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The purpose of this paper is to examine some of the key contextual, personal development and research issues facing micro-ecopreneurs in the UK food industry.

Key literatures and definitions are examined concerning the role of an ecopreneur, as well as the nature of ecopreneurship. Contextual ideas are drawn from arguments concerning the triple bottom line, and economic versus social and ethical trade-offs, as well as a closer examination of the UK food industry and future trends.

The UK eco-enterprise market has been growing and dynamic. However, micro-ecopreneurs in the UK food sector are now faced with numerous trade-offs and challenges, not least in terms of educating consumers, overcoming difficult market situations, and gaining access to venture capital. In the absence of widespread data, there have been calls for further research to clarify fundamental conceptual questions, such as: What are the long-term sustainability trends for ecopreneurship in the UK food industry? How will ecopreneurs deliver high-quality produce alongside demands for cheaper and more processed foods, commonly found in many UK supermarkets? What motivations, personal development skills and managerial qualities are required from future micro-ecopreneurs for long-term success in a highly competitive sector?

The authors direct future researcher attention to the key managerial and personal development issues facing many small business ecopreneurs.

This commentary is intended to explore broad issues and ask pertinent questions, in light of the harsh economic realities in 2013, experienced by many smaller UK ecopreneurs.