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Open Access
Article
Publication date: 22 March 2021

Yuri Basile Tukoff-Guimarães, Claudia Terezinha Kniess, Renato Penha and Mauro Silva Ruiz

The purpose of this paper is to assess how technology transfer offices (TTOs) of a public university of the state of São Paulo use patent valuation methods in the process of using…

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Abstract

Purpose

The purpose of this paper is to assess how technology transfer offices (TTOs) of a public university of the state of São Paulo use patent valuation methods in the process of using developed technology value and transferring technology to industry.

Design/methodology/approach

This study is an exploratory qualitative investigation based on a case study conducted in a public university in the state of São Paulo. The university has a TTO and an internal structure for technology transfer. In-depth interviews were conducted with the TTO manager about patent valuation and the answers given were analysed.

Findings

The results on how TTOs use patent valuation methods in the process of assigning value to technology indicate which factors facilitate and which factors hinder the valuation of patents in technologies developed at universities.

Research limitations/implications

The possible lack of data disclosure due to confidentiality regarding royalties and trading fees makes further comparisons between Brazilian public universities difficult. Therefore, this study recommends that further studies on patent valuation and technology transfer process at private universities, research institutes and public and private companies should be performed.

Practical implications

In the practice, this study contributes to companies and TTOs by increasing their synergies in licensing negotiations, as well as by reducing the gap of information, between the business parties for assignment and transfer of technologies. With regard to theoretical contribution, this study can cite advances in the methods to measure the financial benefits arising from the valuation of technologies embedded in the patents.

Originality/value

Owing to the lack of research on the methods of valuation used by TTOs of Brazilian universities, the present study can be useful in serving as a theoretical source for future research and in supporting future TTO negotiations in the process of transferring technologies to productive industry.

Details

Innovation & Management Review, vol. 18 no. 1
Type: Research Article
ISSN: 2515-8961

Keywords

Article
Publication date: 13 October 2023

Eduardo André Cândido Da Silva, Flávio Santino Bizarrias, Renato Penha, Luciano Ferreira da Silva and Cristiane Drebes Pedron

Despite the significant interest from researchers and practitioners, the literature on project value measurement from the perspective of the customer is non-existent. This study…

Abstract

Purpose

Despite the significant interest from researchers and practitioners, the literature on project value measurement from the perspective of the customer is non-existent. This study aims to address this gap by developing and validating a scale to measure project value through a customer lens called the customer perception of project value scale.

Design/methodology/approach

A list of items was initially generated based on 762 sample responses through a systematic review of the literature and with the participation of specialists. Exploratory and confirmatory factorial analyses and structural equation modelling were used to develop and validate the scale.

Findings

The authors formulated a four-dimension scale. The dimensions used to measure the second-order construct are customer centrality, process, delivery and cost-benefit. This was validated using a nomological structure.

Research limitations/implications

The non-consensual nature of what is value in projects restricts the results of this study to the context of a specific group of stakeholders only, that is, the consumers of the projects. The authors also see limitations in the absence of competing scales, which do not allow the comparison of the instrument with alternative measures.

Practical implications

This study allows project managers and other professionals to measure a project’s perceived value from the customer’s point of view and manage the improvement of this perception.

Originality/value

To the best of the authors’ knowledge, this is the first study to propose a scale to measure project value, which advances the literature on project management and value and contributes to academic knowledge and practice by measuring project value from the customer standpoint.

Details

European Business Review, vol. 36 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

Book part
Publication date: 10 December 2016

David Nemer and David Hakken

In this paper, we examine the social stratification in the favelas, urban slums, both in general and how it correlates with technology. The analysis is based on Weberian…

Abstract

Purpose

In this paper, we examine the social stratification in the favelas, urban slums, both in general and how it correlates with technology. The analysis is based on Weberian stratification theory, since it provides for a broad understanding of the different factors that make up the digital inequalities.

Methodology/approach

Based on a 10-month critical ethnographic research dealing with LAN houses and state supported telecenters in the favelas of Vitória, Brazil, we analyze how the use of technology by residents of such marginalized areas expands our understanding of Weber’s axes of stratification, namely class, status and political power. The data was drawn from user observations, Facebook interactions, and 76 semi-structured interviews.

Findings

The drug cartel members belonged to the higher class of favela residents due to their access to material resources and ability to afford smartphones and data plans. However, in terms of status groups, they did not represent the pinnacle of the community. Where status was concerned, the highest stratum of the community was composed of the “Facebook’s celebrities,” the few teenagers who knew how to produce content online, such as images and videos. An additional axis of social differentiation, related to political power, was observed during the 2013 protests in Brazil. Favela residents arrived late to the event and found themselves “fighting” for demands stipulated previously by the organizers who belonged to upper classes.

Originality/value

We highlight what access to ICTs can, and cannot, accomplish in a “highly disorganized,” conflict-ridden, and institution-poor environment. With that we hope to encourage academics and practitioners to do a better job in developing appropriate policies and technologies.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78635-481-5

Keywords

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