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Eugenia Rosca, Guido Möllering, Arpan Rijal and Julia Christine Bendul
The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the Pyramid (BOP) settings. It distinguishes micro-, small- and medium-sized enterprises…
Abstract
Purpose
The purpose of this paper is to explore mechanisms of supply chain inclusion in Base of the Pyramid (BOP) settings. It distinguishes micro-, small- and medium-sized enterprises (MSME)-led local supply chains on the one hand and multinational enterprises (MNEs)-led global supply chains on the other hand. This paper aims to answer the following research question: Which mechanisms of supply chain inclusion are employed empirically by MSMEs and how can these mechanisms influence social impact creation in MNE-led global supply chains?
Design/methodology/approach
A large-scale empirical study of MSMEs operating in BOP markets is performed and a cluster analysis conducted to systematically categorize supply chain inclusion. The cluster analysis and current literature yield theory-based implications for MNE-led global supply chains.
Findings
The cluster analysis reveals three meaningful clusters of supply chain inclusion in BOP markets and highlights two main aspects. They include direct vs indirect mechanisms of inclusion and diversity in supplier relationships with local organizations aimed at either “sourcing” local capabilities needed for inclusion or “outsourcing” the inclusion. Based on these aspects, two scenarios are proposed and evaluated for local-global supply chain symbiosis.
Research limitations/implications
This study aims to contribute to the existing literature with a more fine-grained understanding of the inclusion of BOP actors in local supply chains and by proposing alternative trajectories for global supply chain inclusion.
Practical implications
The findings outline several important decisions that managers need to make to include BOP actors in supply chain activities.
Originality/value
This paper contributes a novel, combined perspective of local supply chains (MSMEs) and global supply chains (MNEs).
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Maria Alejandra Pineda-Escobar
This exploratory research aims to analyze sustainable innovation in the context of inclusive business in Latin America.
Abstract
Purpose
This exploratory research aims to analyze sustainable innovation in the context of inclusive business in Latin America.
Design/methodology/approach
The study performs a summative content analysis of 22 inclusive businesses (IBs) of current Business Call to Action (BCtA) members in Latin America. Codes were created to identify the modification or introduction of sustainable products/services/processes. Data were analyzed using NVivo 12.
Findings
Results show a prevalence of Colombian examples within Latin American inclusive business, and a more significant proportion in the agricultural sector, consistent with reports found in the literature. The authors found that sustainable innovation takes place when introducing new products/services/processes that respond to the needs of the bottom of the pyramid (BoP) population, or modifying existing processes and services to make them more sustainable.
Originality/value
As most sustainable innovation literature is product-oriented and technically dominated, these results contribute to the newer works adopting a more comprehensive conception of innovation, providing empirical evidence at the product, service and process levels. The results provide insights on how inclusive businesses make adaptations to improve the sustainability of their supply chains to bring their products/services within reach of isolated and disadvantaged communities. The findings also suggest that sustainable product innovation in an inclusive business goes beyond a cost reduction objective. Tailored design reveals a hybrid socioeconomic goal with a high degree of local context embeddedness and precise attention to nascent specialized demand. The results could be of practical use for organizations that want to operate an inclusive business in BoP markets.
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Valeria Varga and Eugenia Rosca
The purpose of this paper is to answer the following research question: how can intermediaries contribute to social impact creation through their interventions at different levels…
Abstract
Purpose
The purpose of this paper is to answer the following research question: how can intermediaries contribute to social impact creation through their interventions at different levels of distribution networks in the base of the pyramid (BoP) markets?
Design/methodology/approach
The paper adopts an embedded case study of an intermediary organization. The analysis focuses on the intervention of the intermediary on the distribution stages of supply chains in four different projects in the food sector in Ethiopia, Benin, Nigeria and Bangladesh.
Findings
The embedded case study reveals essential formal and informal roles undertaken by the intermediary organization to develop decentralized distribution networks based on local micro-entrepreneurs. The study proposes that efforts undertaken by the intermediaries toward knowledge sharing and capacity building among partners can enable the adoption of pro-poor strategies across the supply chain. Moreover, hybrid intermediaries can act as “guardians” of the mutual value creation approach since one of their key roles is to advocate the needs of the BoP.
Research limitations/implications
Important implications for improving nutrition and food security in the BoP markets are developed based on the empirical findings. The findings open avenues for further research into the antecedents of retention rates in distribution networks based on local micro-entrepreneurs.
Practical implications
Findings have implications for different types of BoP initiatives by highlighting how intermediary organizations intervene to develop distribution models with a special focus on social impact.
Originality/value
This paper fills an important research gap by discussing social impact aspects in BoP supply chains by adopting the perspective of intermediary organizations.
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Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus…
Abstract
Purpose
Driving economic development at the bottom of the pyramid (BOP) is an enduring global challenge. While the market-based approach places hope on entrepreneurship as a major impetus to drive the underdeveloped economy, the performance of entrepreneurial businesses and their impact on poverty reduction are sometimes below expectations. This paper seeks to examine the factors that may be hindering entrepreneurship within the BOP context. This paper presents preliminary answers and provides research suggestions related to this question.
Design/methodology/approach
In order to identify the reasons behind the underperformance of entrepreneurship at the BOP, a comprehensive literature review was conducted to see what is already known about this puzzle.
Findings
By reviewing extant literature, four clusters of factors were found to shape entrepreneurial activities at BOP: (1) Individual-level factors may be restraining entrepreneurial activities within BOP context, (2) gender inequality at BOP is hindering female entrepreneurship, (3) insufficient institutional support is holding back entrepreneurial activities in BOP and (4) business development initiatives are making multi-faceted impacts on entrepreneurial activities in BOP.
Originality/value
This paper contributes to theory in that it is the first comprehensive review of literature on constraints of entrepreneurship in the context of BOP. In investigating influential factors of entrepreneurial success in the BOP context, the authors recognize four major influential forces that are shaping entrepreneurial processes at the bottom of the pyramid and further propose three directions of future research that are worthy for further exploration.
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