RED STAR RETAILING

Abstract

This article summarises an interesting training situation. It describes how a major express parcels delivery organisation went about improving the public interface of its business and how retail skills were introduced to area managers. The training aspects of particular interest centre on the need to clarify at an early stage which retail skills were applicable and acceptable. Interesting results include the early practical environmental improvements which resulted from the first courses.

Citation

Bailey, D. (1990), "RED STAR RETAILING", International Journal of Retail & Distribution Management, Vol. 18 No. 1. https://doi.org/10.1108/09590559010134838