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In recent years, expectations for demonstrating the impact of public diplomacy programs have dramatically increased. Despite increased calls for enhanced monitoring and evaluation, what texts exist on the subject suggest the state of practice is grim. However, while the current debate is based mostly on practice reports, conceptual work from academics or anecdotal evidence, we are missing empirical insights on current views of monitoring and evaluation from practitioners. Such a practice-level perspective is central for better understanding factors that may actually drive or hamper performance evaluation in day-to-day public diplomacy work. The purpose of this paper is to update knowledge on the state of evaluation practice within public diplomacy from the perspectives of practitioners themselves.

This study assesses the state of evaluation in public diplomacy through qualitative interviews with public diplomacy officers working for the US Department of State – a method heretofore unused in studies of the topic. In total, 25 in-depth interviews were conducted with officers in Washington, DC and at posts around the world.

The interviews suggest that practitioners see evaluation as underfunded despite increased demands for accountability. Further, the results show a previously not discussed tension between diplomacy practitioners in Washington, DC and those in the field. Practitioners are also unclear about the goals of public diplomacy, which has implications for the enactment of targeted evaluations.

The research uncovers the perceptions of evaluation from the voices of those who must practice it, and elaborates on the common obstacles in the enactment of public diplomacy, the influence of multiple actors and stakeholders on evaluation practice, as well as the perceived goals of public diplomacy programming. No empirical research has considered the state of evaluation practice. Moreover, the study uses qualitative interview data from public diplomacy officers themselves, an under-used method in public diplomacy research. The findings provide insights that contribute to future public diplomacy strategy and performance management.

The purpose of this chapter is to examine the reporting practices on intangible assets from the perspective of a post-transition economy. The chapter explores the significance of intangibles and the content of the disclosures provided by companies in annual reports.

The analysis is qualitative in nature. Annual reports of selected Slovene publicly traded companies are analysed. The research is based on the analysis of required disclosures by International Financial Reporting Standards (IFRS) and an analysis of voluntary disclosures provided by companies for the 2007–2011 financial years.

The results indicate that intangibles are less significant in comparison with publicly traded companies from traditionally developed economies. The analysis of disclosures reveals that companies provide almost exclusively the disclosures required by IFRS, while voluntary disclosures are not provided. Furthermore, results indicate deficiencies in financial reporting practices related to required disclosures.

The analysis is conducted on a small sample of companies. This is a consequence of the fact that a limited number of companies is trading on Ljubljana Stock Exchange. In the primary and standard quotation of shares, only 25 companies are present.

Since a growing stream of research emphasises the importance of intangibles for companies’ performance, the findings indicate possibilities for improvement of financial reporting.

The research findings contribute to existing research in the field of accounting for intangibles from the perspective of a post-transition economy. More studies of this kind in transition and post-transition economies using IFRS have yet to be performed.

To analyze and discuss the role of ICTs and the emerging trends and issues in marketing tourism experiences.

Previous conceptual frameworks are reviewed and key issues and trends are identified as central for ICT-based tourism marketing. Case studies are presented to illustrate how the marketing issues could be translated into practical tourism marketing strategies.

(1) Based on the literature, a conceptual model that outlines a technology-empowered marketing approach for co-created tourism experiences is presented. (2) The identified key trends in marketing tourism experiences include the changing overall role of marketers, a growth in mobile marketing opportunities, the emergence of smart destinations and their varied implications for marketing. (3) The case studies show the integrated and strategic role of social media platforms, hashtags, photography, location-based geofilters, augmented reality and videography in marketing tourism experiences.

This chapter conceptually outlines the technology-empowered tourism marketing approach and the role of marketers and various other players in tourism experience co-creation. The case studies provide practical implications for ICT-based tourism marketing.

Purpose: This study links SDG goal 9 of industry, innovation strategies and another infrastructural environment to branding relating to destination and interactive marketing. Digital marketing tools with various applications aim to offer hi-tech services to customers in interactive marketing services, namely multiple goods and services, data and innovative techniques in the tourism and travel sector. Exploring the study would add to the existing literature supporting interactive marketing procedures and destination branding. Branding relating to destinations fosters tourists around the globe facilitating economic growth and development and supporting the local economies.

Need for the Study: It is observed from the literature that very few studies have been identified across the globe from various researchers on the interactive marketing and destination branding that ensures brand loyalty and reassesses the intent of the tourists just before the epidemic pandemic in the form of COVID-19. Artificial Intelligence, as part of information technology, offers various interactive marketing services in the form of different social media marketing strategies, attractive websites for tourists and travel providers and image building on destination branding. This study would help fill the marketing gap, which results in branding relating to destination, brand loyalty and reassessing the intent of various tours and travel plans just before the pandemic.

Methodology: The study focused on the literature, demonstrating the stimulus organism methodology and examining the impact of potential marketing strategy, which is interactive focusing on the destination branding, loyalty relating to the brand and also procedures to revert with the intent that would motivate and facilitate the customer’s confidence showering the loyalty relating to the brand in the travel and tourism sector.

Findings and their Practical Implications: The study revealed that the marketing relating to interactive methodologies in the hi-tech digital approaches ought to be carried out to create opportunities for prospective tourists willing to get information about various tourists destinations with the help of various marketing techniques such as different social media applications, easy access of websites for accessing the tourist destinations and relevant information, accessing images pertinent to the tourism destinations with the ease of chat box and providing suitable audios and video sources to the potential customers.

Looks at the problems and methods of providing companies with detailed information about their own sales and marketing costs. Shows how a database can be constructed using the concept of marketing cost analysis. Describes profitability analysis for customers, products and any market segment required. Discusses potential problems with accuracy and the marginal cost approach, going on to show how the database should be expanded to form a complete marketing information system.

The conceptual problem associated with marketing productivity analysis is examined followed by an examination of currrent practice in marketing productivity in the following areas — on the product line, in advertising and promotional mix, in the salesforce, in distribution and in customer activity tracking. It provides UK companies with some guidance on how they can improve their performance measurement using marketing information systems and reorganising existing information for more effective marketing action. The research concentrates on 50 well‐known British companies in oil, chemicals, various engineering disciplines, food, pharmaceuticals, insurance, construction and chain‐store retailing. The findings are based on 28 viable responses, and a further 21 (different) responses from companies which were personally visited. Although the research techniques need to be refined they conclude that the management of resources invested in marketing activities can never be refined to the point where an incremental investment in any specific marketing application can be measured with great accuracy. Yet a great deal of measurement is possible and marketing managers can be well enough informed about the behaviour of marketing inputs so that allocation decisions in future periods will benefit.?

Considerations of the legal rights of incarcerated juveniles are often concerned with the myriad ways in which due process rights are circumscribed, abridged, or undermined by the operations of the juvenile court (e.g., Berkheiser, 2016; Cleary, 2017; Feld, 1999; Rapisarda & Kaplan, 2016). Studies of youth legal consciousness have additionally sought to explore the role of media, legal status, court experiences, and even parents in the formation of youth attitudes about the justice system (e.g., Abrego, 2011; Brisman, 2010; Greene, Sprott, Madon, & Jung, 2010; Pennington, 2017). This chapter builds on this work by exploring the way rights shaped the everyday lives of incarcerated youth. Drawing on fieldwork conducted in a juvenile hall, this chapter explores three different moments outside of a formal legal context where the invocation of due process rights limited the self-expression and exploration of incarcerated youth. In each of these cases, the invocation of protecting due process rights by adults served to stifle youth efforts to remake juvenile hall as a place open and receptive to their needs. These three moments demonstrate that rights project a particular legal vision onto a world that does not neatly conform to the reality in which youth lived. For these reasons, the consideration of legal rights for youth must also consider how these rights can forestall the very transformation in circumstances that many youth seek.

The purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors.

The authors share their experiences with Turkayfe.org – a social networking web site that aims to promote Turkey – and re‐evaluate the project through a political communication understanding and theoretical framework. The in‐depth single case analysis enables the authors to demonstrate how presented theories are put into action. The case is selected due to special peculiarities of Turkey and the availability of data, information, and resources about the project. Turkayfe.org was started by four entrepreneurs as a reaction to the country's negative portrayal in American mass media. In this project, branding is defined from a communication point of view. The authors' personal experiences make it possible to trace the conceptualization of brand image and execution phases of the project.

The authors argue that Web 2.0 technologies empower citizens' participation in public diplomacy and that storytelling is a crucial communication technique.

The conclusions drawn from this case study can be used to underline the importance of communication strategies and theories in nation/place branding literature. The project account can be used as a benchmarking case for future nation branding projects.

This link between theory and practice attempts to contribute to the development of nation/place branding literature.

In the United States, the mandate to provide access to general education curriculum standards for all learners is clear. This chapter provides an overview and a framework for making individualized and curriculum choices for learners with low-incidence disabilities and cognitive deficits. Topics covered include reconciling an ecological curriculum model with a standards-based framework and an expanded discussion on embedding individualized learning targets within the ongoing lessons, routines, and activities of inclusive classrooms. Carefully planned and implemented embedded instruction can provide a match between a student’s need for individualized instruction and the everyday practices of inclusive classrooms.

Accounting standards for goodwill may intensify the agency conflict. Since auditors evaluate intangible asset valuations, this study examines to what extent being an auditor (including Big 4 auditors) and being female as indicators of professional skepticism and conservatism predict accounting professionals' critical views of goodwill accounting under US GAAP.

Statistical analyses of a survey of accounting professionals in the Pacific Northwest region of the United States.

The respondents' views are dispersed from trust in GAAP to views reflecting management opportunism in goodwill accounting. While being an auditor (including Big 4 auditors) does not predict a critical perception, being a female auditor is correlated with critical views to some extent.

The survey was carried out in a limited geographical area and personal contacts were used to maximize the response rate, which may limit generalizability.

Standard setters can use the results to learn how practitioners perceive the current accounting standards for goodwill. The results provide users and preparers knowledge about potential pitfalls of goodwill accounting. Preparers could increase transparency to alleviate user concerns regarding managerial opportunism in goodwill accounting.

This paper extends the IFRS-based literature exploring practitioners' perceptions of accounting standards by focusing on goodwill accounting in the US GAAP environment. This study also contributes to the auditing literature by providing further evidence on how gender moderates an auditor's perception of accounting standards.