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Article
Publication date: 13 December 2022

Jaspreet Kaur, Neha Bhardwaj, Reynal Fernandes, Vidya Vidya and Nafees Akhter Farooqui

Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic…

Abstract

Purpose

Religion plays a crucial role as a sociocultural factor to assess consumer behavior. Stemming from the above, this study aims to analyze the impact of religion and ethnic concern on the purchase intention (PI) of consumers based on the theory of planned behavior.

Design/methodology/approach

The research method adopted for this study includes a meta-analysis of the extant literature for the past 20 years focusing on the relationship between religiosity and PI. Data of 24 values from 23 studies were used to assess the impact of religiosity on the PI of consumers.

Findings

The findings of this study indicate that religiosity has a strong impact on the PI of consumers. Further, this study identifies that location, sample size and product category play a vital role as moderators toward the relationship between religiosity and PI. This study identifies critical and pertinent implications for brands as they reach out to religious and cultural groups across various geographies, in the context of identifying target markets and adapting marketing strategies.

Originality/value

This study acts in response to the consistent call for research to focus on religion-related variables and fills the gap calling for empirical research into religiosity and its impact on PIs. This study makes notable theoretical, managerial and methodological contributions to the field.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 13 January 2020

Ozgur Kabadurmus and Mehmet Bulent Durmusoglu

The purpose of this paper is to contribute to the lean manufacturing literature by providing a roadmap for pull production control system (PCS) implementation.

Abstract

Purpose

The purpose of this paper is to contribute to the lean manufacturing literature by providing a roadmap for pull production control system (PCS) implementation.

Design/methodology/approach

Axiomatic Design (AD) methodology is used to develop the proposed pull PCS transformation roadmap.

Findings

The proposed design methodology is validated in a real-life manufacturing system. The results show that the proposed methodology significantly reduces the design efforts. The methodology effectively helps to choose the most appropriate pull PCS and determine its operational settings with respect to the manufacturing system characteristics.

Research limitations/implications

This study presents only one case study to test the proposed methodology. In future studies, the validity of the proposed method can be further generalized in different manufacturing sectors by real-life implementations.

Practical implications

In many real-life lean production projects, companies do not know where to start or how to proceed, which leads to repetitive design efforts and inefficient designs. The developed roadmap of this study minimizes incorrect or imperfect design trials and increases the success of pull production transformation projects.

Originality/value

The implementation of pull PCS requires extensive design knowledge and expertise. Therefore, many real-life applications fail due to costly and time-consuming trial-and-error-based design efforts. In the literature, there is no comprehensive guideline or roadmap for pull PCS implementation. To address this issue, this study provides a novel holistic roadmap to transform an existing push PCS to pull. The proposed methodology uses AD principles and combines fragmentary studies of the pull production literature.

Details

Journal of Manufacturing Technology Management, vol. 31 no. 3
Type: Research Article
ISSN: 1741-038X

Keywords

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