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Despite the fundamental role that digital social media could play in the process of consumer co-creation, academic research on this topic is still in its infancy. The overall aim of the chapter is to consider how digital social media can be used by firms to encourage and sustain co-creation behavior.

We draw a multiple case analyses, focusing on the insurance industry, particularly on the Italian insurance market.

We particularly extend the literature on value co-creation by proposing a composite framework that enables us to grasp the different strategies that firms implement in their different manners of employing digital social media.

We set forth a research agenda for managerial scholars that can help understand how social media should be incorporated in the day-to-day operations of insurance companies.

We thank guest editors David Baker and Regina Werum for an enjoyable collaboration in creating this volume. We also value the contributions of Bob Hass, of Hass and Associates, who helped to edit the manuscripts. For their ongoing support and review of manuscripts, we would like to acknowledge our editorial board: Annette Lareau, Temple; Sara Lawrence-Lightfoot, Harvard; Pedro Noguera, New York University; Aaron Pallas, Columbia; Francisco Ramirez, Stanford; Stephen Raudenbush, Michigan; Yossi Shavit, Tel Aviv; and Fran Vavrus, Columbia. Finally, we appreciate the fine work of external reviewers called upon for this volume.

David P. Baker is a Professor of Education and Sociology at the Pennsylvania State University, where he is also the associate director of the Social Science Research Institute. He publishes widely on the comparative analysis of education and stratification, and the global impact of education as an institution. Recent publications include “Student Victimization: National and School System Effects on School Violence in 37 Nations” (American Journal of Education Research, 2002) and “Socio-Economic Status, School Quality, and National Economic Development: A Cross-National Analysis of the ‘Heyneman-Loxley Effect’ on Mathematics and Science Achievement” (Comparative Education Review, 2002).Aaron Benavot is a Senior Lecturer in Sociology at the Hebrew University of Jerusalem. Grounded in an institutional approach to education and development, his research has examined historical and cross-national patterns in official school curricula, the consequences of educational expansion on economic development and democratization, the economic impacts of curricular contents, and the origins and expansion of mass education. He is currently studying the diversification of educational knowledge in local Israeli schools and also the dynamics of transnational social science research projects in the European Union.Karen Bradley is an Associate Professor of Sociology at Western Washington University. Her research examines women’s participation in higher education cross-nationally. Recent publications include “Equal but Separate? A Cross-National Study of Sex Segregation in Higher Education” (with Maria Charles, American Sociological Review, 2002) and “The Incorporation of Women into Higher Education: Paradoxical Outcomes?” (Sociology of Education, 2000). She is currently collaborating with Maria Charles on a project sponsored by the Spencer Foundation and the American Educational Research Association that examines factors underlying women’s underrepresentation in engineering and math/computer science programs in several countries.Wendy Cadge is an Assistant Professor of Sociology at Bowdoin College. She received her Ph.D. in sociology from Princeton University. Her research focuses on the cultural aspects of globalization in the United States and Southeast Asia. Her first book, Heartwood: the First Generation of Theravada Buddhism in America, is forthcoming from the University of Chicago Press.Maria Charles is an Associate Professor of Sociology at the University of California, San Diego. Her research explores how cultural ideologies and social structures affect the economic and social status of individuals and groups. Most recently, Charles is author of “Deciphering Sex Segregation: Vertical and Horizontal Inequalities in Ten Countries” (Acta Sociologica 46:265–286, 2003), and coauthor of Occupational Ghettos: The Worldwide Segregation of Women and Men (with David Grusky, Stanford University Press, in press) and “Equal but Separate: A Cross-National Study of Sex Segregation in Higher Education” (with Karen Bradley, American Sociology Review 67: 573–599, 2002).Chang Y. Chung is a Statistical Programmer at the Office of Population Research, Princeton University. He received his Ph.D. in sociology from the University of South Carolina and M.S.E. in systems engineering from the University of Pennsylvania. He is involved in multiple research projects as statistical programmer, data manager, and co-author. A recent publication is “Employment and Earnings of Foreign-Born Scientists and Engineers in U.S. Labor Markets” (with Thomas Espenshade and Margaret Usdansky, Population Research and Policy Review, 2001).Sara R. Curran is an Assistant Professor and Director of Undergraduate Studies in Sociology at Princeton University. She received her Ph.D. from the University of North Carolina, Chapel Hill. She has research interests in demography, migration, gender, economic development, environment, aging and Southeast Asia. She is currently writing a book, Shifting Boundaries, Transforming Lives: Globalization, Gender, and Family in Thailand. Recent publications include: Ambio. Special Issue: Population, Consumption, and Environment, (with Tundi Agardy, 2002) and “Engendering Migrant Networks: The Case of Mexican Migration,” (with Estela Rivero Fuentes, Demography, 2003).Bruce Fuller is a Professor of Education and Public Policy at the University of California, Berkeley. His work focuses on the dilemmas around the decentering of public aims and institutions within the worlds of child care, family welfare, and school reform. Prior to becoming a full-time teacher, he worked for a state legislature, a governor, and then as a heretical sociologist at the World Bank. His most recent books are Inside Charter Schools: The Paradox of Radical Decentralization (Harvard, 2000), and Government Confronts Culture (Taylor & Francis, 1999).Emily Hannum is Assistant Professor of Sociology at the University of Pennsylvania. Her research focuses on education, poverty, and social inequality, particularly in China. Recent publications include “Ethnic Differences in Basic Education in Reform-Era Rural China” (Demography, 2002) and “Education and Stratification in Developing Countries: A Review of Theories and Empirical Research” (with Claudia Buchmann, Annual Review of Sociology, 2001). Currently, she is working on a project sponsored by the Spencer Foundation and National Institutes of Health that investigates factors in the family, school, and community that support rural children’s education and healthy development in Northwest China.Nabil Khattab completed his Ph.D. at the University of Jerusalem. He is currently a Marie Curie postdoctoral research fellow at the Cathie Marsh Centre for Census and Survey Research, University of Manchester. His main areas of interest are sociology of education, the ethnic and gender aspects of the labor market, and social inequality. His most recent publication is “Segregation, Ethnic Labor Market, and the Occupational Expectations of Palestinian Students in Israel” (The British Journal of Sociology, 2003). In his current project, he is looking at the labor market prospects for Pakistani-Bangladeshi women in the U.K. and Muslim women in Israel.Patricia McManus is an Associate Professor of Sociology at Indiana University, Bloomington. Her research centers on gender and family inequality under advanced capitalism. She will spend 2003–2004 in Berlin at the Max Planck Institute’s Center for the Study of Sociology and the Life Course, where she will study welfare state policy and married women’s work careers in the United States, Germany, and Great Britain. Current projects also include a study of the impact of residential mobility on gender inequality within households (with Claudia Geist), and a cross-national comparison of the wage penalties for motherhood in the United States and Germany (with Markus Gangl).Stephen L. Morgan is an Associate Professor of Sociology at Cornell University. His main areas of interest are social stratification, sociology of education, and methodology. Recent publications include “Modeling Preparatory Commitment and Non-Repeatable Decisions: Information Processing, Preference Formation and Educational Attainment” (Rationality and Society, 2002) and “Counterfactuals, Causal Effect Heterogeneity, and the Catholic School Effect on Learning” (Sociology of Education, 2001). His current projects include studies of black-white differences in educational achievement and changes in labor market inequality in the 1980s and 1990s.William R. Morgan is a Professor of Sociology at Cleveland State University. He has been studying and developing education in northern Nigeria over a period of 25 years. In Cleveland, he recently completed data collection for a seven-year study of the impact of the treatment and recovery process for cocaine-addicted women on their children’s development, sponsored by the National Institute on Drug Abuse. His new project is a pilot study of the peer recruitment method to deliver HIV/AIDS education to networks of high-risk adolescents and young women.Hiroshi Ono is an Assistant Professor at the European Institute of Japanese Studies, Stockholm School of Economics. He is interested in social stratification and inequality, and the sociology and economics of education, family, and work. Currently he is working on two projects. The first is examining Internet inequality in five countries, and the second is comparing human resource practices between foreign-owned versus domestic firms in Japan. His recent publications include “College Quality and Earnings in the Japanese Labor Market” (forthcoming, Industrial Relations), and “Gender and the Internet” (with Madeline Zavodny, Social Science Quarterly, 2003).Hyunjoon Park, a doctoral student in Sociology at the University of Wisconsin-Madison, is interested in social stratification, education, and health inequality with a particular focus on East Asian countries. His current project examines the process of the transition to adulthood among Japanese, Korean, and Taiwanese young people across several dimensions, including educational and occupational attainment, and family formation. Two forthcoming publications include “Intergenerational Social Mobility among Korean Men: In Comparative Perspective” (Research in Social Stratification and Mobility, 2003), and “Racial/Ethnic Differences in Voluntary and Involuntary Job Mobility among Young Men” (with Gary Sandefur, Social Science Research, 2003).Susan E. Short is an Associate Professor of Sociology and Associate Director of the Population Studies and Training Center at Brown University. She specializes in family sociology, social demography, and social inequality. Recent coauthored publications include “Use of Maternity Services in Rural China” (Population Studies, forthcoming); “Maternal Work and Time Spent in Child Care in China: A Multimethod Approach” (Population and Development Review, 2002); “China’s One-Child Policy and the Care of Children: An Analysis of Qualitative and Quantitative Data” (Social Forces, 2001); and “Birth Planning and Sterilization in China” (Population Studies, 2000). In on-going research, funded by the NICHD, she examines the consequences of China’s one-child policy for child well-being.Rongjun Sun is an Assistant Professor of Sociology at Cleveland State University. His research focuses on population aging, and family relations in both the United States and China. Recent publications include “Old Age Support in Urban China from both Parents’ and Children’s Perspectives” (Research on Aging, 2002) and “Community-Acquired Pneumonia in Older Veterans: Does the Pneumonia Prognosis Index Help?” (with Lona Mody and Suzanne Bradley, Journal of the American Geriatrics Society, 2002). He is currently studying the mortality of the oldest-old in China.Anchalee Varangrat is a Lecturer at the Institute for Population and Social Research, Mahidol University, Thailand. Her research focuses on family formation, population, and development. She is the author of Population Projection for Thailand, 2000–2025 (Thailand Ministry of Public Health and Mahidol University, 2003). Currently, she is working on a project sponsored by the Wellcome Trust on factors affecting Thai marriage patterns.Regina E. Werum is Associate Professor of Sociology at Emory University. Her research focuses on educational inequality from comparative historical and international perspectives. Recent publications include “Warehousing the Unemployed? Federal Job Training Programs in the Depression-Era South” (American Journal of Education, 2001), and a forthcoming chapter with B. Powell and L. Steelman titled, “Macro Causes, Micro Effects: Linking Public Policy, Family Structure, and Educational Outcomes” (in After the Bell: Educational Solutions Outside of School, edited by D. Conley). Currently, she is working on a project sponsored by the NAE/Spencer Foundation and NSF that investigates cross-cultural differences in how social capital affects academic outcomes.Raymond Sin-Kwok Wong is a Professor of Sociology at the University of California, Santa Barbara. His research interests include inequality and stratification, sociology of education, quantitative methodology, urban poverty, and economic sociology, particularly Chinese entrepreneurship in East Asia. His recent publications include “Multidimensional Association Models: A Multilinear Approach” (Sociological Methods & Research, 2001), “Occupational Attainment in Eastern Europe Under Socialism” (Research in Social Stratification and Mobility, 2002), and “Chinese Business Firms and Business Entrepreneurs in Hong Kong” (De-Essentializing Capitalism: Chinese Enterprise, Transnationalism, and Identity, edited by Edmund Terence Gomez and Hsin-Huang Michael Hsiao, 2003).Gad Yair is a Senior Lecturer at the Department of Sociology and Anthropology at the Hebrew University of Jerusalem. His research interests include the sociology of schools and schooling, organizational theory, the sociology of learning, sociological theory and its history, and the theory-methodology nexus. Recent relevant publications are “Educational Battlefields in America: The Tug-of-War over Students’ Engagement With Instruction” (Sociology of Education, 2000) and “Decisive Moments and Key Experiences: Expanding Paradigmatic Boundaries in the Study of School Effects” in The International Handbook on the Sociology of Education: An International Assessment of New Research and Theory, 2003).

Purpose – The study reported here analyzed the meanings that 8-year-old children of different demographic backgrounds constructed about poverty.

Methodology/approach – Six children with different demographic profiles were selected from a larger study for closer examination of their conceptions of poverty (Chafel & Neitzel, 2004, 2005). Content analysis was used to arrive at an in-depth interpretation of the children's ideas expressed in response to a story about poverty and interview questions.

Findings – The children communicated perspectives about poverty that appear to reflect their demographic profiles. Yet, they also shared a common ideology about the poor different from the dominant societal view.

Research implications – By selecting typical children, recognizing the interrelatedness of sources of influence, and considering the data holistically, it was possible to achieve an in-depth understanding of the children's conceptions.

Originality/value of paper – With insight into the more humane conceptions that children have about the poor, adults can take steps to nurture these ideas so that as they grow older children continue to oppose discrimination and challenge the status quo.

Carles Alsinet is Professor of Social Psychology in the Faculty of Pedagogy and Psychology at the University of Lleida, Spain. His primary research interests are on children's rights and children's well-being.Loretta E. Bass is an Assistant Professor of Sociology at the University of Oklahoma. She focuses her research on children and stratification issues, and completes research in West Africa and the U.S. She recently completed a book, Child Labor in Sub-Saharan Africa, (Lynne Rienner Publishers, 2004) which offers a window on the lives of Africa's child workers drawing on research and demographic data from 43 countries. Dr. Bass’ research has appeared in Population Research and Policy Review, Political Behavior, Anthropology of Work Review, and the International Journal of Sociology and Social Policy.Michael F. C. Bourdillon was born in Africa and has spent most of his life in Zimbabwe. He is a social anthropologist, who has taught for over 25 years in the Department of Sociology, University of Zimbabwe. He has researched and published extensively on African religion. In recent years, his focus has turned to disadvantaged children in Zimbabwe. Apart from his academic work, he has long worked with an organization supporting street children in Harare. He has also cooperated with Save the Children Alliance, facilitating the establishment of a movement of working children in that country.Doris Bühler-Niederberger is Professor in Sociology at the University of Wuppertal, Germany. Several of her recent research projects have concerned childhood as a domain of professional, moral and political interest and images of childhood and children in public and professional debates. Her teaching and research interests are mainly focused on the sociology of private life and on private strategies of production and reproduction of social status and social order.Suellen Butler is currently the College Program Head of Urban Education (URBCC) and soon will be the coordinator of the Elementary Education in Multicultural Settings (ELEDM) program at Penn State Delaware County. Dr. Butler's contribution to this volume explores the activities and practices of the National School and Community Corp (NSCC), an AMERICORP school-based mentoring program in Philadelphia. Dr. Butler examines in what ways these school-based mentoring programs impact the childhood experiences of children and their schools.Steve Carlton-Ford is Associate Professor of Sociology at the University of Cincinnati, and an affiliate with the Department of Sociology's Kunz Center for the Study of Work and Family. His research examines both the impact of war on children's life chances and the effect of chronic childhood illness (particularly epilepsy) on family relationships and children's well being. He currently edits Sociological Focus, the journal of the North Central Sociological Association.Ferran Casas is Senior Professor of Social Psychology in the Faculty of Education and Psychology at the University of Girona, Spain. He is Director of the Research Institute on Quality of Life. He is author of many books and articles on children's rights. His main topics of research are well-being and quality of life, children's rights and intergenerational relationships.Verna Chow has training in neuropsychology and is a researcher at the University of Calgary. Verna Chow's and Dr. Hiller's contribution to this volume stems from a mutual interest in second-generation immigrants and their adaptation to Canadian Society, which officially proclaims itself as multicultural.Laura Daniel received a FAPESP Award as a student at Sao Paulo State University (UNESP) – Marilia, for researching “Toys and Games: Childhood in the Parque das Nações Favela,” which was supervised by Dr. Ethel Volfzon Kosminsky. She is currently a Social Sciences Master's degree student at the same university in Brazil, researching children and gender.Fabio Ferrucci is an Associate Professor of Sociology of Culture and Sociology of Education at the Faculty of Human Sciences of the University of Molise (Italy). His research focuses on the family, social policy and non-profit sector. He is the author of several articles on childhood and family policies in Italy.Cristina Figuer holds a Master's in Psychology and is currently a doctoral student in the Psychology and Quality of Life Program and researcher of the Institute on Quality of Life at the University of Girona, Spain.Kevin M. Fitzpatrick is a Professor of Sociology at the University of Birmingham, Birmingham, Alabama. His primary research focus is on health-compromising behavior among children and adolescents. In addition, he continues his work examining the role of environments and their impact on the mental health and well-being of homeless, youth, and other high-risk populations.Mònica González holds a Master's in Psychology and is currently a doctoral student in the Psychology and Quality of Life Program and researcher of the Institute on Quality of Life at the University of Girona, Spain.Daniela Grignoli is a Researcher at the Department of Economics, Management and Social Sciences of the University of Molise (Italy). She teaches Sociological Methodology and conducts research on children and new technologies.Mireia Gusó holds a Master's in Economics and is currently a researcher of the Institute on Quality of Life at the University of Girona, Spain.Patrick Heuveline is Assistant Professor in the Department of Sociology at the University of Chicago, and Research Associate at the Population Research Center, NORC and the University of Chicago. His research centers on the family as an adaptive institution and its key role in linking macro-level changes and individual behaviors. He is currently studying the consequences of mortality change in Cambodia and in high HIV-prevalence populations in Southern Africa. In addition, he is launching an international study of the effects of the relationship between the family and the State on youth well being across Western countries.Harry H. Hiller is Professor of Sociology at the University of Calgary. His specialization is dealing with macro-level questions about Canadian Society and he is the author of Canadian Society: A Macro Analysis (Prentice-Hall, numerous editions). Dr. Hiller's and Verna Chow's contribution to this volume stems from a mutual interest in second-generation immigrants and their adaptation to Canadian Society, which officially proclaims itself as multicultural.David A. Kinney received his Ph.D. in Sociology from Indiana University-Bloomington and did post-doctoral work at the University of Chicago. He is currently Associate Professor of Sociology at Central Michigan University and an affiliate faculty member at the Center for the Ethnography of Everyday Life at the University of Michigan. In addition to being the current Co-Series Editor of the Sociological Studies of Children and Youth with Katherine Brown Rosier, his publications have appeared in Sociology of Education, Youth and Society, Personal Relationships During Adolescence (Sage), and New Directions for Child and Adolescent Development (Jossey-Bass). He is currently conducting ethnographic research with children and their parents in a study of how families manage work, home life, and children's activity involvement in a fast-paced society.Ethel Volfzon Kosminsky, Professor of Sociology at Sao Paulo State University (UNESP) – Marilia, has been a recipient of research grants from the Brazilian organization CNPq and was a Fulbright grantee in the U.S. in 1995. Chair of the Graduate Program of Social Sciences at UNESP-Marilia from 2000 to 2004, she currently leads the Center of Studies of Children and Adolescents at UNESP-Marilia, and the Network for the Study of Latin American Children and Youth.Madeleine Leonard is a Reader in Sociology at the School of Sociology and Social Policy, Queen's University, Belfast. Her research interests fall within the broad remit of the “new sociology” of childhood and she has conducted research with children on a wide range of topics including their experiences of poverty, their experiences of paid employment and their participation in domestic labor within the household. Her current research concerns Protestant and Catholic children growing up along one of the most contentious peace-lines in Belfast and the research examines children's roles as political actors in Northern Irish society.Antonio Mancini is a Junior Researcher at the Department of Economics, Management and Social Sciences of the University of Molise (Italy). He is the author of several articles on children's rights. He has also co-edited a book about the rights of the children.Hyunjoon Park is a Doctoral Candidate in Sociology at the University of Wisconsin-Madison. His research focuses on the process of transition to adulthood, particularly among young people in East Asia, across several dimensions including educational and occupational attainment. Currently, he is working on a dissertation project that compares the effects of family and school on educational achievement among 15-year olds in 30 countries using the PISA data. Recent publications include “Age and Self-Rated Health in Korea: A Research Note” (Social Forces, forthcoming) and “Racial/Ethnic Differences in Voluntary and Involuntary Job Mobility among Young Men” (with Gary Sandefur, Social Science Research, 2003).Bettina F. Piko, M.D., Ph.D., graduated from medical school in 1991, then started her career in the field of public health. In the meantime, she earned an M.A. degree in sociology and a Ph.D. in health psychology and behavioral sciences. Currently she is an associate professor of behavioral sciences at the University of Szeged Hungary, and her research activities embrace research topics from psychosocial youth development, substance use and problem behavior, up to psychosocial work environment, social support and societal stress.Samantha Punch is a Lecturer in Sociology in the Department of Applied Social Science at Stirling University. She recently completed a British Academy Postdoctoral Fellowship during which time she conducted a study of children's experiences of sibling relationships and birth order in the U.K. Prior to this, she worked with Roger Fuller, Christine Hallett and Cathy Murray on the project “Young People and Welfare: Negotiating Pathways” which explored Scottish children's problems and their coping strategies, as part of the ESRC's Children 5–16 Programme. Her doctoral research included two years of ethnographic fieldwork on rural childhoods in Bolivia where she investigated the ways in which children and young people negotiate their autonomy at home, school, work and play.Marina Rago is a Junior Researcher at the Department of Economics, Management and Social Sciences of the University of Molise (Italy). She is currently involved in research projects on the implementation of children's rights.Katherine Brown Rosier is currently Associate Professor of Sociology at Central Michigan University. She published Mothering Inner-City Children in 2000 with Rutgers University Press and is currently the Co-Series Editor of the Sociological Studies of Children and Youth with David Kinney. Other publications have appeared in The Journal of Contemporary Ethnography, Human Development, The Journal of Comparative Family Studies, and several other journals and edited volumes. While continuing to write on experiences of low-income African-American children and families, she is also conducting research and writing a book with colleague Scott L. Feld on Louisiana's Covenant Marriage.Carles Rostan is Professor of Developmental Psychology in the Faculty of Education and Psychology at the University of Girona, Spain and researcher of the Institute on Quality of Life. His primary research interests are on children's development and children's rights.Marta Sadurní is Professor of Developmental Psychology in the Faculty of Education and Psychology at the University of Girona, Spain. She is researcher of the Institute on Quality of Life. Her primary research interests are on children's development and children's rights.Gary D. Sandefur is Professor of Sociology at the University of Wisconsin-Madison. His publications include Growing Up with a Single Parent (Harvard University Press, 1994) with Sara McLanahan, “What Happens after the High School Years among Young Persons with Disabilities,” Social Forces, 82 (2003), 803–832 with Thomas Wells and Dennis Hogan, and “Off to a Good Start? Postsecondary Education and Early Adult Life,” in Richard Settersten, Frank Furstenberg, and Ruben Rumbaut (Eds), On the Frontier of Adulthood: Theory, Research, and Public Policy, University of Chicago Press, forthcoming with Jennifer Eggerling-Boeck and Hyunjoon Park. He is currently working on quantitative and qualitative analyses of the transition to adulthood in the United States and other countries.Angelo Saporiti is Professor of Sociology at the Faculty of Economics of the University of Molise (Italy). Dr. Saporiti also teaches Social Ethics, and is the author of books and articles on children's rights. Angelo Saporiti is involved in various research international networks on childhood sociology and children's rights.Jeffrey M. Timberlake is Assistant Professor of Sociology and Research Associate at the Kunz Center for the Study of Work and Family at the University of Cincinnati. He primarily studies the causes and consequences of urban inequality, particularly race-ethnic residential segregation. Current projects include analyzing data from the 1970 to 2001 Panel Study of Income Dynamics and the 1970 to 2000 U.S. Censuses to estimate racial inequality in children's neighborhood socioeconomic status. In addition to his work with Patrick Heuveline on comparative family demography, he is also conducting several studies of race-ethnic attitudes in America.Darlene Romania Wright is Assistant Professor of Sociology at Birmingham-Southern College. Her primary research interests pertain to adolescent health-compromising behavior. Her current research is on the effects of social capital on violent behavior among secondary school students.

Within individual countries, the paths towards increasing educational attainment are not always linear and individuals are not equally affected. Differences between boys’ and girls’ educational attainments are a common expression of this inequality as boys are more often favored for continued schooling. We examine the importance of birth cohort, sibship size, migration, and school accessibility for explaining both the gender gap and its narrowing in secondary schooling in one district in Northeast Thailand between 1984 and 1994. Birth cohort is a significant explanation for the narrowing of the gender gap. Migration, sibship size, and remote village location are important explanations for limited secondary education opportunities, especially for girls.

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.