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The property service agents (PSAs) are the outsourced agents of Hong Kong Housing Authority (HKHA), who manage the HKHA's rental properties in a competitive environment. To enhance the competitiveness edges of these PSAs under the inelastic management fee constraint, it is prudent for them to acknowledge those competitive property management attributes upon which PSAs reallocate their limited internal resources to best meet the expectations of the tenants.

Analytic hierarchy process (AHP) was adopted for revealing the preference of tenants on those captioned attributes under a ratio scale. The data were collected through face‐to‐face interviews with the representatives of tenants of housing estates including but not limited to chairmen of Mutual Aid Committees and District Councilors.

The findings indicated that, amongst all competitive property management attributes, tenants of older housing estates preferred a higher level of repairs and maintenance, while those tenants of younger and larger population housing estates focused more on environmental control issues.

Without an objective quantitative analysis of tenants' preferences, the PSAs might render misallocation of limited resources, which would not only jeopardize their survival in the competitive commercial world but also upset the expectation of the tenants.

The use of quantitative study to solicit the preferences of public housing tenants on property management attributes is the first kind of study which provides comprehensive knowledge of tenants' preferences and could enable PSAs to enhance their competitiveness in the commercial world under the constraints of inelastic management fees structure.

Occasional, highly publicized examples of unethical behavior by executives of major businesses such as the unethical/illegal brokerage and financial reporting practices uncovered recently by New York Attorney General Eliot Spitzer's investigation of the insurance industry may be thought to have arisen from some rather unique set of ethical problems that differ significantly from the ethical dilemmas encountered daily by those working in the business. In reality, they did not. Instead, these highly publicized unethical activities on the part of leading brokerage firms and insurers are shown to be attributable to several of the same key ethical issues identified repeatedly by insurance professionals as presenting the greatest ethical challenges for those working in the insurance industry over the last decade and a half.

The purpose of this paper is to examine the role of social marketing programs in preventing drunk driving, and how protection motivation theory (PMT) can be used to create effective anti drunk driving communications.

Communication and program materials aimed at reducing drunk driving were identified and gathered from English‐language websites from the USA, Canada, UK, Australia, and New Zealand, and a qualitative review was conducted.

The review provides a description of the key themes and messages being used in anti drunk driving campaigns, as well as target population, campaign components, and sources of funding. A key facet of this review is the examination of the use of PMT in social marketing campaigns designed to prevent drunk driving.

The review presents social marketing campaigns aimed at preventing drunk driving in English‐speaking countries, and shows that PMT can be successfully used in this context. The paper provides a guide for future initiatives, as well as recommendations for social marketing practitioners.

With the aim of shedding light on issues surrounding the development and evaluation of report, this paper offers a theory for facilitating and legitimizing an accountability‐based discourse and disclosure in the public health sector. The project adopts Laughlin’s (1995) vision of middle range theory and an accountability perspective to justify the form and normative perspective which shapes the skeletal model to follow. Formulated in part from an analysis of the health management and public sector accounting literatures, the model is now empirically supported from the preferences of health sector accountees in New Zealand. The result is a conceptual construct which is both considerate of and challenging to the standard financial accounting model. The skeletal model consists of five conceptual categories, their interrelationships and properties. The theoretical model considers and mandates illumination of political incentives, incorporates the assumption that accounting can be constitutive as well as reflective and is sympathetic to a wide range of interests and contextual distinctions.

The purpose of this paper is to review the management of consumer insurance fraud in the US property‐casualty market, attending to definition, prevalence, insurer and regulatory responses, and outcomes. A social marketing campaign is offered as a partial, long‐term solution.

This paper explicates the difficulties associated with defining and measuring consumer insurance fraud, then models the system of factors now in place in redress.

Little agreement was found for a common definition of consumer insurance fraud and this was explained in part due to the decentralization of insurance regulation, competitive factors, and inconsistency in claims processing. The paper concludes by offering a social marketing campaign as a tool for reducing the incidence and severity of single‐claims fraud, the latter believed to be the largest source of consumer insurance fraud.

This paper affords a macro‐level view of a common and expensive social problem, suggests a practical solution with the promise of reducing long‐term losses at all levels.

The purpose of this paper is to offer an appreciation of the role of national oil companies (NOCs) which control roughly 90 percent of the global hydrocarbon reserves, and whose operating and investment decisions affect prices, demand adjustments as well as their countries' policy options. Given that the role of NOCs is poorly understood largely due to prevailing economic and political clichés that substitute for analysis, this paper takes an institutional economics perspective to analyse the issue of NOC governance and related issues.

The paper adopts an integrative approach. First, it introduces the language of institutional economics to broadly structure a review of NOC governance. It then links the theoretical discussion to an assessment of the macro‐economic imperatives to which the NOC and its governance may need to respond. Finally, an audit trail is used for assessing cases in their particular institutional, cultural and physical conditions. Any simple comparisons — across highly variable contexts – would not only be contentious but also run counter to institutionalist methodology.

The paper shows that NOCs need not be treated as black boxes. They constitute an institutional response to failing market coordination with international oil companies and a means for producer countries to align political and economic interests. Yet, overriding the market and creating powerful stand‐alone, state‐owned, state‐run enterprises raise efficiency and broader regulatory concerns. The paper shows how institutional economics offers a conceptual apparatus to identify options for regulating NOCs at interrelated levels of control and suggests the need for case‐by‐case assessment.

Applying the conceptual apparatus outlined in the paper may allow future research to systematically discuss particular features of NOC governance, generate more general pattern models, and thereby improve the base for decisions on NOC's strategies and regulation.

The originality of the paper lies in its integrated approach of analysis and employing the institutional economics approach to the case studies to reveal the role of NOCs in the energy scene.

Examines consumer perceptions regarding the effectiveness of government‐mandated alcohol warning labels and organizational efforts to promote responsible drinking from the perspective of social judgment theory. Investigates receiver involvement as a predictor of perceived effectiveness for alcohol warnings and warning labels. Finds the relationship between levels of alcohol consumption and perceptions of warning‐label effectiveness to be insignificant; and that health consciousness to be ineffective in predicting perceptions of label effectiveness. However, health consciousness was related to the tendency to read product warning labels. Additionally, examines the source credibility and language intensity of the message for their effects on perceptions of alcohol warning effectiveness. The findings demonstrated that when highly credible sources use intensely worded alcohol warnings, the message is perceived to be more effective than when high‐credibility sources use less intensely worded warnings or when messages are presented by low‐credibility sources.

Marketing: New Service Launch; Relationship Marketing; Direct Marketing.

This case could be taught in marketing management, services marketing or strategy courses, in the product development or service launch modules at the graduate level; alternatively it could also be used in the promotion module for the illustration of direct marketing (DM) tool application; and it could also be used as a capstone case for the introductory Principles of Marketing course at the undergraduate level.

The case examines the launch of a new air ambulance service in Karachi, Pakistan; a venture of Akbar Group Jet services; Princely Jets (Pvt) Ltd. The case describes the first mover advantage of the service and the marketing strategy recommended by the Chief Executive Officer (CEO), Mr Ghouse Akbar. The major concern is whether the strategy is forceful and compelling enough to secure approval from the board. The major issues include the role of DM processes and relationship marketing tools to encourage a value-added premium service which had no precedence of demand and practice. Concepts to thrash out in class also include customer profiling and segmentation along with how best to create awareness and generate a sustainable basket of customers for the high-price value-added low-use service.

Discuss and illustrate the importance and benefit of market research information for making a decision; how to create awareness and customer recognition and cultivate demand for a new and unsolicited service; identify appropriate and effective promotion tools to achieve required customer demand, brand recognition and customer value; how to launch a premium priced unsolicited service in a niche market?; and exhibit the synthesis of the four P's in a new product launch marketing strategy.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

The purpose of this paper is to assess the extent of central government financial information disclosed in accordance with accrual-based International Public Sector Accounting Standards (IPSAS) and to investigate the environmental factors affecting this level, drawing on the contingency theory framework.

This study uses a self-constructed checklist of 116 items to measure the IPSAS disclosure level by 100 public sector entities from different countries across the globe during the period 2015–2017. Panel regressions have been used.

The results show significant differences in compliance levels with IPSAS disclosures across nations. They reveal a positive influence of the degree of government openness (political culture), quality of public administration and management and prior experience with International Accounting Standards (IAS)/International Financial Reporting Standards (IFRS) in the public sector on this level, whereas government financial condition is a nonsignificant factor.

The research findings are potentially relevant to academics, researchers, practitioners, standard-setters and government policymakers. By examining the influencing factors of IPSAS disclosure level, this paper paves the way for further investigation of this topic with a more extensive set of micro and macroeconomic variables whether at the central or local government level in other jurisdictions

This study provides new insights into the assessment of the transparency and completeness of government accrual-based financial statements. Based on the contingency theory, this paper is the first to empirically investigate the factors affecting the level of disclosure under accrual-based IPSAS by central government entities in a cross-country analysis.

Limited attention has been given to the study of social marketing at the graduate level. Such a study not only reveals research interests and trends, but also provides insights into the level of academic evolution or maturity of the social marketing field. This paper aims to examine social marketing as the subject of master’s theses.

A search strategy found 266 social marketing-focused master’s theses completed from 1971 to 2015. These theses were analysed by host countries, institutions, disciplinary contexts and degree programmes for which they were submitted.

Only four theses were submitted from 1971-1980 and eight completed in 1981-1990. The number of theses increased to 35 in 1991-2000, 118 between 2001 and 2010 and 101 in the past five years (2011-2015). The USA was the leading producer of social marketing master’s theses, followed by Canada, Sweden, China, South Africa, the UK and Kenya. A majority of theses were housed in the disciplines of business, health and communication, and none of them was submitted for a Master of Social Marketing degree.

This is the first study that investigates master’s theses with an exclusive focus on social marketing. Implications for the evolution, learning and teaching of social marketing are provided.