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1 – 10 of 43Richard C. Morey, Beverley A. Sparks and Hugh C. Wilkins
The consumption of wine has over recent years increased in many countries with wine now often being a preferred social beverage. As consumption has increased consumers have become…
Abstract
The consumption of wine has over recent years increased in many countries with wine now often being a preferred social beverage. As consumption has increased consumers have become more familiar with the range of wines available and are now more sophisticated in their selection of wines. The wine selection process is likely to be highly complex and may involve trading off a range of product attributes when making a purchase. This article presents the results of a research project investigating consumer decision making when selecting wines. It focuses on five key wine attributes (grape variety, price brand recognition the region of production and whether it has won any awards), and situates the decision process within possible buying contexts. Price, type of wine, the presence of a national award and the purchase context were significant predictors of the decision to purchase a wine. This study is an example of an analytical approach applied to an issue that has largely defied the use of quantitative tools.
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Michael Dotson and W.E. Patton
Reports on the difficulties currently faced by department stores.Argues that a return to a true service orientation is needed. Discussesconsumer attitudes towards the service…
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Reports on the difficulties currently faced by department stores. Argues that a return to a true service orientation is needed. Discusses consumer attitudes towards the service offered in such stores via the results of a focus group interview, ranking and perceptual mapping of store services. Offers managerial guidelines for implementing a successful service strategy.
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The chapter provides a case study of the strategic-level employee involvement (EI) program at a high-performance company, Delta Air Lines. EI at Delta – probably the most…
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The chapter provides a case study of the strategic-level employee involvement (EI) program at a high-performance company, Delta Air Lines. EI at Delta – probably the most extensive in breadth, depth, and representational structure for nonunion workers at an American company – extends from shop floor to board room. Attention here is on the board component: a group of five peer-selected employees called the Delta Board Council (DBC) which has a nonvoting seat on the board of directors and participates in a wide range of strategic decisions and roles. The chapter discusses why this kind of representational EI group, although widespread up to the 1930s, is now quite rare in the United States. The main part of the chapter focuses on the structure, purpose, and accomplishments of the DBC, presented through a question and answer (Q&A) interview with a founding DBC member. Provided are numerous EI “lessons-learned” and “do’s” and “don’ts” for managers.
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Nick Morey and Richard Woolrych
Housing Options is an independent advisory service for people with learning disabilities, their relatives and housing and care providers. Housing Options wanted to promote the…
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Housing Options is an independent advisory service for people with learning disabilities, their relatives and housing and care providers. Housing Options wanted to promote the development of opportunities for those with autism, to help those growing up and wanting their own home. A two‐year project has begun with help from the Shirley Foundation, to review need, demand and the range of existing services, look at what services local authorities, providers and families want and provide information and guidance to help with service development.
Marc W. Simpson and Sanjay Ramchander
This paper shows that the University of Michigan’s ”Survey of Consumers“ can be useful in predicting the direction of change in five U.S. dollar exchange rates. The explanatory…
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This paper shows that the University of Michigan’s ”Survey of Consumers“ can be useful in predicting the direction of change in five U.S. dollar exchange rates. The explanatory power, however, is contingent on the particular survey question employed and the forecast horizon under consideration. The study finds that the survey question regarding car purchases does especially well in predicting the future direction of exchange rate movements. Furthermore, the results generally indicate that the survey is more useful when making distant (i.e., 12‐month ahead) currency forecast than for making near term (i.e., 3‐month and 6‐month ahead) predictions.
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