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This first chapter explores the basic foundation of corporate ethics: the human person in all its dignity and mystery, its corporeality and emotionality, and its cognitive and volitive capacities of moral development. Four fundamental characteristics of the human person, namely individuality, sociality, immanence, and transcendence, will be examined for their potential to understand, live, experience, and witness corporate ethics and morals. We explore the profound meaning and mystery of human personhood invoking several philosophies of the good and human dignity as exposed by Aristotle and Thomas Aquinas in the West, by the doctrine of Dharma in the East as expounded by Gautama Buddha, Mahabharata, and Bhagavad Gita, and by Prophets Confucius and Tao, in the East. Several contemporary cases of great human personhood are analyzed: for example, Peace Nobel Laureate Nelson Mandela from South Africa (1993) and Peace Nobel Laureate Liu Xiaobo from China (2017) – cases of human abuse that turned into triumphs of human dignity.

This chapter analyzes what happens to media use when everyday life is suddenly disrupted, focusing on how the COVID-19 pandemic transformed work, socializing, communication and everyday living. The empirical case is changing media use in Norway during the pandemic, building on a qualitative questionnaire survey conducted in early lockdown, and follow-up interviews eight months later. Expanding on the ideas of destabilization of media repertoires developed in the former chapter, this analysis discusses transforming media repertoires as more digital, as less mobile (but still smartphone-centric) and as essentially social. The chapter further explains new concepts for pandemic media use practices, such as doomscrolling and Zoom fatigue.