a less formal and more hedonic environment, improving market results while fostering user enjoyment. In addition, the ongoing updates to WhatsApp have brought new functionalities and improvements to previously weak features.

Although other applications offer means by which to talk and send messages, WhatsApp continues to be (as of early 2021) the most used platform for conversation in Brazil. The sovereignty of WhatsApp is directly linked to its social value, which is related to the number of consumers who daily interact via the network.

The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users.

An online survey of 305 young TikTok users was conducted to test the research hypotheses. Data was analyzed through a partial least sqaures approach.

The results highlight the mediating role of cyberaddiction to TikTok in the relationship between psychological disorders (anxiety and loneliness) and attitude toward TikTok. Indeed, it was found that anxiety and loneliness contribute to TikTok cyberaddiction. The latter would have a positive effect on attitude toward TikTok, which decreases in the presence of fear of missing out (FOMO). It was also proven that attitude toward TikTok has a positive impact on attitude toward the brands promoted on this platform, resulting in an increase in purchasing intentions.

This study was conducted during the COVID-19 pandemic. It is therefore interesting to replicate it to see if the research model can be still validated in the absence of an emergency situation. Testing the model on a larger target, including older TikTok users, could also lead to interesting findings.

Knowledge of the psychological factors behind cyberaddiction should not be seen as an opportunity to take advantage from addicted shoppers’ vulnerability. Managers should rather limit communication campaigns on TikTok during crisis periods, undertake retargeting actions by sparing vulnerable TikTok users and avoid stimulating anxiety and loneliness which can lead to cyberaddiction and compulsive purchases.

This study sheds light on the central role of cyberaddiction to TikTok in the relationship between psychological disorders and users’ reactions, during a pandemic. It focused on the moderating role of FOMO on the relationship between determinants of cyberaddiction and attitude toward TikTok. Escape theory and attachment theory were used and adapted to the context of social media.

El propósito de este estudio es arrojar luz sobre los determinantes de la ciberadicción a TikTok durante la pandemia de Covid-19, así como las reacciones actitudinales e intencionales resultantes de los usuarios.

Se realizó una encuesta en línea a 305 jóvenes usuarios de TikTok para probar las hipótesis de investigación. Los datos fueron analizados a través de un enfoque PLS.

Los resultados destacan el papel mediador de la ciberadicción a TikTok en la relación entre trastornos psicológicos (ansiedad y soledad) y la actitud hacia TikTok. De hecho, se encontró que la ansiedad y la soledad contribuyen a la ciberadicción a TikTok. Esta última tendría un efecto positivo en la actitud hacia TikTok, que disminuye en presencia del miedo a perderse algo (FOMO, por sus siglas en inglés). También se demostró que la actitud hacia TikTok tiene un impacto positivo en la actitud hacia las marcas promocionadas en esta plataforma, lo que resulta en un aumento en las intenciones de compra.

Este estudio arroja luz sobre el papel central de la ciberadicción a TikTok en la relación entre trastornos psicológicos y reacciones de los usuarios, durante una pandemia. Se centró en el papel moderador del FOMO en la relación entre determinantes de la ciberadicción y la actitud hacia TikTok. Se utilizaron y adaptaron la Teoría del Escape y la Teoría del Apego al contexto de las redes sociales.

Este estudio se llevó a cabo durante la pandemia de Covid-19. Por lo tanto, sería interesante replicarlo para ver si el modelo de investigación aún puede ser validado en ausencia de una situación de emergencia. Probar el modelo en un público objetivo más amplio, que incluya a usuarios mayores de TikTok, también podría conducir a hallazgos interesantes.

El conocimiento de los factores psicológicos detrás de la ciberadicción no debe verse como una oportunidad para aprovechar la vulnerabilidad de los compradores adictos. Los gerentes deberían más bien limitar las campañas de comunicación en TikTok durante los períodos de crisis, emprender acciones de retargeting evitando a los usuarios vulnerables de TikTok y evitar estimular la ansiedad y la soledad que pueden llevar a la ciberadicción y a compras compulsivas.

本研究旨在探索COVID-19大流行期间TikTok网络成瘾的决定因素, 以及用户的态度和意图反馈。

为了验证研究假设, 本研究对305位年轻的TikTok用户进行了在线调查, 并使用PLS方法对数据进行了分析。

研究结果凸显了在COVID-19大流行期间, TikTok网络成瘾与心理障碍（焦虑和孤独）之间的中介作用。实际上, 研究发现焦虑和孤独可能会促成TikTok网络成瘾的发展。而TikTok网络成瘾则可能在一定程度上改善对TikTok的态度, 减轻错失恐惧。研究还表明, 对TikTok的态度对该平台推广的品牌态度产生积极影响, 进而增加了购买意图。

这项研究详细探讨了COVID-19大流行期间TikTok网络成瘾的核心作用, 特别关注了心理障碍与用户反应之间的关系。重点分析了逃避理论和依恋理论在社交媒体环境下的应用, 并对错失恐惧在网络成瘾和对TikTok态度之间的调节作用进行了调查和分析。

这项研究是在COVID-19大流行期间进行的, 因此复制它以验证研究模型在紧急情况缺失的情况下是否仍然有效是很有趣的。将这个模型应用于更广泛的对象, 包括年长的TikTok用户, 可能会带来一些有趣的发现。

了解网络成瘾背后的心理因素是非常重要的, 但不应被视为利用沉迷购物者的脆弱性的机会。在危机期间, 管理者应该限制在TikTok上的传播活动, 以避免刺激焦虑和孤独, 保护那些脆弱的TikTok用户, 防止他们沉迷于平台并进行强迫性购物。

This purpose of this study is to analyze consumer behavior in relation to Google Glass. The study considers the adoption and diffusion of the innovation, aspects related to technological convergence and the theories of utilitarian, hedonic and social value.

This qualitative, exploratory study uses the methodological approach of netnography via passive observation. Data collection was conducted using the social network Reddit over a period of about four months.

Three categories and two subcategories of consumers were found, namely, socially satisfied; socially constrained; and early adopters, divided into enthusiasts and visionaries.

A limitation of this research pertains to the data collected regarding consumption preferences of users and potential adopters. No questions were created, but rather, discussions were selected, from the social network Reddit, that focused on factors pertaining to the theories studied.

The research brings an important insight regarding the launch of new products: to obtain a good market position for new devices, failures or inadequate perceptions that will negatively impact the technology’s dissemination must be minimized.

This study presents social value of technological consumption as a function of the conspicuousness, status and position of users who own devices that differ from those commonly available on the market.

This study reveals which elements exert the greatest influence on intention to consume so-called wearable technology. In particular, it analyzes consumer behavior in relation to Google Glass, evaluating the reasons that were perceived as positive and negative for consumers which blocked the technology launch in the market.