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Article
Publication date: 21 August 2024

Angela Da Rocha, Luiza Neves da Fonseca and Clarice Secches Kogut

This study investigates how the extant literature approached the issue of small firms’ international market entry enabled by digital platforms.

Abstract

Purpose

This study investigates how the extant literature approached the issue of small firms’ international market entry enabled by digital platforms.

Design/methodology/approach

The paper presents a systematic literature review of the internationalization of small firms using digital platforms. It includes only empirical papers from Scopus and Web of Science databases, covering 2016 to mid-2023.

Findings

The study provides both (1) a descriptive analysis of the selected papers, encompassing their temporal and spatial distribution, methods, theoretical perspectives and the type of platform examined and (2) a qualitative analysis of the articles’ content in a narrative review structure, culminating in an integrated framework of key findings and suggested research questions on the role of digital platforms in small firm internationalization.

Originality/value

There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering possible future avenues to advance research.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 8 August 2024

Zhao-Yu Sun, Xue Zhong, Liang Meng and Yu-Yan Zhao

This study aims to provide a nuanced understanding of the relationship between task-technology fit and employee innovative behavior, as well as the role of creative…

Abstract

Purpose

This study aims to provide a nuanced understanding of the relationship between task-technology fit and employee innovative behavior, as well as the role of creative self-expectations.

Design/methodology/approach

Hierarchical regression analysis was used to test the proposed multilevel model on a sample of 407 employees working in Chinese companies.

Findings

Task-technology fit stimulates employee innovative behavior through the regulation of creative self-expectations and positive emotions. When creative self-expectations is low, the promoting effect of task-technology fit on innovative behavior is enhanced. However, when creative self-expectations is too high, this effect is reversed due to employees’ preference for challenging and complex work.

Practical implications

In the process of enterprise digital transformation, managers should not only focus on the alignment between employees' skills and individual task expectations, but also pay attention to employees' emotions and individual trait differences, to enhance the likelihood of innovative behavior occurrence and achieve successful enterprise digital transformation.

Originality/value

This study enriches the research on task-technology fit and provides recommendations for organizations to achieve digital transformation.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

Keywords

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