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The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Geographic
Topical
Although the growth rate reverted to trend following the 35% growth seen during the pandemic-related e-commerce surge in 2021, digital advertising now accounts for three-quarters…
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DOI: 10.1108/OXAN-DB286572
ISSN: 2633-304X
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Geographic
Topical
Manufacturing outlook in BRICS and MINT countries.
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DOI: 10.1108/OXAN-DB199786
ISSN: 2633-304X
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Geographic
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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
The case’s progress will be watched carefully in South-east Asia, especially in Thailand and Vietnam. In recent years, both countries have imposed increasingly stiff fines and…
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DOI: 10.1108/OXAN-DB219951
ISSN: 2633-304X
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Geographic
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Increasing pressure on America Movil.
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DOI: 10.1108/OXAN-DB210289
ISSN: 2633-304X
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Geographic
Topical
Vietnam's emerging middle class.
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DOI: 10.1108/OXAN-DB219742
ISSN: 2633-304X
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Geographic
Topical
Influencer marketing is part of the new US digital advertising landscape as the industry looks to cut through the proliferation of digital media while facing growing privacy…
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DOI: 10.1108/OXAN-DB273518
ISSN: 2633-304X
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Geographic
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Strong household demand, now restored to pre-war levels, mitigated the impact on GDP of falling exports last year. The consumer market is profoundly changed, with new brands from…
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DOI: 10.1108/OXAN-DB286565
ISSN: 2633-304X
Keywords
Geographic
Topical
E-commerce in China.