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Book part
Publication date: 18 October 2019

Lee Wilson

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30-Minute Website Marketing
Type: Book
ISBN: 978-1-83867-078-8

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Publication date: 13 November 2018

Danny Whatmough

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Digital PR
Type: Book
ISBN: 978-1-78756-622-4

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Publication date: 9 February 2023

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Online Reputation Management in Destination and Hospitality
Type: Book
ISBN: 978-1-80382-376-8

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Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

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Book part
Publication date: 1 October 2018

Harald Hornmoen and Colin McInnes

The chapter provides recommendations for key communicators’ social media use during pandemic threats. Recommendations are based on findings from two sets of case studies during…

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The chapter provides recommendations for key communicators’ social media use during pandemic threats. Recommendations are based on findings from two sets of case studies during the 2014–2015 outbreak of Ebola in West Africa: the use by authorities in UK and Norway during the 2014–2015 West African Ebola outbreak; and the use by established media in the UK.

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Social Media Use in Crisis and Risk Communication
Type: Book
ISBN: 978-1-78756-269-1

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Publication date: 18 May 2022

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Fandom Culture and The Archers
Type: Book
ISBN: 978-1-80262-970-5

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Book part
Publication date: 22 June 2021

Emi Moriuchi

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Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
Type: Book
ISBN: 978-1-83867-176-1

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Book part
Publication date: 1 June 2021

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Global Perspectives on Recruiting International Students: Challenges and Opportunities
Type: Book
ISBN: 978-1-83982-518-7

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Book part
Publication date: 4 May 2021

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Crafting Customer Experience Strategy
Type: Book
ISBN: 978-1-83909-711-9

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Book part
Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
ISBN: 978-1-83867-563-9

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