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This article summarises an interesting training situation. It describes how a major express parcels delivery organisation went about improving the public interface of its business and how retail skills were introduced to area managers. The training aspects of particular interest centre on the need to clarify at an early stage which retail skills were applicable and acceptable. Interesting results include the early practical environmental improvements which resulted from the first courses.

Twenty-first century crises reaffirm the need of faster mobilization of resources during crises. Without interorganizational collaboration and resource mobilization, organizing efficient response is not possible. Resource mobilization is an essential aspect of response. It ensures a faster and better response. Collaboration between teams of emergency responders may include commonly known boundary spanning activities such as resource sharing, information sharing and communication. The purpose of this paper is to contribute our knowledge of how to organize a better crisis response through collaboration. More precisely, what strategies work as drivers for emergency responder teams during collaboration in crisis scenarios.

Through design of experiments, using tabletop exercises and online surveys, this study investigates the drivers of collaboration during a crisis scenario. Participants of this study are decision makers and emergency responders from various public actors in crisis management from Sweden.

Collaboration is essential to manage cross-functional services in normal times, as well as meet the growing needs during crises. In absence of collaboration, boundary spanning activities such as sharing resources or information to provide any kind of service will not be possible. For teams to survive in fast-changing environment, they must be able to adapt to the changing demands accordingly. This paper demonstrates which factors are drivers for emergency responders to mobilize resources, especially during crises. It captures the tension between individual and collective goals in crisis response and highlights the drivers that affect decision-making during crises.

The novelty of the paper lies in its methodology using tabletop exercises, design of experiments as part of Six Sigma toolbox and online surveys in combination with weightage of agreements and disagreements and free text answers. Although scientific research so far has demonstrated the need for collaboration during crises, however, which factors act as drivers for emergency responders to collaborate, is lacking scientific evidence. Incentives for collaboration have not been studied enough. These can tell us which strategies can improve collaboration during crises. This research paper is a scientific contribution in that direction.

This study aims to examine the influence of a sports-related accident and its severity on sponsorship effects, including brand recognition, attitude toward the sponsoring brand and purchase intention.

The fear appeal theory and sensation-seeking are applied as a theoretical framework. The research is carried out via an experiment using auto racing video footage and print material that manipulates the severity of accidents at three levels – no accident, an accident with a minor injury and an accident resulting in a fatality.

The analyses demonstrate that the severity of the accident elicits varying sponsorship effects. Sponsorship effects are maximized in a minor injury condition, while smaller sponsorship effects are garnered in the absence of an accident or during fatal injury conditions, as expected via the fear appeal theory. These results suggest that sports fans are excited by auto racing crashes, but are averse to witnessing a fatal accident.

The participants of the experiment were all students. Consequently, the participants did not represent all sports fans. Only auto racing was examined as experiment stimuli. Different demographic characteristics (e.g. age, race, nationality) and sports could differently influence the relationships among the research variables.

Potential sponsors do not need to take a negative view of the dangers of sports accidents. Rather, it is recommended that such companies actively plan their sponsorship activities with the appropriate strategy.

The relationship between the severity of a sports-related accident and sponsorship effects has received little attention regarding its potential impact on brand recognition, attitude toward the sponsoring brand and purchase intention. The current study is the first known empirical research using the fear appeal theory in sports sponsorship. It investigates the severity of a sports-related accident and determines how that severity influences sponsorship effects in auto racing. This study provides a better understanding of the effects of an accident and its severity on sponsorship effects.

For the time in its 45‐year history, the Defense Advanced Research Projects Agency (DARPA) reached beyond its standard defense contractors and out to the public, and in 2004 held the DARPA Grand Challenge in an effort to attract innovation in order to achieve a military mandate of having one‐third of America's ground combat vehicles unmanned by the year 2015. DARPA offered a cash prize of US$1 million to an automonous robotic vehicle that could navigate a 142 mile course in the Mojave desert in less than 10 h. Over 100 applications were submitted, and after further evaluations, DARPA narrowed the field to 25 finalists. After qualifying trials, 15 vehicles confronted the starting line on 13 March 2004. Though the farthest a vehicle got was 7.4 miles, the event was viewed as a technological breakthrough. This paper describes the systems that were set‐up to monitor and control the event, and features of the various robots.

This paper aims to highlight the importance and role of strategic cyber intelligence to support risk-informed decision-making, ultimately leading to improved objectives, policies, architectures and investments to advance a nation or organization’s interests in the cyber domain.

Integration of professional research literature from the fields of intelligence studies, strategy and information/computer security.

Investing in technology, firewalls and intrusion detection systems is appropriate but, by itself, insufficient. Intelligence is a key component. Cyber intelligence emphasizes prevention and anticipation, to focus cybersecurity efforts before an attack occurs (“left of the hack”). Strategic cyber intelligence can substantially reduce risk to the organization’s mission and valued assets and support its due diligence.

This paper describes how strategic cyber intelligence can be implemented and used within an enterprise to enhance its cyber defense, and create a more proactive and adaptive security posture. It not only describes strategic cyber intelligence as a distinct discipline, but also demonstrates how the key intelligence functions articulate with existing cybersecurity risk management standards.

This article addresses issues of calculation and economization in contemporary public organizations. In particular, it investigates how choices of organizing emergency health-care have been affected by accounting as a performative device. Special attention has been paid to how accounting brings about performative consequences in shaping the medical profession and its context.

The article employs qualitative research methods and draws its analysis on empirical data from in-depth interviews at an emergency health-care unit in Sweden.

It is demonstrated how accounting, in the form of calculations of treatment time and number of patients, enables performative consequences for medical professional work. It is also demonstrated how the use of accounting engages (re)descriptions of practices and roles, creates accounts of patients, and helps to sustain such (re)descriptions. Accounting terms (such as efficiency and control) have been reframed into medical terminology (such as health-care quality and security), ensuring and retaining (re)described medical professional work in terms of practices and emerging roles.

This article contributes to (1) the literature on accounting practices within health-care contexts by demonstrating a case where the accounting ideas and practices of medical professionals are coexistent and interwoven and (2) the increasing body of literature focusing on accountingization by showing how emerging calculative technologies carry performative power over medical professional work through formative (re)descriptions.

The chapter presents the implementation of ethics education via challenge-based learning (CBL) in three European settings. At TU Eindhoven (the Netherlands), a mandatory first-year User, Society, and Enterprise course on the ethics and history of technology offers a CBL alternative on ethics and data analytics in collaboration with internal student and research teams. The University of Lübeck (Germany) initiated the project CREATE – Challenge-based Learning for Robotics Students by Engaging Start-Ups in Technology Ethics, which enables 60 students in Robotics and Autonomous Systems to integrate ethical and societal considerations into technological development processes, in cooperation with start-ups from a local accelerator. In Spain, CBI-Fusion Point brings together 40 students from business and law (ESADE), engineering and technology (Polytechnic University of Catalonia), and design (IED Barcelona Design University) for an innovation course focused on the application of CERN-developed technologies to real-world problems. The chapter documents the process of setting up three CBL courses that engage students with grand societal topics which require the integration of ethical concerns from the design stage of technological development. The authors also reflect on the challenges of teaching ethics via CBL and the lessons they learned by delivering experiential learning activities rooted in real-life challenges and contexts marked by high epistemic uncertainty. The contribution reflects the transition to remote teaching and presents strategies employed to enhance online communication and collaboration. The chapter thus provides guidance for instructors interested in teaching ethics via CBL and recommends further lines for action and research.

This paper seeks to explore the relationship between global brands and the emotional connections between consumers and the brand.

The paper integrates concepts including a range of recently published (1995‐2006) theoretical works in the branding, global branding, and share of heart literature.

The paper provides information and action approaches to marketers to aid them in managing the emotional ties of global brands to specific market segments. The term “global brand” is used extensively in business but its nature and scope are not understood by all. Global brands are few in number and must satisfy several criteria to be considered truly global. This study explores the requirements for global branding as well as the characteristics and advantages of global brands. Brands may be considered in two dimensions based on their acceptance by consumers. One dimension is the brand's deliverable benefits relevant to its target segment. The other is the type and depth of emotional connection between the consumer and the brand. The article reviews the state of global branding and types of emotional connections. It then postulates a series of actions to build share of heart to aid in taking brands global.

The theoretical concepts that form the foundation of the paper appear to have a significant application to consumer marketing but have not been tested empirically.

The paper explores a global phenomenon that has implications for the nature and scope of market segmentation, product design and promotion.

The paper describes the nature and application of emotional connections to particular brands. While most literature has concentrated on local or national brands, the paper provides a perspective that may help to understand how global brands generate emotional ties to consumers.