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This chapter argues that in today’s complex, globalised and technologised world, business and communication cannot remain in their separate silos – neither in academia nor in practice. The chapter approaches the topic with the help of a case and discusses how communication studies have invaded the fortress of the Aalto University School of Business, Finland. The development of an international Master’s Programme in Corporate Communication was informed by three major research projects in particular, which focused on internal communication practices of multinational companies and the perceptions of communication professionals on the knowledge and skills required of future communicators. Although Corporate Communication studies have been accommodated by the business school fortress for over 10 years, the time has not been without multidisciplinary challenges.

Compared with the history of many other countries, sport has had an exceptional role in the Finnish transformation from a young to a mature nation. Finland has a relatively long tradition in the sociology of sport. The interest has been focused on a wide range of physical activities. At the same time, the parent discipline of sociology has been a “mother” science in the field; as such the more representative term in Finland for this area is the “social science of sport and physical activity.” Finnish sociology of sport is strongly concentrated in Jyväskylä and most of the scholars in the field have been educated at the University of Jyväskylä. Recently the research in the field has spread to other universities and new perspectives have enriched the research. The critical mass of Finnish sociology of sport is not very big. Approximately 400 students have graduated in the field during its history and approximately 60 have worked in the field as professional researchers. Most of the publications in the field are for a domestic audience. The group of internationally active scholars is relative small. The variety of research themes is nevertheless wide. However, interest has continued in a few of them, and has focused on several researchers. In this respect, the most central themes have included changes in sports culture, socialization into sport and physical activities, gender and physical activities, the social significance of sport and physical activity, and organized sport movements.

The present chapter explores the topic of death in the context of contemporary New Delhi, India. Building upon what I chose to call an ‘expanded ethnography’, it explores the multiple ways in which sensory, visual and digital mediations and tools can help researchers address such an existentially delicate topic. Building on a mix of online visual ethnography (of computer screens and smartphones), of bodily/sensory practices, of sound recording and image-making, my research focussed on retirement homes and shelters amidst a bulging Indian metropolis. I engaged with subjects who, because of personal choices or family difficulties, have ended up finishing their lives in solitude amidst a city forced to co-live with the presence of death. Alternating between photographic portraits, filmic observations and moments of playful exchanges in front of a camera (with me as one of the objects portrayed) my method capitalizes upon the integration (and problematisation) of bodily (sensory and affective) as well as digital techniques. All together these different mediations have granted me access to different layers of connection to the topic of death in Delhi and also to my ageing guides/interlocutors.

This chapter seeks to present a limited overview of some aspects of manipulated and/or fake images that contribute to society ‘becoming post-truth’. It subclassifies levels of manipulation and also presents the finding from a descriptive survey that gauges perceptions on awareness and recognisability of fake images. It also presents perceptions of effect on individuals of images modified for aesthetic reasons and carried by social media. The majority of respondents seemed affected by this, but with only a minority whose perception of self was affected. Another result of the survey is that there is a general mistrust of images not carried by gatekept sources.

Although the early conversations of microcelebrity centered on Anglo-centric theories and context despite the varied backgrounds and cultural context of microcelebrity, this compilation of chapters seeks to assess and reframe the applications and uptake of microcelebrity around the world. Each of the chapters in this anthology contribute to expand the theoretical concept and contextualize the history and cultural affairs of those who are famous online. The case studies provide examples of how a microcelebrity emerges to fame because of their exposure and interaction within a group of niche users, a specific online community, or a specific cultural and geographical context through the social networks that emerge online. Academic scholarship on microcelebrity has crossed methodologies, disciplines and platforms demonstrating the wide appeal as the influence of these figures are on the rise. As preparation for the reader, this chapter offers a brief history of current scholarship, with an emphasis on shifting knowledge production away from an Anglo and Global North perspective. The introduction chapter serves as a road map for the reader breaking down each of the three sections of the book – norms, labors, and activism. Lastly, the co-editors have outlined different ways to read the text group chapters according to reader interest.