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1 – 10 of over 1000Shigeru Inui, Yuko Mesuda and Yosuke Horiba
The final goal of this study is to virtualize draping. Draping which is one of the methods to design paper patterns for clothing requires much labor and time. The sub-goal of this…
Abstract
Purpose
The final goal of this study is to virtualize draping. Draping which is one of the methods to design paper patterns for clothing requires much labor and time. The sub-goal of this study is to construct a system in which the fundamental functions of draping are equipped.
Design/methodology/approach
The system is realized in the virtual world by integrating the virtualized elements of real draping. The cloth is modeled by mechanical formulation, and the shape is determined by numerical calculation. The hand is geometrically modeled, and the captured motions of the hand and fingers are applied to the model. The model dress form is made from the data by measurement. The system in which darts can be made in the virtual space is constructed by integrating the models.
Findings
It is confirmed that the cloth model in the virtual world can be manipulated by the motions of the fingers in the real world. And it is suggested that it is possible to design practical paper patterns for clothing by adding functions to the system.
Originality/value
We are aiming at the system to design paper patterns by the movements of the fingers. With this system, it is expected that the efficiency in designing paper patterns is much improved, and it becomes possible to design clothing that fits individuals efficiently.
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Bartosz Dziugiel and Zdobyslaw Jan Goraj
The purpose of this study is to investigate the influence of the technical and operational specifications of the Small Aircraft Transport System (SAT/SATS) to the achieved safety…
Abstract
Purpose
The purpose of this study is to investigate the influence of the technical and operational specifications of the Small Aircraft Transport System (SAT/SATS) to the achieved safety level.
Design/methodology/approach
Safety estimation was made with the use of mathematical model of safety of light aircraft in commercial operations developed on the basis of Federal Aviation Administration (FAA) data. The analysis was conducted for two different SATS business models based on Direct AiR Transport (DART) concept. It allowed for the investigation of the impact of technical specifications of the aircraft included into the SATS fleet as well as the selected elements of the applied business model on SATS safety level.
Findings
It was found that the proposed changes to DART system resulted in a significant improvement of safety. Mean Time Between Incidents and Accident (MTBIA) increased by 200 per cent. Additionally, the introduced alterations impacted the weights of particular domains and pilot’s error became less critical than the technical reliability.
Practical implications
It was shown that the application of new requirements influences both the safety level and the cost of operation, which was demonstrated within the ESPOSA and DART projects. Additionally, it was indicated that further effort to improve the light aircraft safety is absolutely necessary.
Originality/value
Originality consists in combining in one mathematical model both the aircraft configuration and the rules for business operation. Optimization of selected parameters of the system leads to a significant reduction in the accident number and to keeping the cost increment at a reasonable level. It was also found that the resulted improvement sometimes cannot be sufficient to consider a small aircraft operation fully safe, mainly owing to the numerous restrictions because of its small weight and loading capacity.
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Han Shen, Xinge Li and Yangfan Zhang
With the development of tourism industry, online travel agencies (OTA) have gradually become an important channel for tourism product supplies and sales. Some OTAs provide…
Abstract
With the development of tourism industry, online travel agencies (OTA) have gradually become an important channel for tourism product supplies and sales. Some OTAs provide consumers with a platform for tourism guidance and online travel sharing. They not only satisfy some tourists’ desire to share their experiences but also provide reference for more consumers to choose travel products. This process is the process of value co-creation by customers and online travel companies. This study is conducted under DART theory, a theoretical framework of value co-creation composed of four dimensions, namely dialog, access, risk-assessment, and transparency. Brand equity is divided into four aspects: brand loyalty, brand awareness, customer perceived value, and brand image. This study uses the structural equation model to investigate the impact of customer value co-creation behavior on brand equity of online travel enterprises and interprets the process and mechanism of customer value co-creation behaviors for online travel business brand equity, which provides more efficient strategies and methods for platform interaction and value co-creation.
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Tiziana Russo Spena, Angela Caridà, Maria Colurcio and Monia Melia
The purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to…
Abstract
Purpose
The purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim of the study is to frame the Temporary Shops phenomenon in Italy and to analyze its value co‐creation potential.
Design/methodology/approach
The DART model proposed by Prahalad and Ramaswamy has been chosen as the theoretical framework for understanding the Temporary Shops phenomenon. The authors investigate the process of value co‐creation inside the Temporary Shops through its four key building blocks, namely, dialogue, access, risk/benefits and transparency. Through a multiple‐case study, the authors study in‐depth evidence from five leading firms that represent the main Temporary Shops in Italy over the last two years.
Findings
Temporary Shops provide a locus of value co‐creation in which the interactive and experiential relationship between the firm and the customer is engaged and value co‐creation emerges.
Research limitations/implications
There are two main limitations: this study is exploratory and analyzes co‐creation only from the company perspective. Further studies may widen the unit of analysis from firm to customer's network and thus provide further insights about antecedents and implications of the interaction in a multi‐sensory context.
Originality/value
The work contributes to understanding the role of experiential environment in value co‐creation processes, as well as analyzing the contribution of a new distribution phenomenon with respect to co‐creation through the application of the DART model.
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Emerson Wagner Mainardes, Aridelmo Teixeira and Paula Cristina da Silveira Romano
The purpose of this paper is to identify the factors that favor the activity of co-creation with customers in the banking sector. The way in which consumers co-create with banking…
Abstract
Purpose
The purpose of this paper is to identify the factors that favor the activity of co-creation with customers in the banking sector. The way in which consumers co-create with banking organizations was also examined.
Design/methodology/approach
The “dialogue, access, risk and transparency” model was employed with the variables dialogue, access, risk assessment and transparency, as per Prahalad and Ramaswamy (2004). The final data sample accounted for 265 clients of a large Brazilian bank and multiple linear regression was used to analyze the data.
Findings
The results indicated a significant and positive association with access, risk assessment and transparency when the bank co-created with these clients. Dialogue did not appear significantly affect to the co-creative process between clients and the bank.
Research limitations/implications
The study was conducted with customers of only one major Brazilian bank. The authors recommend that the same study is conducted in other retail banks, investment banks and smaller banks, with a specialized focus. Limitations notwithstanding, the outstanding findings of this research relate to customer perceptions, which, it should be noted, do not necessarily reflect the totality of the relationship between client and bank.
Originality/value
Understanding co-creation in the banking sector is a new learning perspective on consumer behavior and interactions within the service production process. The justification and relevance of this study derive from the construction of this knowledge and the scarcity of empirical work in this area.
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Long Hong Pham, Erisher Woyo, Trang Huong Pham and Dao Thi Xuan Truong
Widespread technology adoption in tourism enables tourists to be active content creators, thus, influencing destination brands through co-creation. This study examines value…
Abstract
Purpose
Widespread technology adoption in tourism enables tourists to be active content creators, thus, influencing destination brands through co-creation. This study examines value co-creation, social commerce information sharing, and destination brand equity.
Design/methodology/approach
A quantitative approach was applied to analyse data collected from a global online survey. Hypotheses were tested using PLS-SEM analysis.
Findings
Results show that destination brand equity is positively influenced by value co-creation. Additionally, social commerce information sharing mediates the relationship between value co-creation and destination brand equity.
Practical implications
The article adds new insights to tourism marketing by investigating value co-creation, social commerce information sharing and destination brand equity. It also offers interesting implications for destination managers to improve Vietnam as a destination brand.
Originality/value
This paper is among the first to test the mediating role of social commerce on value co-creation and destination brand equity.
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A new approach to meeting information requirements of Computer Application Systems has emerged recently, that of Distributed Database. To cope with the new issues raised by the…
Abstract
A new approach to meeting information requirements of Computer Application Systems has emerged recently, that of Distributed Database. To cope with the new issues raised by the approach, new Data Analysis methods have appeared. This paper discusses experience gained with one notation, the problems encountered and the creation of a new notation designed to overcome these problems.
Seyedeh Khadijeh Taghizadeh, Krishnaswamy Jayaraman, Ishak Ismail and Syed Abidur Rahman
The purpose of this paper is to validate scale measurements of dialogue, access, risk assessment and transparency (DART) constructs, as the process of value-co-creation, and then…
Abstract
Purpose
The purpose of this paper is to validate scale measurements of dialogue, access, risk assessment and transparency (DART) constructs, as the process of value-co-creation, and then understand its effect on innovation strategy. Further, the paper explores the influence of innovation strategy on the market performance.
Design/methodology/approach
The model links four dimensions of DART as building blocks of value co-creation, to the innovation strategy. Further, the model links innovation strategy to the market performance. In total, five hypotheses are postulated. Testing was conducted through structural equation modeling using PLS-SEM, utilizing data from 249 managers of telecommunication companies in Malaysia.
Findings
The result of the analysis revealed dialogue, risk assessment and transparency having a significant positive relationship with innovation strategy. These results signified the importance of value co-creation to formulate an innovation strategy of the firms. The finding of the research shows that innovation strategy has a strong effect on market performance as well.
Practical implications
Implementing value co-creation process facilitates companies in formulating an innovation strategy that enhances market performance significantly.
Originality/value
The paper validated scale measurement of DART model which adds substantial knowledge and concepts in the areas of value co-creation process. It describes the first empirical research study on the practice of value co-creation and innovation strategy in developing country focusing on telecommunication industry. Further, the model examines the effect of DART dimensions on innovation strategy result in market performance enhancement.
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D.X. Gong, B.K. Hinds and J. McCartney
The requirements in CAD modelling of garments are first considered and alternative user interfaces are considered. Features which occur in block patterns and for which accurate…
Abstract
The requirements in CAD modelling of garments are first considered and alternative user interfaces are considered. Features which occur in block patterns and for which accurate simulation is required are identified. An energy based modeller, developed for drape simulation, is introduced and applied to model garment constructional details in fabric test specimens of variable stiffness. The modeller is further applied to garment pieces in contact with a mannequin to compare drape with and without constructional features.
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Choong Hyo Kim, In Hwan Sul, Chang Kyu Park and Sungmin Kim
The purpose of this paper is to illustrate the generation of basic garment pattern using three‐dimensional body measurement data.
Abstract
Purpose
The purpose of this paper is to illustrate the generation of basic garment pattern using three‐dimensional body measurement data.
Design/methodology/approach
A pre‐defined garment model is deformed using free‐form deformation method and the model is flattened to generate flat patterns.
Findings
The paper finds that individual basic garment patterns are automatically generated and verified to be well fit on human subjects.
Research limitations/implications
The current approach is to focus on the generation of basic bodice patterns; however, other patterns can also be generated by this method by preparing more garment models.
Practical implications
This method can reduce the time required to design basic patterns as well as enhance their fitness.
Originality/value
The automatic generation of individually fitted garment pattern is one of the most important steps in future garment production process.
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