Search results
1 – 10 of 47Patrick Lo, Robert Sutherland, Wei-En Hsu and Russ Girsberger
Patrick Lo, Robert Sutherland, Wei-En Hsu and Russ Girsberger
Patrick Lo, Robert Sutherland, Wei-En Hsu and Russ Girsberger
Patrick Lo, Robert Sutherland, Wei-En Hsu and Russ Girsberger
John Robert Turner, Nigel Thurlow, Rose Baker, David Northcutt and Kelsey Newman
The purpose of this paper is to highlight a collaborative effort between academia (University of North Texas, Team Sciences) and practice (Toyota Connected (TC)). This study…
Abstract
Purpose
The purpose of this paper is to highlight a collaborative effort between academia (University of North Texas, Team Sciences) and practice (Toyota Connected (TC)). This study concentrated on current problems that had been experienced by TC: How to structure and manage multiteam systems (MTSs)?
Design/methodology/approach
This research study utilized a realist systematic review to address an existing problem by working collaboratively with TC and academia. This collaboration involved problem identification, the development of research questions and a full systematic review guided by the research questions.
Findings
This realist systematic review merged the literature with current practices at TC in an effort to gather evidence to support the best method of structuring and managing MTSs. The findings include a leadership structure that incorporates both shared leadership (bottom-up) and existing hierarchical structures (top-down).
Practical implications
The MTS models presented in this study provide new models for organizations/manufacturers/industries to use as a guide when structuring their MTSs.
Originality/value
This study provides an example of a collaborative research effort between practice and academia using a realist systematic review. The paper also provides some multiteam system models that could be implemented and tested in different organizations. Also, new responsibilities and roles for scrum and MTSs are presented as a new method of achieving Agile.
Details
Keywords
Udayangani Kulatunga, Temitope Omotayo and Michele Victoria
Robert Ciuchita, Gustav Medberg, Valeria Penttinen, Christoph Lutz and Kristina Heinonen
Digital platform users not only consume but also produce communication related to their experiences. Although service research has explored users' motivations to communicate and…
Abstract
Purpose
Digital platform users not only consume but also produce communication related to their experiences. Although service research has explored users' motivations to communicate and focused on outcomes such as electronic word-of-mouth (eWOM), it remains largely unexplored how users iteratively interact with communication artifacts and potentially create value for themselves, other users and service providers. The purpose of this paper is, thus, to introduce communicative affordances as a framework to advance user-created communication (UCC) in service.
Design/methodology/approach
Drawing from the literature in communication, service research and interactive marketing, an affordance perspective on UCC in service is introduced.
Findings
Three UCC affordances for the service context are presented – interactivity, visibility and anonymity – opportunities and challenges for service providers associated with these affordances are discussed and, finally, affordance-specific research questions and general recommendations for future research are offered.
Research limitations/implications
By conceptualizing UCC in service from an affordances perspective, this paper moves beyond the traditional sender–receiver communication framework and emphasizes opportunities and challenges for service research and practice.
Practical implications
Instead of focusing separately on specific technologies or user behaviors, it is recommended that service managers adopt a holistic perspective of user goals and motivations, use experiences and platform design.
Originality/value
By conceptualizing UCC as an augmenting, dialogical process concerning users’ experiences, and by introducing communicative affordances as a framework to advance UCC in service, an in-depth understanding of the diverse and ever-evolving landscape of communication in service is offered.
Details