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Urban areas whose dominant economic activities are those of providing an array of recreational services to tourists normally reflect this specialization in their land use patterns. Although precise statistical definition of the relative importance of recreational functions within an urban economy has certain inherent difficulties, some towns are so obviously dependent on tourism that they are universally recognized as resorts. In these towns, a characteristic urban morphology is apparent. Their unique physical qualities, so readily observed in the basic urban structure of resorts, may provide students of the science of tourism with insight into their function. Function and form, in tourism as in other urban activities, are, necessarily, closely interwined. ‘The landscape of a town, or if the word is accepted, the “townscape”, is worthy of far more geographical research than it now receives.’ The objective of this paper is the description of this interrelationship as observed in a representative American seaside resort, together with a brief historical interpretation of urban development in this resort.

The extant literature distinguishes sharply between corporate and community models of destination governance. In contrast, the case of Naturns/Naturno illustrates how a specific mixture of corporate and community approaches in governance can yield positive results. In particular, it shows how the existence of a network core characterized by integrative entrepreneurial leadership, an element that would in the first instance be associated with a corporate-driven destination, turns out to be a potential driver of a successful community-oriented destination development. In Naturns/Naturno, through its integrative entrepreneurial behavior, a hotel consortium has been influential in leading the transformation of the whole destination toward increased quality, strategic coherence, and innovativeness, while maintaining its community orientation.

This paper aims to provide a reliable statistical model for time-series prices of short-stay accommodation and overnight stays in a eurozone country.

Exploiting the unit root feature, the cointegrated vector autoregressive model solves the problem of misspecification. Subsequently, variables are modelled for a long-run equilibrium with included deterministic variables.

The empirical results confirmed that overnight stays for foreign tourists were positively associated with the prices of short-stay accommodation.

The major limitation lies in the data vector and its time horizon; its extension could provide a more specific view.

Findings can assist practitioners and hotel executives by providing the information and rationale for adopting seasonal volatility pricing. Structural breaks in price time-series have practical implications for setting seasonal-pricing schemes. Tourists could benefit either from greater price stability or from differentiated seasonal prices, which are important in the promotion of the price attractiveness of the tourist destination.

The originality of the paper lies in the applied unit root econometrics for tourism price time-series modelling and the prediction of short-stay accommodation prices.