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This study presents a preliminary report of an exploratory, qualitative investigation of the role of Omani women entrepreneurs in Muscat. It establishes the factors that motivate women to become entrepreneurs. Opportunities for the growth and expansion of women’s entrepreneurship in Oman as well as barriers women encounter are discussed. Suggestions as to how women’s entrepreneurship in Oman might be encouraged are presented; questions for future research are suggested.

Studies on women’s entrepreneurship in Morocco are scarce, despite the potential of women for the country’s economy. This research takes place in a socio-cultural environment searching for a compromise between tradition and modernity. Families occupy a prominent place in Morocco, directly influencing women’s activities. The purpose of this paper is to investigate the role of family in Moroccan women’s entrepreneurial success.

The qualitative research is based on 60 interviews with women entrepreneurs in Morocco, including women business owners, women professionals and also women co-operators who have not been documented until now, due to data accessibility. It is diversified in terms of personal, family and professional characteristics. The analysis uses an intersectionality framework taking gender and social class into consideration.

The results highlight three categories of women entrepreneur: the “elite”, the “self-made women” and the “co-operators”. Each category is characterised by specific familial and professional realities, underpinned by differentiated dynamics in terms of gender and social class.

The study, from a practical point of view, contributes to a better understanding of the differentiated realities encountered in terms of women’s entrepreneurship, in the Moroccan context.

Studies in developing countries tend to consider women entrepreneurs as a homogeneous group. This research highlights the fact that family support, women entrepreneurs’ practices and their role in entrepreneurial success depend on the background situations in terms of gender and social class. It also contributes to the entrepreneurial success field, revealing different definitions and perceptions of success among women entrepreneurs.

This paper aims to explore the crucial role of socio-cultural factors in the entrepreneurial experiences of women in the Gulf region.

A focused qualitative systematic analysis of 65 published articles was conducted to present existing approaches to studying women's entrepreneurship in the Gulf Cooperation Council (GCC) and identify the key socio-cultural factors impacting women's entrepreneurial realities.

It was found that gender roles, family influence, social networking and religion are among the most significant factors influencing the entrepreneurial experiences of women in the GCC.

It was found that the region's prevalent social norms, vis-à-vis how gender roles are defined and practiced, greatly influence the lived experiences of women entrepreneurs. The role of family support (or lack thereof) and the access to networking opportunities to start and grow ventures significantly affect women's entrepreneurial successes. The findings also point to the overarching ideological and practical guidance, Islam is believed to offer, on how life in general and businesses, in particular, should be conducted.

The paper contributes to the burgeoning literature on women's entrepreneurship in the Gulf by promoting context-dependent knowledge. In particular, the findings highlight the importance of critical and nuanced evaluation of existing theories of gender and entrepreneurship. The examination can help policymakers develop more effective and inclusive entrepreneurship policies in the region.