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This paper aims to examine a copy Hiraga Gennai wrote advertising the toothpowder brand Sosekiko in terms of its target audience, product decisions pertaining to branding and packaging, pricing and advertising objectives and message appeals. A masterless samurai in the eighteenth century, Hiraga Gennai is considered Japan’s first advertising copywriter. Life of the versatile Renaissance man Gennai and the influences of his accomplishments on advertising in following generations are briefly discussed.

The research draws from a sampling of classical and contemporary literature as well as the interpretation of the images shown here. Visual content is described and analyzed as well.

Gennai’s witty and humorous advertising copy for handbills attracted the townspeople of Edo. The toothpowder market was mature and competitive, and Gennai’s copy emphasized differentiation through packaging and volume discount rather than ingredients. The advertising copy has culturally unique aspect: It appeals to the audience’s ninjo, or feelings of humanity, and explicitly solicited disseminating positive word-of-mouth by the audience.

This research shows that activities resembling more contemporary marketing practices, such as advertising and branding, for consumer products such as toothpowder existed in eighteenth-century Japan, more than a century prior to the paradigmatic development of marketing concept. The possibility for Gennai as a potential strategic marketing planner and implementer, in addition to advertising copywriter, is researched and analyzed.

Using corporate value statements of the top Fortune 300 firms for the year 2012, we examine relationships among the stated values of these companies, their industries, and their Corporate Social Responsibility (CSR) performance measures. We classify stated values into 21 broad categories. We find that corporate values exhibit strong industry affiliations. Correspondence analysis and regression models indicate that 19 out of 21 values are related to at least one performance measure and while some values are associated with improved performance (e.g., ethics), others (e.g., safety) have a negative impact. Further, while some values have the anticipated impact on performance (e.g., the shareholder value is positively associated with financial performance), some show no relationship (e.g., the environment value is not associated with environmental performance). Finally, our findings also suggest possible CSR washing in some cases. Overall, the study finds corporate values do affect their performance.

We wish to die peacefully in a manner suited to our values and taste. We also wish to be attended at our deathbed by people whom we love and try to find meaning in death. Here, I evaluate nursing of dying patients with regard to alienation of life and death from our daily living, problems concerning the judgment of death, how to die in a manner that fits the person's values and taste, and nursing for spiritual healing with traditional views of life and death, and cultural background of attending dying persons of the Japanese.

Investigating the characteristics of the transformation of China's agricultural growth and the institutional reforms during the whole transition period in the 1980s will help to understand China's economic and agricultural reform and offer some successful experiences to other developing countries. The purpose of this paper is to answer the following questions: Has China's agricultural output experienced a structural break toward a more stable state? When did the break point happen? What factors did play key roles during the transformation?

This study applies the nonlinear structural break regime switching analysis which includes two different models: one with the structural break only in the variance and one with the structural break in both shift parameters and the variance.

The empirical results showed that it took five years for agricultural development in China to finish the reform that began in 1980. The agricultural growth had become more stable after the break point which was around 1985‐1986. Both the primary industry and agricultural sector had transformed from a “low growth rate, high volatility” state to a “high growth rate, low volatility” state. Among the different driving factors, the Household Responsibility System (HRS) and preferential policies for agricultural products played the most important roles in the early stage of the economic reform.

The authors first study the structural break of China's agricultural output by the regime switching model. From the empirical results, the structural break point was determined to be around 1985‐1986, after which China's agricultural output had become more stable.

This paper gives a bibliographical review of the finite element methods (FEMs) applied to the analysis of ceramics and glass materials. The bibliography at the end of the paper contains references to papers, conference proceedings and theses/dissertations on the subject that were published between 1977‐1998. The following topics are included: ceramics – material and mechanical properties in general, ceramic coatings and joining problems, ceramic composites, ferrites, piezoceramics, ceramic tools and machining, material processing simulations, fracture mechanics and damage, applications of ceramic/composites in engineering; glass – material and mechanical properties in general, glass fiber composites, material processing simulations, fracture mechanics and damage, and applications of glasses in engineering.

In this study, the authors aim to understand the antecedents of technology adoption in Sub-Saharan Africa by investigating the relationship between people's economic status, their positive attitudes, and the adoption of communications technology.

The authors used data obtained from the Gallup World Poll that was conducted in 2008. The Gallup World Poll is a survey of residents in more than 150 countries. Based on a sample of 8,787 in Kenya, Ghana and Nigeria, the authors used SEM to test the hypotheses.

Hierarchical regression analyses revealed that economic status significantly predicts both positive attitudes and technology adoption. Further, the authors found that infrastructure development moderates the relationship between economic status and technology adoption.

The study attempts to plug the gaps in established theories of technology adoption which typically do not take into consideration factors that are peculiar to LDC contexts.

This investigation aims to reframe the sizeable literature on barriers and drivers for energy efficiency measures (EEMs) and the phenomenon of the energy efficiency gap. The authors identify a gap between academic methods and industrial needs, as well as a neglect of the cultural dimension, despite its considerable impact. On the basis of this insight, the purpose of this paper is to integrate all of the various influences on industrial energy behavior previously identified in the literature in a refined energy cultures framework.

This paper includes a systematic literature review of research in the field of energy management, energy efficiency and cultural aspects within barriers and drivers of energy behavior. The authors select and refine an existing energy cultures framework for the industrial context. To meet industrial needs, the authors applied an ontology mapping of its core elements onto an international standard common for industrial energy management practice.

First, the authors present a refined framework for industrial energy cultures incorporating past barriers and drivers as factors. The framework enables an evaluation of attitude and behavioral aspects, underlying technologies, organizational culture and actions related to energy as a system of interdependencies. Second, the factors are ranked on the basis of the number of appearances and empirical metadata. Economic aspects such as “purchase, installment and hidden costs”, “general investment and risk behavior” and “regulatory conditions” are the highest ranked factors, but “existing knowledge about EEM”, “hierarchy approach: top down” and “environmental concerns” follow closely and represent cultural aspects, which are still underrated. Third, while illustrating a successful mapping onto a standardized process of continuous improvement, the authors also argue for heightened academia–practice efforts.

Reframing the energy efficiency gap as a problem of what aspirations play a role, what technology is chosen and how technologies are used should increase the level of implementation of EEMs in the real business world. Introducing the refined energy cultures framework serves as a starting point for future transdisciplinary collaboration between academia and practice.

Targeting the energy efficiency gap is an essential part of the sustainable development goals. The refined energy cultures framework allows for a better understanding of the industrial energy behaviors that are responsible for a significant share of a company’s success. The introduction of energy cultures serves as a starting point for future scholarly research within sustainability management accounting.

The investigation combines existing research streams, their concepts and their results about cultural aspects related to energy efficiency for both academics and practitioners. This review is the first to capture all of the various factors analyzed in academic literature using the energy cultures framework as a basis. The authors add to the theoretical development of that framework with its application to the industrial context. This is identified as a gap. Its refinement helps to holistically understand barriers and drivers of industrial EEMs to support its practical implementation.