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This study employs bibliometric analysis to map the research landscape of social media trending topics during the COVID-19 pandemic. The authors aim to offer a comprehensive review of the predominant research organisations and countries, key themes and favoured research methodologies pertinent to this subject.

The authors extracted data on social media trending topics from the Web of Science Core Collection database, spanning from 2009 to 2022. A total of 1,504 publications were subjected to bibliometric analysis, utilising the VOSviewer tool. The study analytical process encompassed co-occurrence, co-authorship, citation analysis, field mapping, bibliographic coupling and co-citation analysis.

Interest in social media research, particularly on trending topics during the COVID-19 pandemic, remains high despite signs of the pandemic stabilising globally. The study predominantly addresses misinformation and public health communication, with notable focus on interactions between governments and the public. Recent studies have concentrated on analysing Twitter user data through text mining, sentiment analysis and topic modelling. The authors also identify key leading organisations, countries and journals that are central to this research area.

Diverging from the narrow focus of previous literature reviews on social media, which are often confined to particular fields or sectors, this study offers a broad view of social media's role, emphasising trending topics. The authors demonstrate a significant link between social media trends and public events, such as the COVID-19 pandemic. The paper discusses research priorities that emerged during the pandemic and outlines potential methodologies for future studies, advocating for a greater emphasis on qualitative approaches.

The peer-review history for this article is available at: https://publons.com/publon/10.1108/OIR-05-2023-0194.

This study critically examines the transformative impact of the “North Sea TikTok” phenomenon on the marine tourism sector, emphasizing the role of employee training in fostering resilience and adaptability within marine economics and integrated marine systems. It delves into how viral social media trends influence marine tourism destinations, particularly the North Sea, affecting local economies, marine resource management and tourism strategies. By analyzing this trend, the paper seeks to uncover how marine tourism destinations can effectively respond to the challenges and opportunities presented by digital media-driven tourism.

Employing a multidisciplinary framework that merges insights from digital marketing, risk perception in tourism and human resource management, this paper provides a comprehensive qualitative analysis of the “North Sea TikTok” trend. Through a meticulous content analysis of viral videos and an examination of user engagement metrics, alongside a thorough review of contemporary literature in marine tourism and sustainability, the study unpacks the far-reaching implications of social media on marine tourism ecosystems.

The analysis reveals that the “North Sea TikTok” trend has markedly altered public perceptions of the North Sea, catalyzing a shift toward adventure and risk-taking tourism. This pivot promises economic rejuvenation for local tourism sectors and necessitates agile marine management strategies to accommodate the evolving demands. Implementing innovative employee training programs focusing on safety protocols, environmental conservation and digital engagement is central to managing these dynamics. The paper emphasizes integrating sustainable practices to ensure the equitable growth of marine tourism economies and environmental preservation.

This paper pioneers exploring the nexus between social media trends and their operational and strategic impacts on marine tourism management and economics. Synthesizing social media's viral dynamics with marine tourism development introduces groundbreaking insights into adapting marine tourism strategies in the digital age. It emphasizes the critical need for a skilled workforce capable of navigating the complexities of digital trend-driven tourism markets, proposing a novel model for employee training that aligns with the shifting paradigms of marine tourism engagement. This unique contribution advances academic discourse in marine economics and provides practical frameworks for stakeholders aiming to harness social media trends for sustainable tourism development.

A decade ago, the AIDS pandemic was driven by determinants such as poverty, deprivation, migrancy, patriarchy and gender-based violence. Today, however, the socio-economic and structural drivers of HIV infections have assumed or added other dimensions, including social and electronic media and reality television. These new dimensions saw further expression with the advent of the COVID-19 pandemic from 2020 onwards. To consign both HIV and the COVID-19 pandemics to history’s museum of pandemics, strategists must employ greater infiltration and mastery of social and electronic media and reality TV. In the case of HIV, these created social clouds or bubbles where unprotected sex, transactional sex and multiple concurrent sexual partnerships are manufactured and proliferated globally. The same was the case with the COVID-19 pandemic, in which case these social clouds or bubbles created an alternative narrative about the source of the pandemic, who and how people get infected, and both the requisite remedies and preventions in this regard. With reality television gaining popularity on low-cost paid channels and free-to-air television; with smartphone penetration widening and costs of access to data falling, a social cloud has been created, enabling the cultural majority (those who control the media and capital) to set trends for everyone, including those with less means. These trends in turn become a standard many aspire to live by. The ontological density of the poor and lower middle-class women is lost through the universalisation of social and cultural trends set by middle elites who control the production and reproduction of knowledge and shape international and national imagination. It is these discourses, and their shaping of imagination as a consequence, that this chapter deals with. It looks at both the implications and consequences which, in the case of pandemics such as these, can be dire.

The COVID-19 pandemic has a massive impact on people’s lives, the wealth of nations, tourism cities, economic and social media. The outbreak of the COVID-19 pandemic has led to challenges and innovations to deal with multiple direct and indirect impacts. This research aims to explore the development of social media research in the tourism city context to highlight emerging research themes, methodological approaches.

This study searched and filtered on the Scopus Web and Web of Science to collect databases and applied hybrid methods. The VOSviewer algorithm was used in the paper to generate maps from bibliographic and text data. Furthermore, a polynomial trend line was used to depict the data fluctuations of papers in the relationship between documents and years. Besides, other mathematical and statistical tools to measure the inter-relationships and impacts of social media publications within the tourism city research area, identify valuable insights and determine a framework for social media research trends.

The study outcomes expressed the development in social media research trends from 2005 to 2021 in the tourism city context of topics (social media, social networking (online)), methodology (sentiment analysis), publication outputs with most extensive collaborations and some other contents to form a framework of social media research trends in tourism cities.

Research data is mainly from reviews of articles that may not account for all trends in reality.

This research is original that will apply to future social media researchers and institutions.

Policy makers could base on the research trends to examine their future tourism development orientation.

This research assists social media scholars in understanding trends and themes in tourism city contexts that they could apply in their business area. Moreover, there is a desire to comprehend an overview of the related literature of social media science in tourism city contexts. The outcomes showed the limitations of lacking journals and volume of social media research. The results contribute to meaningful insights by having a more holistic understanding of social media through aggregated data sources.

This paper aims to provide a comprehensive bibliometric analysis of the current state of social media literature by examining co-word network analysis and thematic keyword analysis of both scholars and hospitality and tourism journals in three sub-periods (2002-2006, 2007-2012 and 2013-2018).

This research used a bibliometric analysis of social media literature in the field of hospitality and tourism by synthesizing the literature of a large sample of 601 studies over an extended time period (2002-2018).

The jump in the number of examined contexts, platforms, methodological approaches and research implications during 2007-2012 has marked the start of social media as a new phenomenon in hospitality and tourism research. Interestingly, International Journal of Contemporary Hospitality Management was a leading contributor to social media research between 2017 and 2018. The period 2013-2018 has witnessed newly emerging trends such as “big data,” “e-tourism,” “green experience” and “smart tourism.” This study’s analysis indicated that few keywords in social media appeared in the maturity stage. New platforms such as “Expedia,” “Foursquare,” “Flickr,” “Pinterest,” “Couchsurfing” and “Twitter” appeared between 2013 and 2018.

The scope of past research on the evolution of social media was limited to either a few of the most popular cited journals and/or analysis within a narrow time span. In contrast, the present study aims to uncover the rapid progress in social media research between 2002 and 2018, addressing growth in breadth and depth of thematic areas. Finally, this paper concluded with the proposal of knowledge-based life cycle framework that identifies key themes related to social media research. This framework provided insights into what has been addressed in previous literature (maturity and decline stages) and reported the topics that have been under-researched (introduction and growth stages).

This paper aims to review relevant literature to identify trends affecting social media to help managers and researchers better understand social media; this paper also provides the implications of these trends for mangers and researchers. Social media is viewed as a credible source of information from consumers who have experienced travel products. The user-generated content these consumers post on social media Web sites influences those who read their posts or view aggregate ratings of multiple reviews about a product. It can move the reader to either purchase or not purchase the products. Social media is an important source of consumer information and can create new customers.

The paper reviewed both academic and trade literature to provide an overview of social trends that are relevant to practitioners.

The author identified four trends: millennials replacing baby boomers as the major business travel segment, increased use of mobile devices, dynamic pricing and marketing dollars shifting to social media. The implications of each of the trends are discussed. The findings provided valuable insights for practitioners and researchers.

Social media is emerging as an important marketing tool for the travel industry. It is transforming the way companies allocate their marketing budget. The identification of trends that are affecting social media and will continue to affect social media in the future will provide immediate benefits to practitioners and researchers with a stream of research ideas.

A huge volume of published research articles is available on social media which evolves because of the rapid scientific advances and this paper aims to investigate the research structure of social media.

This study employs an integrated topic modeling and text mining-based approach on 30381 Scopus index titles, abstracts, and keywords published between 2006 and 2021. It combines analytical analysis of top-cited reviews with topic modeling as means of semantic validation. The output sequences of the dynamic model are further analyzed using the statistical techniques that facilitate the extraction of topic clusters, communities, and potential inter-topic research directions.

This paper brings into vision the research structure of social media in terms of topics, temporal topic evolutions, topic trends, emerging, fading, and consistent topics of this domain. It also traces various shifts in topic themes. The hot research topics are the application of the machine or deep learning towards social media in general, alcohol consumption in different regions and its impact, Social engagement and media platforms. Moreover, the consistent topics in both models include food management in disaster, health study of diverse age groups, and emerging topics include drug violence, analysis of social media news for misinformation, and problems of Internet addiction.

This study extends the existing topic modeling-based studies that analyze the social media literature from a specific disciplinary viewpoint. It focuses on semantic validations of topic-modeling output and correlations among the topics and also provides a two-stage cluster analysis of the topics.

The subject of this paper is the phenomenon of social media aesthetics, which can be perceived as a tool for promoting and building the image of libraries, especially in terms of merchandising. The aim of this paper is to analyse the potential of the dark academia social media trend in the promotion of academic libraries.

The article is based on a review of the social networking sites YouTube and Instagram and an analysis of network resources using the Brand24 tool.

Resources that are described by Internet users as “dark academia” are popular in social media. Dark academia as an aesthetic concept creates potential for the promotion of academic libraries, especially those that are more traditional in terms of their architecture, décor or how they offer their services.

The paper concerns a phenomenon which, although popular socially, has not yet been scientifically analysed in the literature on the subject. Since the topic is new and there is no scientific literature on it, the author had to base the paper on less standard sources of information (e.g. analysis of the content of social media). The article is a review, an introduction, as well as an invitation to further discussion. The author's aim is not to comprehensively cover this topic but only to draw attention to an interesting and rarely discussed issue that has great potential for practical activities.

The topic has great potential for the practical improvement of the promotional activities of libraries, especially older, more traditional libraries, to create a strong and positive image on the basis of characteristics often perceived as weaknesses.

Social media services are powerful social impact tools. Showing the potential role of social media aesthetics for cultural institutions could serve to make the public more aware of the role of the proper use of social media for promotion and image building.

The use of social media aesthetics is very rarely discussed in the subject literature.

The significance of social media in our lives is manifold. The tourism sector closely interacts with existing and potential tourists through social media, and therefore, social media analytics (SMA) play a critical role in the uplift of the sector. Hence, this review focus on the role of SMA in tourism as discussed in different studies over a period of time. The purpose of this paper to present the state of the art on social media analytics in tourism.

The review focuses on identifying different SMA techniques to explore the trends and approaches adopted in the tourism sector. The review is based on 83 papers and discuss the studies related to different social media platforms, the travelers' reactions to a particular place and how the tourism experience is enriched by the way of SMA.

Findings indicate different sentiments associated with tourism and provides a review of tourists’ use of social media for choosing a travel destination. The various analytical approaches, areas such as social network analysis, content analysis, sentiment analysis and trend analysis were found most prevalent. The theoretical and practical implications of SMA are discussed. The paper made an effort to bridge the gap between different studies in the field of tourism and SMA.

SMA facilitate both tourists and tourism companies to understand the trends, sentiments and desires of tourists. The use of SMA offers value to companies for designing quick and adequate services to tourists.

This paper seeks to demonstrate the value of using social media to capture fashion trends, including the popularity of specific features of clothing, in order to improve the speed and accuracy of supply chain response in the era of fast fashion.

This study examines the role that text mining can play to improve trend recognition in the fashion industry. Researchers used n-gram analysis to design a social media trend detection tool referred to here as the Twitter Trend Tool (3Ts). This tool was applied to a Twitter dataset to identify trends whose validity was then checked against Google Trends.

The results suggest that Twitter data are trend representative and can be used to identify the apparel features that are most in demand in near real time.

The 3Ts introduced in this research contributes to the field of fashion analytics by offering a novel method for employing big data from social media to identify consumer preferences in fashion elements and analyzes consumer preferences to improve demand planning.

The 3Ts improves forecasting models and helps inform marketing campaigns in the apparel retail industry, especially in fast fashion.