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This conceptual study examines the implications of the Internet of Behaviors (IoB) for tourism stakeholders in a hyper-connected and data-driven world.
Abstract
Purpose
This conceptual study examines the implications of the Internet of Behaviors (IoB) for tourism stakeholders in a hyper-connected and data-driven world.
Design/methodology/approach
Based on nudge theory, a literature review and empirical evidence from multidisciplinary research, this study explores the implications of the IoB for smart tourism.
Findings
This study reviews the literature, presents a conceptual framework and proposes a research agenda with areas for future research.
Originality/value
The research on the IoB is nascent. Therefore, it is critical to understand how data-driven nudging influences tourist behavior.
Details