Search results
1 – 10 of over 1000Abdul Alem Mohammed and Zoltan Rozsa
The purpose of this study is to investigate the determinants of behavioral intention to use smartphone diet applications within the emerging market. Specifically, it focuses on…
Abstract
Purpose
The purpose of this study is to investigate the determinants of behavioral intention to use smartphone diet applications within the emerging market. Specifically, it focuses on the Privacy Calculus Model constructs, encompassing perceived risk and perceived benefit, as well as the pivotal elements of trust and self-efficacy. It also explores the moderating influence of experience on the influencing factors and intention to use a diet application.
Design/methodology/approach
In a survey with 572 respondents, data analysis was conducted using partial least squares (PLS) structural equation modeling.
Findings
The findings reveal that perceived risk exerts a significant negative influence on behavioral intention. Conversely, perceived benefit, trust and self-efficacy exhibit a positive impact on behavioral intention. Moreover, the study delves into the moderating role of users' experience, which is found to significantly influence these relationships, suggesting that user experience plays a pivotal role in shaping the adoption dynamics of diet applications.
Research limitations/implications
The limitations of this study may include the sample size and the specific focus on the emerging market of Saudi Arabia. The implications of the findings are relevant for scholars, developers, marketers, and policymakers seeking to promote the use of smartphone diet applications.
Originality/value
This study adds value by exploring the determinants of behavioral intention in the context of smartphone diet applications, and it is a first attempt to test the moderating role of users' experiences, providing valuable insights for various stakeholders in the field.
Details
Keywords
Balakrishnan Unny R., Samik Shome, Amit Shankar and Saroj Kumar Pani
This study aims to provide a systematic review of consumer privacy literature in the context of smartphones and undertake a comprehensive analysis of academic research on this…
Abstract
Purpose
This study aims to provide a systematic review of consumer privacy literature in the context of smartphones and undertake a comprehensive analysis of academic research on this evolving research area.
Design/methodology/approach
This review synthesises antecedents, consequences and mediators reported in consumer privacy literature and presents these factors in a conceptual framework to demonstrate the consumer privacy phenomenon.
Findings
Based on the synthesis of constructs reported in the existing literature, a conceptual framework is proposed highlighting antecedents, mediators and outcomes of experiential marketing efforts. Finally, this study deciphers overlooked areas of consumer privacy in the context of smartphone research and provides insightful directions to advance research in this domain in terms of theory development, context, characteristics and methodology.
Originality/value
This study significantly contributes to consumer behaviour literature, specifically consumer privacy literature.
Details
Keywords
Xi Yu, Awudu Abdulai and Dongmei Li
This study aims to examine farmers' decision to use smartphone agricultural applications (SAAs) and how SAAs adoption impact their land transfer behaviors in terms of the current…
Abstract
Purpose
This study aims to examine farmers' decision to use smartphone agricultural applications (SAAs) and how SAAs adoption impact their land transfer behaviors in terms of the current land transfer-in area (LTA) and the future willingness to renew land transfer-in after it expires (WTR).
Design/methodology/approach
This study provides empirical evidence on the relationship between farmers' use of SAAs and land transfer choice, using a field survey data of 752 rural farm households in 2020 from Sichuan province of China. The endogenous switching models are employed to address potential self-selection bias associated with voluntary SAAs use and to quantitatively examine the impacts of SAAs use on land transfer choice.
Findings
The empirical results reveal that SAAs significantly improves the probability of transfer-in of more land by 39.10%. We find SAAs use has heterogeneous impacts on land transfer-in choice in the groups of agricultural technology, extension service, marketing and credit. Besides, we also find that SAAs use exerts highly positive and significant impact on farmers with less land area transfer-in. Moreover, SAAs can increase the probability of farmers' willingness to renew the land transfer-in by 30%.
Originality/value
To the best of our knowledge, this study is the first to explore the quantitative relationship between the use of SAAs and farm households' land transfer choice. The findings of this work can provide policy-related insights to help government promote the development of digital applications in the agricultural sector.
Details
Keywords
Karawita Dasanayakage Dilmi Umayanchana Dasanayaka, Mananage Shanika Hansini Rathnasiri, Dulakith Jasinghe, Narayanage Jayantha Dewasiri, Wijerathna W.A.I.D. and Nripendra Singh
This study investigates the motivation among customers to be more loyal to online food delivery applications (OFDA) services even after the COVID-19 epidemic by using perceived…
Abstract
This study investigates the motivation among customers to be more loyal to online food delivery applications (OFDA) services even after the COVID-19 epidemic by using perceived service quality aspects in Sri Lanka. The data were gathered by physically distributing a self-administrated questionnaire to clients in Sri Lanka who continue to use OFDA services on platform to customer (P2C) service delivery platforms to buy food despite the COVID-19 outbreak. Multiple regression is employed to analyse 287 effective observations, and the data revealed the significant positive effect of interaction, environment, outcome, and food qualities on customer loyalty to OFDA services. In fact, there is no impact from the delivery quality on customer loyalty to OFDA services due to outsourced food delivery. The findings suggest regular improvements in attributes such as interaction, environment, outcome, and food qualities in this hyper-competitive business environment. Further, this study sets substantial facts for the interested parties to establish an exemplary delivery system and other technological advancements to have a sustainable competitive advantage and solid customer base in the long run.
Details
Keywords
Hyunseok Song, Kevin K. Byon and Paul M. Pedersen
To extend research into sport consumer behaviors related to online sports betting, this study is designed to identify and examine the relationship between online sports betting…
Abstract
Purpose
To extend research into sport consumer behaviors related to online sports betting, this study is designed to identify and examine the relationship between online sports betting motivations and online sports betting intentions. By applying a push-pull framework from online sport consumption and gambling studies, nine motivations to engage in online sports betting were identified. These motivations were hypothesized to motivate online sports betting intentions.
Design/methodology/approach
A quota sampling technique based on the sports bettor demographics available in the American Gaming Association (AGA, 2019) and the Pew Research Center (2022) obtained a total of 550 completed surveys that met the inclusion and exclusion criteria. For data analyses, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to examine the measurement model and the hypothesized model, respectively.
Findings
The results revealed that four motivations (i.e. monetary gain, excitement, convenience and negative technology-readiness) were related to online sports betting intention, while five motivations (i.e. sport fandom, positive technology-readiness, impulsivity, socialization and promotion) were not.
Originality/value
The results provide foundational theoretical knowledge of what motivates sports fans to participate in online sports betting. Furthermore, the findings assist practitioners in their allocation of resources by enhancing their understanding of online sports betting motivations.
Details
Keywords
Mapheto J. Mamabolo and Oluwole Olumide Durodolu
This study aims to determine the requirements and find out the challenges for the use of digital library services for rural areas of Capricorn District Municipality, Limpopo…
Abstract
Purpose
This study aims to determine the requirements and find out the challenges for the use of digital library services for rural areas of Capricorn District Municipality, Limpopo province. The research questions of the study are: What are the requirements for the use of digital library services in rural areas of Capricorn District Municipality? What are the challenges of accessing digital library services in rural areas?
Design/methodology/approach
Data was analysed thematically and deductively in this study, as researcher required to accomplish the purpose of the study through consistent structure (Zalaghi and Khazaei, 2016). In deductive analysis, the researcher starts with a set of categories, which are then used to categorize and organize data (Bertram and Christiansen, 2020). The researcher got familiar with data from the interviewing process and when transcribing data from audio tape. The transcription process was done for the coding purposes. Coding allows the researcher to simplify and focus on specific characteristics of data.
Findings
The study findings advocate for the establishment of digital libraries in rural areas. The library authorities are challenged to adapt digital ways of information provision. Since librarians have been providing digital content in libraries for use on users’ laptops and other gadgets, this implies that the Department of Sport, Arts and Culture has been lagging behind in finding innovative ways to provide information, especially in rural areas. To successfully keep libraries as sources of information, transformative measures have to be taken, and where possible, revisit the policies and keep drifting with the societal changes. The library authorities have to delve into new ways of providing LIS to the communities. Unquestionably, information and communication technologies have penetrated our societies and became a way of life. In addition, there are unlimited benefits which can be derived from digital technologies, especially given the lack of physical libraries in rural areas.
Originality/value
To the best of the authors’ knowledge, the academic research is original and has not been published anywhere before.
Details
Keywords
The purpose of this paper is to investigate the vehicle-based sensor effect and pavement temperature on road condition assessment, as well as to compute a threshold value for the…
Abstract
Purpose
The purpose of this paper is to investigate the vehicle-based sensor effect and pavement temperature on road condition assessment, as well as to compute a threshold value for the classification of pavement conditions.
Design/methodology/approach
Four sensors were placed on the vehicle’s control arms and one inside the vehicle to collect vibration acceleration data for analysis. The Analysis of Variance (ANOVA) tests were performed to diagnose the effect of the vehicle-based sensors’ placement in the field. To classify road conditions and identify pavement distress (point of interest), the probability distribution was applied based on the magnitude values of vibration data.
Findings
Results from ANOVA indicate that pavement sensing patterns from the sensors placed on the front control arms were statistically significant, and there is no difference between the sensors placed on the same side of the vehicle (e.g., left or right side). A reference threshold (i.e., 1.7 g) was computed from the distribution fitting method to classify road conditions and identify the road distress based on the magnitude values that combine all acceleration along three axes. In addition, the pavement temperature was found to be highly correlated with the sensing patterns, which is noteworthy for future projects.
Originality/value
The paper investigates the effect of pavement sensors’ placement in assessing road conditions, emphasizing the implications for future road condition assessment projects. A threshold value for classifying road conditions was proposed and applied in class assignments (I-17 highway projects).
Details
Keywords
By building and examining an integral model, the principal objectives of this research are to systematically explore how indirect and direct network externalities lead to user…
Abstract
Purpose
By building and examining an integral model, the principal objectives of this research are to systematically explore how indirect and direct network externalities lead to user loyalty toward WeChat through the mediating effect of perceived gratifications.
Design/methodology/approach
The data were collected through an online survey of 688 young people in Mainland China. To empirically assess the conceptual model, zero-order correlation analyses and structural equation modeling were carried out utilizing web-based data.
Findings
Path analysis results demonstrate that indirect network externalities and direct network externalities exert a significant impact on users' hedonic gratifications and utilitarian gratifications. Moreover, the study discovers the significant mediating influences of utilitarian gratifications on the association between indirect network externalities and user loyalty.
Research limitations/implications
Theoretically, this article may extend the scope of diverse studies on the association between network externalities and perceived gratifications and offer fresh insights into how mobile social media could actually improve user loyalty through enhancing perceived values among younger generation. Practically, this research assists mobile social media practitioners in retaining users and gaining competitive advantages over rival applications.
Originality/value
Although the extraordinary growth of WeChat has successfully become the dominant media by which individuals develop interpersonal network and contact with others, the roles of perceived gratifications between network externalities and user loyalty toward WeChat have not yet been investigated in depth. These obtained outcomes not only enrich the existing literature regarding the relationship between network externalities and affective response, but also offer fresh insights to mobile social media designers, marketers and users.
Details
Keywords
Anuj Kumar Goel and V.N.A. Naikan
The purpose of this study is to explore the use of smartphone-embedded microelectro-mechanical sensors (MEMS) for accurately estimating rotating machinery speed, crucial for…
Abstract
Purpose
The purpose of this study is to explore the use of smartphone-embedded microelectro-mechanical sensors (MEMS) for accurately estimating rotating machinery speed, crucial for various condition monitoring tasks. Rotating machinery (RM) serves a crucial role in diverse applications, necessitating accurate speed estimation essential for condition monitoring (CM) tasks such as vibration analysis, efficiency evaluation and predictive assessment.
Design/methodology/approach
This research explores the utilization of MEMS embedded in smartphones to economically estimate RM speed. A series of experiments were conducted across three test setups, comparing smartphone-based speed estimation to traditional methods. Rigorous testing spanned various dimensions, including scenarios of limited data availability, diverse speed applications and different smartphone placements on RM surfaces.
Findings
The methodology demonstrated exceptional performance across low and high-speed contexts. Smartphones-MEMS accurately estimated speed regardless of their placement on surfaces like metal and fiber, presenting promising outcomes with a mere 6 RPM maximum error. Statistical analysis, using a two-sample t-test, compared smartphone-derived speed outcomes with those from a tachometer and high-quality (HQ) data acquisition system.
Research limitations/implications
The research limitations include the need for further investigation into smartphone sensor calibration and accuracy in extremely high-speed scenarios. Future research could focus on refining these aspects.
Social implications
The societal impact is substantial, offering cost-effective CM across various industries and encouraging further exploration of MEMS-based vibration monitoring.
Originality/value
This research showcases an innovative approach using smartphone-embedded MEMS for RM speed estimation. The study’s multidimensional testing highlights its originality in addressing scenarios with limited data and varied speed applications.
Details
Keywords
Bijeta Shaw, Sanjit K. Roy, Ankit Kesharwani, Sebastiaan van Doorn and Arnold Japutra
The increased usage of smartphones has made mobile payment services (MPS) popular among millennials, but it is uncertain if this shift in behavior is temporary due to situational…
Abstract
Purpose
The increased usage of smartphones has made mobile payment services (MPS) popular among millennials, but it is uncertain if this shift in behavior is temporary due to situational factors like the pandemic or a long-term trend due to technological advances. This study uses the diffusion of innovation (DOI) literature to assess an integrated model including smartphone addiction, technology-related and consumer-related factors that influence consumers' intention to use MPS. It also explores the interplay of situational variables and smartphone addiction in shaping this relationship.
Design/methodology/approach
The authors base the conceptual model on the theory of rational addiction and the theory of optimal flow. This model is then empirically validated through data collected from seven hundred users of MPS in India. Research hypotheses are tested using structural equation modeling and multi-group analysis.
Findings
The study finds that smartphone addiction has a positive impact on millennials' perceived advantages, compatibility, trialability and observability of MPS but does not significantly affect their perceived complexity or risk. The results also suggest that the relationship between smartphone addiction and MPS is moderated by situational factors. In low-priority situations, smartphone addiction strengthens millennials' perceptions and intentions to use MPS, while in high-priority situations, situational factors overshadow the impact of smartphone addiction.
Originality/value
The findings of the study enable organizations to capitalize on smartphone addiction-driven MPS adoption behavior to sustain long-term usage behavior by appropriately understanding the context/situation which drives MPS adoption.
Details