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1 – 6 of 6Amalia Hidalgo-Fernández, Salvador Moral-Cuadra, Antonio Menor-Campos and Tomas Lopez-Guzman
The purpose of this paper is to perform an analysis of how pets in general and dogs in particular condition the planning and realisation of people’s trips. Similarly, the…
Abstract
Purpose
The purpose of this paper is to perform an analysis of how pets in general and dogs in particular condition the planning and realisation of people’s trips. Similarly, the motivations that lead families to travel with their pets in Spain are analysed.
Design/methodology/approach
The methodology used in this research consisted of carrying out fieldwork based on surveys of 1,696 dog owners in Spain. The data analysis was carried out using a Partial Least Squares methodology (PLS-SEM) to test the relationship of the families with their pets, the motivations they have for travelling with their pets and the assessment of the destination by both the family and the pet itself.
Findings
The main results of this research focus on analysing how and when a family plans a trip with their pet, except for their second home, there are several motivations for both families themselves and their pets, which condition this trip and that must be considered by tourist destinations. Similarly, it is also concluded that the motivations are closely related to the attachment that the family has to the pet.
Originality/value
The originality of this research focuses on including the relationship of the family with their dog and the adequacy of the destination to the needs of their pet as motivation to make a certain trip or choose a certain destination.
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Salvador Moral-Cuadra, Juan Carlos Martín, Concepción Román and Tomás López-Guzmán
The main objective of this research is to establish an integrated model of gastronomy tourism to help some of the main public and private stakeholders design strategies to improve…
Abstract
Purpose
The main objective of this research is to establish an integrated model of gastronomy tourism to help some of the main public and private stakeholders design strategies to improve tourists' gastronomic experience and satisfaction, taking gastronomic motivations as a starting point. Furthermore, the difference between destination satisfaction and gastronomic satisfaction has been established in order to determine the degree to which each one influences loyalty towards the destination.
Design/methodology/approach
After detailing the theoretical framework for the development of the hypotheses, the study was carried out using a quantitative methodology based on structural equation modelling (SEM). The final sample consisted of 710 tourists who visited Córdoba, Spain – a world heritage city of international renown.
Findings
Results indicate that gastronomic motivations, gastronomic experience and destination satisfaction have a direct influence on loyalty towards a destination. Also, destination satisfaction is found to play a mediating role in the relationship between gastronomic experience and loyalty towards the destination. Differences between destination and gastronomic satisfaction have been evidenced. For fostering a tourist's loyalty towards a destination, gastronomic satisfaction alone is not enough; other elements inherent to the destination itself are necessary for full loyalty, whether attitudinal or behavioural.
Originality/value
Correctly identifying tourist motivations can help managers of Destination Management Organizations (DMOs) to develop tailored marketing and communication campaigns that boost return visits to the destination or recommendations to family and friends. DMOs need to be aware that DMOs cannot overlook elements such as safety, hospitality or destination cleanliness at the expense of gastronomic satisfaction.
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Ana Lendínez-Turón, Cándida María Domínguez-Valerio, Francisco Orgaz-Agüera and Salvador Moral-Cuadra
The purpose of this research paper is to adapt and validate a useful instrument to diagnose the knowledge, attitudes, behaviours and intention to participate (KABIP) towards…
Abstract
Purpose
The purpose of this research paper is to adapt and validate a useful instrument to diagnose the knowledge, attitudes, behaviours and intention to participate (KABIP) towards Sustainable Development Goals (SDGs) in higher education institutions (HEIs) from the public administration in developing countries.
Design/methodology/approach
The study was carried out using the Delphi technique, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). For the Delphi method, 30 experts participated in three rounds. For the EFA and CFA, a sample of 790 people was selected. The instrument items were extracted from relevant scales on the topic.
Findings
The reliability and internal consistency of the instrument were tested and confirmed. Therefore, this study gives a scientific tool to measure the KABIP towards SDGs in different sectors of the public administration, and it can be used in developing countries.
Originality/value
The new questionnaire with 66 items and four dimensions can be used to diagnose KABIP towards SDGs at HEIs in developing countries. It has a very important implications because, although attention for SDGs around the world is increasing, only a limited number of valid scientific instrument that measure aspects related to it is available. Furthermore, the knowledge, attitudes, behaviour and intention to participate scale can facilitate the creation of new strategies regarding SDGs in developing countries.
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José Valverde-Roda, Salvador Moral-Cuadra, Minerva Aguilar-Rivero and Miguel Ángel Solano-Sánchez
This paper aims to replicate a model already proven in previous research in this field. This will make it possible to explain the possible relationships that may occur among the…
Abstract
Purpose
This paper aims to replicate a model already proven in previous research in this field. This will make it possible to explain the possible relationships that may occur among the motivations, perceived value, satisfaction and loyalty of the tourist towards the Alhambra and Generalife inscribed as World Heritage Site (WHS) in 1984.
Design/methodology/approach
From a dataset containing 1,612 surveys, a model a model based on structural equations has been carried out through SmartPLS software, focus the analysis on the model dependent variables’ predictive power, as well as the size of the effect and the statistical inference of the structural relationships.
Findings
The main conclusions include the influence of perceived value on satisfaction as well as the influence of the latter on loyalty. it is remarkable the effect that the perceived value has on satisfaction, and satisfaction on loyalty. This implies that a positive assessment of world heritage destinations leads a subsequent loyalty to them.
Practical implications
The results obtained in this research can be used as a starting point for the establishment of new strategies for the promotion of the destination in terms of tourism and heritage.
Originality/value
The inclusion in the list of WHS is recognition in terms of material and historical quality, as well as a stimulus for tourism because it increases the number of visits to the destination. Several studies carried out in these types of destinations have shown the existence of a relationship between motivations, perceived value, satisfaction and loyalty. However, there are no previous studies carried out in the Alhambra and the Generalife that sustain this relationship. This work makes a contribution that completes the academic literature on the study of the emotional bonds between the historical and monumental heritage and the tourist who visits it and its behaviour.
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Minerva Aguilar-Rivero, Miguel Ángel Solano-Sánchez, Tomás López-Guzmán and Salvador Moral-Cuadra
This research aims to analyse the degree of influence that viewing frequency and preferences for movies and television (TV)/platforms series and aspects related to movie…
Abstract
Purpose
This research aims to analyse the degree of influence that viewing frequency and preferences for movies and television (TV)/platforms series and aspects related to movie destinations have on the socio-demographic profile of the tourist interested in film tourism.
Design/methodology/approach
An artificial neural network (ANN) is used, in which the input values correspond to the questions asked through the questionnaire and the estimated output values are the socio-demographic profile.
Findings
Low frequency of attendance at movie theatres, especially amongst the youngest. Profiles with a higher level of education value the cultural elements in the destination more. A high-income profile is revealed that considers the visit to the film destination as a secondary reason for their trip since they value the proximity to the main holiday destination and show that this visit does not bring them greater satisfaction than other activities. Experiential tourism is another aspect valued by the profiles with the highest income, which can be easily related to film tourism.
Originality/value
Customised input values estimate specific output values, building “identikits” of tourists based on the responses incorporated into the model and easily customisable by the researcher, making them useful in film tourism products and service elaboration. Although this method has been used successfully on other tourist profile types, no studies of this type applied to film tourism were found, and this work aims to pioneer this line.
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Lucía García-García, Miguel Ángel Solano-Sanchez, Guzmán A. Muñoz-Fernández and Salvador Moral-Cuadra
This research aims to demonstrate the possible link between the sociodemographic profile of visitors motivated by the visit to flamenco shows and the city of Córdoba (Spain), and…
Abstract
Purpose
This research aims to demonstrate the possible link between the sociodemographic profile of visitors motivated by the visit to flamenco shows and the city of Córdoba (Spain), and the preferences and sensations regarding these experiences.
Design/methodology/approach
The methodology used (multilayer perceptron) is based on the development of an artificial neural network.
Findings
The results show that the variables age and educational level are determining factors in the profile of the visitor. Also, as the level of income increases, so does the interest in flamenco, a fact that can be useful to determine the target audience for this type of shows.
Originality/value
Flamenco is an art that originated in the Andalusian region that arouses the interest of the visitor due to its music, way of singing and dance. Flamenco is a popular art that excites and awakens the senses of those who attend this dance, song and guitar show. Its recognition as Intangible Heritage of Humanity by United Nations Educational, Scientific and Cultural Organization (UNESCO) since 2010, makes it a tourist product that motivates visitors to travel to the city of Córdoba (Spain), being also one of flamenco's places of origin. Córdoba has this art in its tourist offer so that the identity of the city has two aspects: patrimonial and immaterial, among the flamenco highlighted.
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