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Article
Publication date: 29 December 2023

Yini Chen and Ting Chi

This research investigates apparel consumers' psychological and behavioral responses to omnichannel (OC) integration. Specifically, the study applies the…

Abstract

Purpose

This research investigates apparel consumers' psychological and behavioral responses to omnichannel (OC) integration. Specifically, the study applies the cognitive–affective–conative (CAC) model to reveal consumers' decision-making process under the impact of channel integration quality (CIQ), perceived fluency (PF) and cognitive and affective trust (AT).

Design/methodology/approach

Primary data were collected through an online survey. In total, 657 eligible responses were received. This study applied partial least square structural equation modeling for data analysis.

Findings

The findings demonstrate that the extrinsic cognitive factor, CIQ, substantially affects consumers' intrinsic cognition (cognitive trust [CT] and PF), which consequently fosters consumers' AT and shopping intentions. Specifically, integrated promotion and transaction information positively affects CT, while integrated product and price and information access negatively impact CT. All the dimensions of CIQ, except integrated promotion (IP), significantly affect PF. CT and AT exhibit mediation effects in the CAC model.

Practical implications

Apparel brands and retailers may apply the findings to effectively design their retail channels and implement channel integration to boost consumers' shopping intentions and trust.

Originality/value

This study is one of the pioneering studies applying the CAC model to empirically examine OC consumers' decision-making process. It is also among the first to determine that cognitive and AT have theoretical distinctions in the OC retailing setting.

Details

Marketing Intelligence & Planning, vol. 42 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 20 May 2021

Pei-Chi Chen and Nai-Wen Chi

Based on the service-profit chain perspective, this study investigates whether service-oriented human resource practices can enhance customer outcomes through motivational…

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Abstract

Purpose

Based on the service-profit chain perspective, this study investigates whether service-oriented human resource practices can enhance customer outcomes through motivational mechanisms (i.e. intrinsic/extrinsic satisfaction) as well as emotional mechanisms (i.e. emotional labor strategies).

Design/methodology/approach

This study collected paired data from 220 service workers and their customers at different time points from 80 service firms. Multilevel path-analysis was conducted to test the proposed hypotheses.

Findings

Our results indicate that firm-level extensive training is positively related to service workers' intrinsic job satisfaction, which in turn increases deep acting. In addition, firm-level incentive compensation is positively associated with service workers' extrinsic job satisfaction, which in turn reduces surface acting. Finally, service employee's deep acting enhances customer loyalty and willingness to recommend via customer satisfaction.

Practical implications

The service organization should (1) stress the importance of incentive compensation to decrease surface acting via enhancing extrinsic job satisfaction and (2) provide extensive service training to improve service employees' intrinsic satisfaction and deep acting, leading to favorable customer outcomes.

Originality/value

The present study identifies the critical roles of motivational and emotional mechanisms in transferring service-oriented human resource practices to customer outcomes and employing rigorous research design to enhance the internal/external validity of our findings.

Article
Publication date: 8 July 2014

Dogan Gursoy, Joseph S. Chen and Christina G. Chi

The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships among…

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Abstract

Purpose

The purpose of this paper is to identify the most critical antecedents of destination loyalty formation (DLF) and to develop a series of propositions for the relationships among the antecedents of loyalty formation and their direct and indirect impacts on loyalty formation.

Design/methodology/approach

This conceptual paper provides a comprehensive review of the previous studies that examined destination loyalty and posits a framework of tourist DLF titled Destination Loyalty Formation.

Findings

In the proposed conceptual model, the sequential relationships among the antecedents of tourist destination loyalty postulate that previous experiences are the most influential driver that could manipulate tourist destination loyalty. Place attachment and involvement constitute the second most influential factors of DLF. In addition to the above two variables, destination image is proposed to have direct and indirect effects on perception of service quality and satisfaction. Meanwhile, service quality and tourist satisfaction are proposed to have the largest magnitude of direct impacts on destination loyalty.

Originality/value

Previous studies examined most of the antecedents of destination loyalty separately. There is yet an effort to simultaneously consider antecedents of destination loyalty to examine how each antecedent relates to DLF. This conceptual paper attempts to address this issue by proposing a conceptual model that simultaneously considers antecedents of destination loyalty and examines how each antecedent relates to DLF.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 December 2022

Chi-hsiang Chen

As the application of artificial intelligence (AI) becomes more prevalent, many high-tech firms have employed AI applications to deal with emerging societal, technological and…

Abstract

Purpose

As the application of artificial intelligence (AI) becomes more prevalent, many high-tech firms have employed AI applications to deal with emerging societal, technological and environmental challenges. Big data analytical capability (BDAC) has become increasingly important in the AI application processes. Drawing upon the resource-based view and the theory of planned behavior, this study aims to investigate how BDAC and collaboration affect new product performance (NPP). Practically, a harmonic working team is particularly important for creating management synergies, this empirical analysis demonstrates the importance of BDAC and collaboration for NPP.

Design/methodology/approach

This paper focuses on the performance of firms that applied AI in their operations. This study collected data from firms in Greater China, including China and Taiwan, as Greater China is currently the leading manufacturer of semiconductor, electronic and electric products for AI applications in the manufacturing process. Confirmatory factor analysis and structural equation modeling is employed for statistical analysis.

Findings

The analytical results indicate that BDAC positively relates to collaboration capability (CC) in AI applications but not to team collaboration (TC). CC positively correlates with TC, and both CC and TC positively correlate with NPP. Further, the mediating effect was examined using the Sobel t-test, which reveals that CC is a significant mediator in the influence of BDAC on NPP.

Practical implications

The strategic implementation of BDAC and collaboration can allow an enterprise to improve its NPP when driven by the external environment to use AI, which further enhances NPP. These processes indicate that AI and BDAC are both crucial for the success of a company’s collaboration and for effective management to improve NPP in the face of global competition.

Originality/value

This study introduces the concept of BDAC to explain the relationship between CC and TC, as they pertain to NPP. This study presented a discussion of the theoretical and practical implications of the research findings and could provide a framework for managing BDAC.

Details

Chinese Management Studies, vol. 18 no. 1
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 18 July 2023

Yan Li, Shumei Jin, Qi Chen and Steven J. Armstrong

This research focuses on the work–family facilitation process to theorize and examine the potential positive impact of perceived overqualification (POQ) on an individual’s…

Abstract

Purpose

This research focuses on the work–family facilitation process to theorize and examine the potential positive impact of perceived overqualification (POQ) on an individual’s work–family interface. Drawing on social cognitive theory of self-regulation, this research identifies work–family balance self-efficacy (WFBSE) as a motivational mechanism through which POQ affects work engagement. Additionally, it proposes flexibility human resource (HR) practices as a key moderator of this process.

Design/methodology/approach

This research collected multi-wave time-lagged data from 342 managers in the hospitality industry. The research focused on managers with the title of headwaiter and above, while front-line service personnel were not included.

Findings

The results showed that POQ had an indirect positive relationship with work engagement via WFBSE. The results also showed that employee-experienced flexibility HR practices moderated the effectiveness of WFBSE in translating POQ into work engagement.

Practical implications

This research provides guidance and insights into how HRM systems can be customized to sustain positive outcomes in situations of overqualification. It is crucial that hotels offer flexibility options or individualization of work arrangements for overqualified employees.

Originality/value

The potential positive impact of POQ on employees’ work–family interface has been neglected. In addition, prior research has devoted little attention to potential organizational factors that enhance the positive effects of POQ. By examining the mediating and moderating effects, this research aims to explain how and under what conditions POQ facilitates work engagement.

Details

International Journal of Contemporary Hospitality Management, vol. 36 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 20 November 2017

Chen Chi Chang and Chien Hsiang Liao

This paper describes a computer supported ubiquitous learning environment for minority language learning. Hakka language involved various tones, art, craft, festivals, food…

Abstract

Purpose

This paper describes a computer supported ubiquitous learning environment for minority language learning. Hakka language involved various tones, art, craft, festivals, food, drink, medicine, religion and custom in different regions. The tones also vary across the dialects of Hakka. The majority of Hakka dialects have six tones in Taiwan. The context for Hakka language translation and use is extremely important. The purpose of this paper is to present the context-aware annotation service to help readers get the right information for Hakka language use and learning more easily.

Design/methodology/approach

This paper proposes the context-aware learning support system for Hakka culture-specific items or language, which is called Hakka culture-specific items annotation system (HACSIAS). HACSIAS is the context-aware annotation system, helping learners to add links of culture-specific items when they are reading the electronic journals, books, and web pages.

Findings

The HACSIAS provides learner appropriate information for Hakka culture-specific items deriving the learner’s situation and personal information. The context-aware computing will automatically provide translation service by searching a given culture-specific items database while these items or terminology appear in a document, either by displaying terms in the translation memory.

Originality/value

The context-aware annotation system for Hakka culture-specific language learning allows Hakka cultural resources to be smoothly integrated into learning materials.

Article
Publication date: 27 March 2018

Chen Chi Chang

The purpose of this paper is to explore the data connection, spatial distribution characteristics and trends in genealogical information. First, it implements a spatial-temporal…

Abstract

Purpose

The purpose of this paper is to explore the data connection, spatial distribution characteristics and trends in genealogical information. First, it implements a spatial-temporal visualization of the Hakka genealogical information system that makes these individual family pedigree charts appear as one seamless genealogy to family and researchers seeking connections and family history all over the world. Second, this study applies migration analysis by applying big data technologies to Hakka genealogies to investigate the migration patterns of the Hakka ethnic group in Taiwan between 1954 and 2014. This innovative library service enhances the Hakka genealogical migration analysis using big data.

Design/methodology/approach

The platform is designed for the exchange of genealogical data to be used in big data analysis. This study integrates big data and geographic information systems (GIS) to map the population distribution themes. The general procedure included collecting genealogical big data, geographic encoding, gathering the map information, GIS layer integration and migration map production.

Findings

The analytical results demonstrate that big data technology is highly appropriate for family migration history analysis, given the increasing volume, velocity and variety of genealogical data. The spatial-temporal visualization of the genealogical research platform can follow family history and migration paths, and dynamically generate roadmaps to simplify the cartographic steps.

Practical implications

Technology that combines big data and GIS is suitable for performing migration analysis based on genealogy. A web-based application for spatial-temporal genealogical information also demonstrates the contribution of innovative library services.

Social implications

Big data play a dominant role in library services, and in turn, provide an active library service. These findings indicate that big data technology can provide a suitable tool for improving library services.

Originality/value

Online genealogy and family trees are linked with large-volume, growing data sets that are complex and have multiple, autonomous sources. The migration analysis using big data has the potential to help genealogy researchers to construct minority ethnic history.

Article
Publication date: 17 February 2023

Raksmey Sann, Pei-Chun Lai, Shu-Yi Liaw and Chi-Ting Chen

This study aims to develop an assessment scale for university service quality (university SQ) and examine University Service Quality assessment model (UNIQUAL) of higher education…

Abstract

Purpose

This study aims to develop an assessment scale for university service quality (university SQ) and examine University Service Quality assessment model (UNIQUAL) of higher education during the pandemic.

Design/methodology/approach

Two studies applied a mixed-method design to develop and validate the UNIQUAL scale. In-depth interviews and literature reviews were conducted to refine the initial dimensions and items of UNIQUAL in Study 1. Item analysis, EFA and CFA were then conducted to purify item refinement, scale refinement, purification and validation in Study 2. Finally, a confirmed UNIQUAL model was analyzed via partial least squares structural equation modeling (PLS-SEM) using Smart-PLS 4.0.

Findings

The research confirms the four-factor structure of UNIQUAL, with a total of 16 items, to be a valid and reliable scale for the assessment of the service quality (SQ) of universities. Having adopted the bias-corrected and accelerated (BCa) bootstrap approach to study 5,000 subsamples from 27 countries, the authors found “responsiveness” and “empathy” to be significantly associated and have positive relationships with students' satisfaction with university SQ. Furthermore, university SQ and satisfaction were mediated by “health and safety” concerns.

Practical implications

The newly developed UNIQUAL scale would be of value to educators and authorities of higher education to assess the SQ of their universities to enhance the effectiveness of student learning. The improvement in satisfaction with higher education's SQ ultimately helps in retaining both international and local students amidst concerns about traveling and studying during the pandemic.

Social implications

COVID-19 has affected the private and public sectors worldwide. Millions of students have been affected by schools being shut down and substituted with distance-learning programs. Thus, the assessment of the quality of university services has become an important support mechanism for retaining the sustainability of higher education.

Originality/value

The UNIQUAL scale provides a conceptual model and validates an assessment tool. The research hypotheses confirm the relationship between university SQ and satisfaction from the perspective of international students.

Details

Journal of Hospitality and Tourism Insights, vol. 6 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 1 February 2021

Chi-Chun Chen, Jian-Hong Wang, Hsing-Wen Wang and Jie Zhang

This research proposes an innovative fault-tolerant media content list management technology applied to the smart robot domain.

Abstract

Purpose

This research proposes an innovative fault-tolerant media content list management technology applied to the smart robot domain.

Design/methodology/approach

A fault tolerant Content List Management Unit (CLMU) for real-time streaming systems focusing on smart robot claw machines is proposed to synchronize and manage the hyperlink stored on media servers. The fault-tolerant mechanism is realized by the self-healing method. A media server allows exchanging the hyperlink within the network through the CLMU mechanism.

Findings

Internet users can access the current multimedia information, and the multimedia information list can be rearranged appropriately. Furthermore, the service of the proposed multimedia system should be uninterrupted even when the master media server fails. Therefore, one of the slave media servers enables the Content List Service (CLS) of the proposed CLMU and replaces the defunct master media server.

Originality/value

The recovery time is less than 1.5 seconds. The multimedia transmission is not interrupted while any one of the media servers keeps functioning. The proposed method can serve to stabilize the system of media servers in a smart robot domain.

Article
Publication date: 31 August 2021

Peter Sin Howe Tan, Yuen Onn Choong and I-Chi Chen

The aim of this paper is to explore the relationship between perception of service quality, student satisfaction, switching barriers on behavioural intentions among private higher…

Abstract

Purpose

The aim of this paper is to explore the relationship between perception of service quality, student satisfaction, switching barriers on behavioural intentions among private higher education institutions (HEIs) with self-accreditation status in Malaysia.

Design/methodology/approach

A total of 388 valid questionnaires were collected via a self-administered questionnaire from the undergraduate students of private HEIs with self-accreditation status in Malaysia. PLS-SEM has been employed for hypotheses testing.

Findings

The results show that student perceived service quality is positively influence student satisfaction and student behavioural intentions, particularly the positive word-of-mouth (WOM). The relationship of student perceived service quality and student behavioural intentions is fully mediated by student satisfaction. However, there is no mediating effect found for the switching barriers on the relationship between student satisfaction and behavioural intentions.

Research limitations/implications

This study's findings are only generalizable to the private HEI with self-accreditation status in Malaysia. The paper contributes to the body of knowledge in the areas of service quality, satisfaction, switching barriers and behavioural intentions. These findings provide valuable insight to the private universities management and policymakers to improve existing policies and practices in order to formulate effective strategies to attract potential new students and retain the existing students through the delivery of high-quality services.

Originality/value

This study's findings have reconfirmed that the causal relationship of perceived service quality-satisfaction-behavioural intentions model. Switching barriers has treated as the mediator which received less attention in the context of private higher education sector. Thus, this study broadens the exiting body of knowledge and advances the understanding of how switching barriers play a crucial role by influencing students' behavioural intention, particular WOM.

Details

Journal of Applied Research in Higher Education, vol. 14 no. 4
Type: Research Article
ISSN: 2050-7003

Keywords

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